SmartBug on Tap

We've all been there.

You sit down to write and…nothing.

Whether it's a blog post, an e-book, or sometimes even an email, writer's block can affect us all.

If you're up against a deadline and just can't get your words down on paper, I have some helpful ideas to get you out of your rut.

In this episode of SmartBug on Tap I'm sharing six tips for overcoming writer's block.

Infographics made their splash in 2013.

Six years later, they're still popular.

That's pretty unusual in the fast-paced, ever-changing market we're used to today.

And while infographics have definitely evolved with advances in marketing technology, the same best practices for successful infographic creation — and the same reasons you'd want to create an infographic — still ring true today.

So, why are infographics still a valuable content marketing tool? On this episode of SmartBug on Tap I'm sharing five reasons why infographics are still a power content marketing tool in 2019.

Inbound marketers today are armed with a serious amount of data.

And that data can be used to help a sales team close deals faster.

In this episode of SmartBug on Tap I covered the three main ways I like to approach this challenge: segmentation, personalization, and well crafted lead nurturing campaigns.

All three of these tactics will give your leads the "I am a special snowflake" feeling and really help build trust.

I expend a great deal of energy simply trying not to react.

See, I've learned the hard way that, if I react, when the dust settles, my reaction didn't properly represent my intentions.

It's when I've allowed myself to react quickly that I've regretted my choices. Because, as it turns out, I never actually made any conscious choices at all.

So, on this episode of SmartBug on Tap, I want to share why it's good to hit the pause button every now and then to reset your intentionality.

Watching a new qualified lead come in is a beautiful thing, because it's a validation of our marketing efforts and our market fit.

After all, you can have the best product or service in the world. But if it doesn't solve a real person's problem, good luck selling to anyone.

So, with my marketing brain on high alert, the first thing I look for in a lead is its source — what did we do that paved that yellow brick road for this individual to flow directly to us.

Was it the webinar we co-produced last week with another organization? The conference we exhibited at? Or any number of educational, provocative blog posts that we wrote and have been shared on LinkedIn and Twitter. My favorite type of lead are those that come from channel partners. Why? Well, that's what I wanted to talk about on this episode of SmartBug on Tap.

There's one kind of question that frequently comes up when I'm doing webinars or in-person presentations:

What kind of content belongs in each stage of the buyer's journey?

In this episode of SmartBug on Tap, I'm talking about what kind of content you should use through each stage of the buyer's journey and how to deliver it from a tactical perspective. This will ultimately help you achieve that goal of creating a new customer.

On today's episode I want to talk about SEO basics. That's right, we're talking search engine optimization.

I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help you get you started.

In this episode of SmartBug on Tap, I'm talking about why and how you can use PR to ramp up your content marketing program.

Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing is, there's more opportunity out there. That's where PR comes in.

With that in mind, I want to share three ways you can use public relations to really get the biggest bang out of your content marketing program.

Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact.

By not properly promoting their resources, marketers are missing out on potential leads and building influence. In today's episode of SmartBug On Tap, I'm talking about three common e-book issues and how to fix them.

On today's episode of SmartBug on Tap, I'm sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There's one trick you can use to sell efficiently at a higher velocity rate: your marketing team.

Today we're going to take a step back and look at what sales enablement really is. I'll also be sharing 3 simple extensions that your marketing team can utilize to ensure a smooth transition for your future customers as they shift from marketing to sales.