SmartBug on Tap

Thanks to an increasingly content-fatigued audience, and a rise in the popularity of automation and conversational AI, today's SDRs face an uphill battle.

Because of this, SDRs need the right tools, skills, and collateral to really connect with the right leads and usher them through the buyer's journey.

And as marketers, there are some things you can do to help your SDRs be more successful.

So, on this episode of SmartBug on Tap I'm sharing my 4 tips for ensuring your SDRs have everything they need to succeed.

Employing a great contextual marketing strategy on your website can help you build awareness, generate leads, nurture prospects, and delight your customers.

But how do you put together a great strategy?

On this episode of SmartBug on Tap I'm sharing my top 4 tips to employing a great contextual marketing strategy on your website.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

I get really excited when a customer agrees, or better yet, proactively volunteers, to participate in a case study.

But let's be honest. The case study process can be a bit nerve racking.

Your customers are really busy people. So, you only have one opportunity to talk with them.

Yet successful case studies are crucial to your business, so it's important to be prepared to make the most of your client interviews.

So, on this episode of SmartBug on Tap, I'm sharing some pro tips, helpful information, and 15 questions you can ask your customers to ensure you get stellar case studies.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

This may go without saying.

But website design today absolutely must account for the proliferation of users accessing pages on mobile devices.

And there's a huge difference when designing for a desktop versus mobile.

So, with that in mind, on this episode of SmartBug on Tap I'm sharing my top 10 tips for designing for mobile.

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

Printed content is generally complete when it's published.

But websites are different. Because they're not 100% final when they go live. Pages will be added or removed. And design and functionality will be changed, as needed.

So, while you want it to be as perfect as possible at launch, your website is meant to be an evolving, improving creation. And to foster this kind of growth driven design, you need to know what's working and what's falling short of expectations.

That's where analytics come in handy. On this episode of SmartBug on Tap, I outlined several tips for using analytics to ensure your website is high performing.

What we talked about:

• What analytics you should actually use
• Google Analytics, HubSpot, Heatmaps
• How often you should run analytics
• What metrics you should look at

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan.

In this episode, I walk you through the 3 aspects and give you pointers on how to execute.

What you'll hear about:

• Budget & why it should be first
• Tailoring your channels to your goals
• Keeping creative assets simple & clean

The most important phase of any web design project is very simple: goals and strategy. What goals do you have for your site? Where would you like to improve?

On today's episode, Jen Spencer is talking to you about S.M.A.R.T. goals. Are your goals:

SpecificMeasurableAttainableRealisticandTime-Based?

Let's talk about developing a strategy that works.

Every month, tens of thousands of Google users search some version of "how to block pop-ups."

Evidently, we're not all in love with this digital marketing tactic.

But here's the thing: some types of pop-ups can actually be a pretty useful addition to your inbound marketing strategy.

So, on today's episode of SmartBug on Tap we're looking at pop-ups, how they've evolved, and how you can effectively incorporate them into your inbound strategy.

Resources we talked about:

• HubSpot Lead Flows
• Juli Durante's article about pop-ups

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.

I'm happy to report that the SmartBugs are all back in our respective cities after a few of us were in Boston last week for HubSpot's INBOUND 2019 conference.

We had a great time visiting with everyone there and really walked away with some great key takeaways.

One of the highlights for me was the launch of HubSpot's frictionless selling framework. The framework is a road map to reducing friction and improving the effectiveness of your sales team.

So, on this episode of SmartBug on Tap I'm walking you through the framework and how we're applying it here at SmartBug Media.

This is the last episode in the Countdown to INBOUND series.

Why? Because INBOUND 2019 is here!

Thousands of marketers are gathering in Boston this week for three days of sessions, workshops, keynotes, and vendors. Basically, it's an entire year's worth of marketing education packed into a few impactful days.

On today's episode, two of our team members — Senior Developer, Mark Ryba, and Team Leader, Richie Knight — are highlighting two more sessions we're really excited to attend. They're diving into the details of the session, the key takeaways, and why they're recommending that you attend, as well.