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It all starts with the customer. In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. John Mullins, Business Unit Executive, Lotus Software, IBM ASEAN Software Group talks about Smarter Commerce: The Next Shift
See omnystudio.com/listener for privacy information.
It all starts with the customer. In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. John Mullins, Business Unit Executive, Lotus Software, IBM ASEAN Software Group talks about Smarter Commerce: The Next Shift
See omnystudio.com/listener for privacy information.
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