Smarter Business Podcast - Business Advice with a Video Bent

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast


John Osberg of OZmosis Consulting is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, John discusses the importance of resonance, staying relevant with content, and that vulnerability is not a sign of weakness but a sign of strength and courage. 

Here is a link to John Osberg's OZmosis Consulting: https://www.linkedin.com/company/ozmosis-consulting/


Here is our new vidwheel Creator Network product - https://vidwheel.com/creator-network




If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.




Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

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LinkedIn - https://www.linkedin.com/company/vidwheel


Instagram - https://www.instagram.com/vidwheel

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Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast

Eric Worral, of LoCo Ventures, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Eric talks about his career journey in Youtube and marketing, the importance of thumbnails, spreadsheet driven content and how  "Time is not a renewable resource but money is". 

Here are some of Eric's Youtube Channels - https://www.youtube.com/user/MrFailureOptional - https://www.youtube.com/channel/UCTfHUNZ3AIFJTL2M4EpH0lQ

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel

LinkedIn - https://www.linkedin.com/company/vidwheel

Instagram - https://www.instagram.com/vidwheel

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast

Barb Olsafsky, Founder and Principle Consultant of Blou Designs, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Barb and Neil discuss how work life has changed since Covid-19, the positives and negatives of online teaching, having better reach through video,  changing perceptions of professionalism as well as foregrounding clarity. 

Here is Blou Designs Website: http://www.bloudesigns.com

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel

LinkedIn - https://www.linkedin.com/company/vidwheel

Instagram - https://www.instagram.com/vidwheel

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

Nathan Warner, Learning and Development Consultant of Garland Technology, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Nathan talks about the benefits of live producing versus the traditional editing setup, using OBS technology, that creating video can be a "one man band", how his business had to pivot because of Covid-19 and how to improvise, adapt and overcome. 

Here is Garland Technology website: https://www.garlandtechnology.com

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 
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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel/

LinkedIn - https://www.linkedin.com/company/vidwheel/

Instagram - https://www.instagram.com/vidwheel/

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

Marie Rachelle, owner of Business BEactive, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Marie and Neil discuss the freelance business, the importance of planning and opportunity, reaching the right people, and how being involved with different groups can help your business.

Here is Business BEactive website: https://www.businessbeactive.com/

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

LinkedIn - https://www.linkedin.com/company/vidwheel/

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

Tyler Lessard, VP of Marketing and Chief Video Strategist, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Tyler and Neil discuss the importance of using video to help with time, sales and education. 

Here is Vidyard website: https://www.vidyard.com/

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

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00:00 - Intro
01:00 - Tyler and Vidyard
01:30 - Using Vidyard Data
02:45 - Using the Plugin 
03:00 - Founder Story
04:35 - Vidyard in One Sentence
05:20 - What has Changed since Covid-19?
11:00 - Sales with Video
15:00 - Custom Videos
16:30 - Using Video in Sales
18:30 - "The Visual Sale" Book
20:07 - Best Place to Get the Book? 
21:00 - What is One Thing That You Have Done To Make Your Business Smarter?
24:05 - The Three R's 
26:25 - Open-Ended Piece
26:45 - Last Piece on Using Video and Sales
28:17 - Closing 

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SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

LinkedIn - https://www.linkedin.com/company/vidwheel/

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Transcript:

- Welcome to this episode of the Smarter Business Podcast. This is a podcast where we talk about all things video and how they relate to your business. Today, we're talking to Tyler Lessard, who is the VP of Marketing at Vidyard and also the Co-Author of The Visual Sale. Tyler, it's great to have you.

- Hey, thanks so much. It's a real pleasure to be here. And as you know, I've been passionate about this world of video in business for quite a few years now. So it's absolutely a pleasure to be here, to share some of the things I've learned, and what we're expecting as we head into 2021.

- Yeah, it's an exciting time for people in video, right? As long as you're able to adapt a little to all the craziness that's going on right now. So the first thing I want you to do, Tyler, is just give us an intro, I intro'd your title, but tell us a little bit about, your position, Vidyard, kinda what goes on there and what you all do.

- Yeah, happy to. So as I mentioned, I'm VP Marketing here at Vidyard, and we are a video technology company, we've been around for just over 10 years, and there are effectively two parts to what we do. We are a full video hosting management publishing and analytics platform for businesses. So businesses will use us to publish videos on their websites, on their various digital properties in their marketing campaigns. And we provide the ability to customize the video playback experience through our own player, create interactive videos to track rich engagement data on the backend on who's watching which content and to integrate that back into your marketing and sales tools. And that's been a big focus for us is helping businesses get a better degree of knowledge and understanding of who's actually engaging with my videos, because more and more they're becoming a really material part, both the marketing and sales process. 

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

Aly Finkle, Director of Delivery and Client Success at SelectOne, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Aly and Neil discuss the impact of Covid-19, getting started with video podcasts, how fit and alignment matter more when hiring versus their resume, and gaining better video communication skills by watching yourself on camera. 

Here is SelectOne website: https://www.selectonellc.com/

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

Kanishka Wanninayaka, CEO at YAMU MEDIA is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Kanishka talks about his business story, Covid-19's impact on business, his strategy to build clientele, and ways he has made his business smarter. 

Here is YAMU MEDIA website: https://yamumedia.com/

Here is our new vidwheel Creator Network product that also comes up - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

_________________________________________________________________

SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel/

LinkedIn - https://www.linkedin.com/company/vidwheel/

Instagram - https://www.instagram.com/vidwheel/

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Nickel City Graphics LLC is now vidwheel LLC. 

We wanted a new name, a new identity, a clear identity, and a new, clear voice, to go with a new focus and position. vidwheel LLC is an end-to-end video agency, which means we work closely with our clients to plan, execute, AND effectively implement high-quality video to help improve multiple aspects of their businesses. 

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Are you looking to generate more leads? Or maybe better leads?

Could your sales team use some modern help demonstrating your product, developing relationships, and closing deals?

Would you like to efficiently recruit and train top talent?

Or perhaps you’d like to show the world who you really are, reinforce your culture, and expand your brand?

Video can do that. And we can help.

vidwheel LLC is an agile video agency that fully partners with our clients to plan, execute, and effectively implement high-quality video to help elevate multiple aspects of their businesses.

Some companies help with strategy and planning. Some companies produce video. Some companies help distribute video for outreach purposes. We do all three, we do it well, and we do it at a price point that makes sense.

https://vidwheel.com/

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Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

In this episode of the Smarter Business Podcast, Neil interviews Aly Luccari, owner of Bright Organizing Solutions. Aly talks about how her business got started, how Covid-19 has affected her company and being comfortable on camera.
 
Here is a link to Aly's site - https://www.brightorganizing.com 

And a link to the vidwheel Creator Network - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

COMMENT BELOW if you have any questions about video marketing. We'd love to hear from you :) 

_________________________________________________________________

SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel/

LinkedIn - https://www.linkedin.com/company/vidwheel/

Instagram - https://www.instagram.com/vidwheel/ 

_


Are you looking to generate more leads? Or maybe better leads?

Could your sales team use some modern help demonstrating your product, developing relationships, and closing deals?

Would you like to efficiently recruit and train top talent?

Or perhaps you’d like to show the world who you really are, reinforce your culture, and expand your brand?

Video can do that. And we can help.

vidwheel LLC is an agile video agency that fully partners with our clients to plan, execute, and effectively implement high-quality video to help elevate multiple aspects of their businesses.

Some companies help with strategy and planning. Some companies produce video. Some companies help distribute video for outreach purposes. We do all three, we do it well, and we do it at a price point that makes sense.

https://vidwheel.com/

Be sure to subscribe to receive future episodes - https://vidwheel.com/smarter-business-podcast/

In this episode of the Smarter Business Podcast, Neil interviews Ginine Capozzi, owner of KnowledgeForce Consulting. Ginine talks about the effects of COVID-19 on her business, working from home and her many video firsts. 

Here is a link to Ginine's site - https://knowledgeforceconsulting.com/

And a link to the vidwheel Creator Network - https://vidwheel.com/creator-network/

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 

0:00 - Intro

COMMENT BELOW if you have any questions about video marketing. We'd love to hear from you :) 

_________________________________________________________________

SUBSCRIBE - https://www.youtube.com/user/nickelcitygraphics?sub_confirmation=1

Facebook - https://www.facebook.com/vidwheel/

LinkedIn - https://www.linkedin.com/company/vidwheel/

Instagram - https://www.instagram.com/vidwheel/ 

_


Are you looking to generate more leads? Or maybe better leads?

Could your sales team use some modern help demonstrating your product, developing relationships, and closing deals?

Would you like to efficiently recruit and train top talent?

Or perhaps you’d like to show the world who you really are, reinforce your culture, and expand your brand?

Video can do that. And we can help.

vidwheel LLC is an agile video agency that fully partners with our clients to plan, execute, and effectively implement high-quality video to help elevate multiple aspects of their businesses.

Some companies help with strategy and planning. Some companies produce video. Some companies help distribute video for outreach purposes. We do all three, we do it well, and we do it at a price point that makes sense.

https://vidwheel.com/