SmartBug on Tap

If you've looked at the agenda for this year's conference, the first thing you probably noticed is that there are literally hundreds of sessions to choose from. Unfortunately, that means it's simply impossible for you to attend all of these amazing sessions. You've got the challenge of choosing and prioritizing how you'll spend your time in Boston.

But we're here to help. That's why we started our Countdown to INBOUND series a few weeks ago. We're giving you the inside scoop on all things INBOUND to help you decide which sessions to attend.

So, with that in mind, two more team members — Benji Bateman, Marketing Consultant and Amber Kemmis, VP of Client Services — came on this week's episode of SmartBug on Tap to share two more sessions you don't want to miss.

Last week we kicked off our Countdown to INBOUND series. This series is designed to give you the inside scoop on all things INBOUND. We're here to help you decide things like which sessions to attend, to help you really get the most out of your time there.

Today we're introducing you to two more of our team members, Christopher Hutchens, Marketing Consultant, and Nicki Kamau, Marketing Programs Manager. They came on this week's episode of SmartBug on Tap to talk about the INBOUND session they're most excited about and why they're recommending that you attend as well.

On this episode of SmartBug on Tap we kicked off our Countdown to INBOUND series.

INBOUND 2019 is right around the corner, so we're hoping this series will provide you some inside scoop to the world's most remarkable business event hosted by HubSpot!

Two of our Senior Marketing Strategists, Jessica Vionas-Singer and Paul Schmidt, came on the show to share the details of the INBOUND session they're most excited about and why they're recommending that you attend, as well.

On this episode of SmartBug On Tap I'm talking about the importance of internal marketing.

You're probably thinking, "Seriously? I have a big enough job already marketing to prospects, customers, investors, and job candidates. Do I really need to also market to my fellow team members?"

Well, if you truly want to get your message across, I highly recommend it. In this episode I'm covering why internal marketing is so important and the steps you can take to maximize your internal marketing efforts.

On this episode of SmartBug on Tap, I'm talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me.

As you can imagine, our internal sales and marketing alignment is extremely tight here at SmartBug Media. So, I thought you'd appreciate hearing the way we roll out a marketing campaign and what types of enablement resources we provide our sales team.

Today's 24/7 news cycle has created the need for content. But staff writers can't do it all. They need you. That's where contributed content comes in.

Contributed content is when someone at your company authors an article for publication in a trade publication or mainstream outlet. And, if you follow a few tips, you can pitch your content in a way that increases your chance of being published. That leads to improved brand awareness, increased thought leadership, and a greater exposure for your website.

So, on this episode of SmartBug on Tap I'm sharing my top four tips for pitching your content.

You probably know how important it is to use buyer personas.

But your work doesn't end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it comes to increasing the success of your marketing campaigns.

So, on this episode of SmartBug on Tap, I'm talking through how to use each of these three personas.

Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads.

But don't worry — in this episode of SmartBug on Tap I'm sharing my guide to addressing each of those elements to create a great lead nurture campaign.

These are the eight steps you need to follow to create that great campaign — and how to get each of those steps just right.

If you're already writing SEO-optimized, persona focused content, and if you're publishing that content on a regular basis and creating detailed newsworthy updates that Google's going to love, then the tips I'm going to share with you in this episode of SmartBug on Tap will provide some ideas on where you can go next.

On this show I'm sharing our team's favorite tips to help you refine your content strategy and grow your organic search.

We talk to so many marketers who think their website is a "set and forget" project.

But this could not be further from the truth. Your website is like a living, breathing, organism that needs constant tending.

There are four big mistakes companies often make when they set and forget their website. On today's episode, I'm sharing them with you so you can avoid making them yourself.