SmartBug on Tap

With almost 2.5 billion users on Facebook every month and advertising capabilities that are highly targetable, this is one advertising platform businesses should consider including in their marketing budget.

But what's right for you will depend on your marketing goals and budget.

On this episode of SmartBug on Tap, I share a few key distinctions to help you decide what is right for your business.

It's the start of a new year, a new decade, and a new quarter. Not only is it a better time than ever to start fresh, but you likely have a new set of goals that you need to work toward.

On today's episode I share my five favorite B2B lead generation tips that B2B marketers can use to help reach their goals.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

Having a blog-posting strategy in place that resonates with your target audience will help with your goal of generating more leads for your business and helps establish your business as a thought leader in your industry—so you need to make sure your posts are optimized to maximize your reach.

On this episode of SmartBug on Tap, I'll share a few easy steps to consider before hitting publish on your next post.

Is your organization debating whether or not to shutter its inbound marketing operations in favor of ABM?

You don't have to pick one over the other. Actually, they're made for each other.

On today's episode, I talk about how to get the most out of ABM — without ditching inbound.

What we talked about:

• Setting the right goals
• Writing goals down
• Ungating your content (even though this seems illogical)
• Exploring different verticals

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

If you focus only on top-of-the-funnel, you won't close any deals.

Lead nurturing further down the funnel is overwhelming, sure.

On this episode, I tell you all about 4 specific ways to nurture MQLs into SQLs.

What we talked about:

• Drip campaigns
• Email newsletters
• Event-based workflows
• Smart content

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

If you're no stranger to SmartBug, you're not new to the conflict between sales and marketing. We talk about the misalignment between marketing and sales all the time, but the same conflict can exist between marketing and the C-suite as well.

CEOs are focused on revenue generation and business growth, and they want their teams to be laser focused on an upward trajectory of revenue. A critical element of helping the C-suite find value is in how you present the data to them.

On this episode of SmartBug on Tap, I'm going to be sharing several elements you should always include in your marketing reports, especially when your CEO is involved.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

Did you know that almost half of all Google searches are local? People are constantly searching for information that's relevant to their needs, and most people are looking for something close to their home or work. Therefore, if you're not optimizing your content for local search, you're missing out.

But not to worry. On this episode of SmartBug on Tap, I'll share a few easy steps to help you get started in optimizing your website for local SEO.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

You've got a killer webinar topic, but you have no idea how to market it (much less how to leverage the event after it's over).

On today's episode of SmartBug on Tap, I'll tell you 12 easy steps to market your public-facing webinars to make yourself (and your topic) stand out.

What are the six steps you should be taking before the webinar, and how do you continue to market the event once it's over? The answers are more simple than you think, and they're all here.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

Maybe this isn't true at your company, but I'm seeing that marketing marketing is finding itself deeper inside the sales pipeline.

Especially when revenue goals rely on feeding sales with qualified leads that become paying customers.

On this episode of SmartBug on Tap, I talk to you about 2 ways that marketing should own its role in the pipeline and give 2 tips for making it happen.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

Marketing automation is all about efficiency — in general. But it's so easy to misuse (by spamming inboxes and frustrating contacts).

Before you think you're ready to ready to implement, ask yourself these 3 questions first.

On this episode of SmartBug on Tap, I talk to you about how to know whether you're doing email marketing automation right.

P.S. I'm proud (and excited) to announce the free resource we launched: The Ultimate Guide to Marketing Automation Software.

Check us out on Apple Podcasts here. If you don't use Apple Podcasts, here's an alternative link.