SmartBug on Tap

On today's episode of SmartBug on Tap I'm talking about how you can maximize your trade show marketing efforts by actually incorporating digital strategies. During an era where nearly every marketing innovation is digital, there is still one traditional mainstay I see in B2B marketing — the trade show.

But live event marketing campaigns, such as trade shows, are expensive endeavors. How much of the money allocated to these events is wasted? How could marketers use cost-effective digital marketing campaigns to improve the overall ROI of these efforts?

That's what we're talking about today. I'm going to give you 4 tactical tips to help you reduce budget waste, become more efficient, and successfully transition from scanning a live lead at a trade show to converting that lead into a sales opportunity.

Jen Spencer here. On today's episode of SmartBug on Tap we're talking about buyer personas. Specifically, how sales teams can use personas to close more deals.

Here's a rundown of what we'll cover. First, we're going back to the basics, reviewing what a buyer persona is and what it is not. Next, I'll review the importance of negative personas. Finally, I'll give you some tips for integrating personas into your sales process. And if using personas is a bit new to you, I've got three steps you can take to get started.

Let's dive in.

While I was working for a SaaS startup, a member of our board once gave some advice for sales and marketing. He said pick one, maybe two bets, and go all-in.

It's not in my nature to go all-in, especially when there's a lot at stake, but it's something I'm working on. And this wonderful little thing called data sure does help.

On our latest episode of SmartBug on Tap, we discussed the 3 keys to going all-in with your data.

Check it out.

When most of us think of "call recording," we think of sales.

But call recordings provide an incredible inside scoop on buyers, one we'd never be able to find through any other type of research.

So, why aren't marketers using them? This SmartBug on Tap podcast challenges marketers everywhere to reconsider using call recordings as part of their tool belt. Jen Spencer shares 3 tactics for incorporating sales call recording into your marketing strategy.

We started a podcast about all things marketing. Why?

Well, because everyone has a party trick, even our VP of Marketing and Sales at SmartBug Media.

Here's her party trick: providing insanely tactical marketing advice.

Each episode, Jen Spencer will share truly tactical solutions around all things marketing, such as lead generation, account engagement, brand loyalty, marketing automation… you get the idea.

This week Jen unfolds her ideas, and gives you a taste of what's to come.