SmartBug on Tap

Today, ranking on the first page of a Google search is a feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

Not surprisingly, are those unwilling to make the effort or investment in the proper development of their websites. Instead, they prefer shortcuts aimed at knocking down the honest competition and taking those coveted top spots through deceit.

In this episode, I share negative SEO tactics to look out for and how to address them.

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer's Journey.

On this episode of SmartBug on Tap, I share five best practices to ensure that your company benefits from video marketing.

If you're wondering how to reshape your marketing strategy during the COVID-19 pandemic, you've come to this right place.

In this episode, our guest host Rebecca Clyde, co-founder of Botco.ai, a chat startup that's disrupting and modernizing marketing automation for enterprise-sized businesses, will discuss how to avoid being tone-deaf when marketing, and how to make it easy for customers to engage with your brand anytime, anywhere, even while they're at home.

Rebecca chats about:

• The best approach for marketing during a crisis
• A key aspect of marketing during the COVID-19 pandemic
• The economic impact COVID-19 is having on business
• And more...

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals to users and Google's algorithm.

On this episode of SmartBug on Tap, I share five SEO-friendly content writing tips to outrank your competition.

No matter what industry you're in, inbound marketing's buyer-driven approach to content creation turns leads into customers by leveraging your company's expertise and experience.

On this episode of SmartBug on Tap, I share content ideas and examples for every stage of the marketing funnel.

Should you be using pop-up ads on your page? The answer is more complex than you may think. Despite self-reporting that ads provide a poor user experience, when pop-ups are implemented appropriately, they can be incredibly effective.

On this episode of SmartBug on Tap, I share the history of pop-up ads, if they work, and some do's and don'ts to follow if you give them a try on your website.

With the growth of mobile phone usage, mobile marketing has been growing by leaps and bounds.

More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing.

On this episode of SmartBug on Tap, I share how you can take your mobile marketing to the next level with geofencing.

Brands are only as successful as the stories they tell. In a world where everyone is inundated with content, video has become a top contender for being visually appealing and effective as a tactic for marketing.

On this episode of SmartBug on Tap, I share three ways that sales video can help your sales team convert prospects into customers.

Case studies are great pieces of collateral that can have immediate impact on the audience you connect with and can be used in a number of ways throughout the course of your marketing and sales efforts.

On this episode of SmartBug on Tap, I share four essential elements of a great case study.

As remote work becomes increasingly popular and more statistics surface about its effectiveness, it's clear that this style of working could be the wave of the future. However, it's important for you and your individual company to decide if remote work is the right fit for your organization.

In this episode of SmartBug on Tap, I talk through five ways we've seen remote work make employees more productive.