Sign up to save your podcasts
Or
Share SmartBug on Tap
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
SmartBug on Tap episodes
- Marketo Customer Success Story with Longview
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.
6 min - Customer Success Story with 1st United Credit Union
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution's third-party software.
6 min - Customer Success Story with Clevens Face and Body Specialists
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.
7 min - Customer Success Story with Southern Nazarene University
On this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.
12 min - What We Learned from Our 2021 Study on RevOps & Inbound Marketing
On this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology.
Links Mentioned
Where RevOps & Inbound Collide in 2021 Benchmarks Report
7 min - 3 Key Differences Between Sales Operations and Revenue Operations
On this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue.
Jen discusses:
1. Purpose and Goals
2. Organizational Structure
3. Key Areas of Focus
8 min - 5 Things to Know Before Migrating from HubSpot into Marketo
On this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot.
Jen discusses:
1. Pricing
2. Usability
3. Integration
4. And More!
9 min - 10 Steps to a Successful CRM Migration
On this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.
9 min - The Biggest Problems Solved by Marketo's Q1 Releases
On this episode of SmartBug on Tap, Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today.
Jen discusses:
1. Next-Generation User Experience
2. Multi-Channel Personalization
3. Landing Pages and Forms
4. Sales Updates
Links Mentioned
Marketo Release Notes
Meet with Us at Adobe Summit 2021
6 min - 4 Ways to Drive Operational Efficiency with Revenue Operations
On this episode of SmartBug on Tap, Jen Spencer shares four ways to drive operational efficiency with revenue operations.
Jen discusses:
1. What Effective Revenue Operations Look Like
2. How to Get Started with Revenue Operations
3. How to Use Revenue Operations to Lift Operational Efficiency
Check out our latest RevOps and Inbound Marketing Benchmarks Report.
9 min
About SmartBug on Tap
From the publisher's feed
Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.
Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.