Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

  • #89 - Ian Nagy - The formula that works for creating a great ad

    Ian Nagy is a copywriter who mastered the art of creating amazing YouTube ads. He is the co-founder of Inceptly, a digital marketing agency that does done-for-you YouTube services for D2C brands and manages over 3 million US dollars a month on ad spend. After needing to do competitive research for their clients, they built VidTao, the free software for tracking top-performing YouTube ads. Today he shares his fascinating life story, from studying oceanography and travelling the world, to leaving it all behind and becoming the person he is today.

    • Bullet points
    • 00:57 - Intro
    • 03:30 - The start of the journey
    • 06:50 - Getting into meditation
    • 09:20 - Starting nursing school
    • 12:05 - Becoming a direct response copywriter
    • 21:10 - Working remotely
    • 21:50 - Getting a business partner
    • 25:20 - What makes a successful physical product ecommerce ad on YouTube
    • 33:54 - Facebook ads vs. YouTube ads
    • 35:52 - Where should your ad send people to
    • 38:21 - The research formula
    • 41:24 - Doing a deep-dive survey
    • 42:02 - What comes after the research process: testing variables
    • 46:06 - Calculating your ad budget
    • 48:38 - Why you should aim for a 25% view rate
    • 50:23 - Where to find out more
    • 51:40 - Rapid fire question round
    • 51:58 - What superhero would you be and why?
    • 52:20 - What is one thing that people incorrectly assume about you?
    • 53:00 - What is the most pointless subject taught at schools and what would you replace it with?
    • 53:50 - What is one random act of kindness you either witnessed or done yourself?
    • 54:50 - What unusual or underrated food or drink should more people try out?
    • 55:30 - What is one mistake in your life and what did you learn from it?
    • 57:21 - What does the first 30 minutes of your day look like and when does it start?
    • 58:22 - What do you do or where do you go to get inspired?
    • 58:55 - Who do you idolize above everyone else and why?
    • 01:01:26 - What book do you read or gift the most?
    • 01:03:29 - What silly thing should people do more of?
    • 01:04:05 - If you could change one world problem with one wish, what would it be?
    • 01:05:00 - What makes you happiest?
    • 01:05:23 - Any asks or requests for the audience?
    • 1 hr 6 min
    • #88 - Tony Whatley - The Side Hustle Millionaire

      Tony Whatley is a serial entrepreneur, a business mentor, speaker and best-selling author. He is best known as co-founder of LS1Tech, an online automotive community which grew into the largest of its kind and sold for millions, only five years after starting. Tony is a strong advocate for building large online communities, and has built groups with over a half-million combined registered members. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.

      • 00:50 - Intro
      • 03:20 - The start of the entrepreneurial journey
      • 07:43 - The american dream
      • 09:04 - Pursuing mechanical engineering
      • 10:30 - The first business: creating a revolutionary circuit
      • 11:02 - The second business: designing web pages
      • 12:40 - Launching LS1Tech
      • 20:56 - Building a community
      • 28:32 - Managing your community
      • 33:26 - Exiting the company
      • 43:07 - Becoming a mentor
      • 49:50 - Overcoming stage fear
      • 53:08 - Where to find out more
      • 54:00 - Rapid fire question round
      • 54:25 - What superhero would you be and why?
      • 54:54 - What is one thing that people incorrectly assume about you?
      • 55:26 - What is the most pointless subject taught at schools and what would you replace it with?
      • 56:10 - What is one amazing act of kindness you either witnessed or done yourself?
      • 58:05 - What unusual or underrated food or drink should more people try out?
      • 58:57 - What is one mistake in your life and what did you learn from it?
      • 01:00:41 - What does the first 30 minutes of your day look like and when does it start?
      • 01:02:36 - What do you do or where do you go to get inspired?
      • 01:04:50 - Who do you idolize above everyone else and why?
      • 01:06:27 - What book do you read or gift the most?
      • 01:08:36 - What silly thing should people do more of?
      • 01:10:10 - If you could change one world problem with one wish, what would it be?
      • 01:11:23 - What makes you happiest?
      • 01:12:22 - Any asks or requests for the audience?
      • 1 hr 14 min
      • #87 - Umar Qamar - Making fashion sustainable

        Umar Qamar is an experienced entrepreneur and sales director with a history of working in the apparel and fashion industry. He is the founder of Elo, an 8-figure brand that sells sustainably in the ecommerce space, and one of Pakistan's most successful ecommerce stores.

        • Bullet points
        • 00:53 - Intro
        • 03:33 - The start of the entrepreneurial journey
        • 07:13 - Getting into online selling
        • 09:18 - What to do with extra stock
        • 12:28 - Taking up more inventory
        • 15:20 - Getting 2 M visitors a month
        • 15:57 - Selling internationally
        • 17:10 - Selling in Pakistan vs. in the West
        • 21:35 - Advertising: why showing the actual product is key
        • 24:27 - How the app came about
        • 25:45 - Driving traffic to the app
        • 29:39 - Elo’s mission
        • 33:15 - Where to find out more
        • 33:50 - Rapid fire question round
        • 34:35 - What superhero would you be and why?
        • 35:32 - What is one thing that people incorrectly assume about you?
        • 39:10 - What is the most pointless subject taught at schools and what would you replace it with?
        • 40:02 - What is one amazing act of kindness you either witnessed or done yourself?
        • 42:52 - What unusual or underrated food or drink should more people try out?
        • 44:52 - What is one mistake in your life and what did you learn from it?
        • 46:18 - What does the first 30 minutes of your day look like and when does it start?
        • 47:14 - What do you do or where do you go to get inspired?
        • 48:30 - Who do you idolize above everyone else and why?
        • 49:26 - What book do you read or gift the most?
        • 51:00 - What makes you happiest?
        • 53 min
        • #86 - Kimanzi Constable - The impact of becoming a contributor

          Kimanzi Constable is a former delivery driver turned writer. He is a best-selling author, international speaker and a life and business coach. Kimanzi is a contributing writer for the Huffington Post, Entrepreneur Magazine, Fox News, Mind Body Green, Success Magazine and more, and an editor at The Good Men Project. He teaches his students how to be featured in publications, and does corporate consulting as well.

          • Bullet points
          • 01:06 - Intro
          • 04:30 - Becoming an entrepreneur and a writer
          • 11:18 - Learning to leverage audiences
          • 13:32 - The first successful article
          • 15:16 - The writing strategy
          • 16:53 - Discovering large publications
          • 20:46 - Becoming a consultant
          • 23:35 - Finding a balance between adding value and delivering your message
          • 26:40 - The difference between a guest poster and a contributor
          • 28:30 - Contributing requirements
          • 29:53 - Contributing guidelines
          • 31:11 - How features come about
          • 34:20 - Helping entrepreneurs grow
          • 38:44 - Growing a podcast from contribution
          • 42:40 - Become a contributor: where to start
          • 46:46 - Promoting books
          • 50:55 - Generating revenue from publications
          • 53:20 - Where to find out more about Kimanzi Constable
          • 54:13 - Rapid fire question round
          • 54:40 - What superhero would you be and why?
          • 55:07 - What is one thing that people incorrectly assume about you?
          • 55:56 - What is the most pointless subject taught at schools and what would you replace it with?
          • 56:54 - What is one amazing act of kindness you either witnessed or done yourself?
          • 58:12 - What unusual or underrated food or drink should more people try out?
          • 01:00:45 - What is one mistake in your life and what did you learn from it?
          • 01:02:12 - What does the first 30 minutes of your day look like and when does it start?
          • 01:04:05 - What do you do or where do you go to get inspired?
          • 01:04:48 - Who do you idolize above everyone else and why?
          • 01:05:44 - What book do you read or gift the most?
          • 01:07:17 - What silly thing should people do more of?
          • 01:08:00 - If you could change one world problem with one wish, what would it be?
          • 01:08:30 - What makes you happiest?
          • 01:09:40 - Any asks or requests for the audience?
          • 1 hr 10 min
          • #85 - Frederick Light - Game on: The story behind BodyRock

            Frederick Light is the founder and Chief Executive Officer at BodyRock, the famous home workout movement with nearly 3 million fans on Facebook, nearly 1 million on YouTube, over 250 thousand Instagram followers and 1.5 billion videos views. Since its start in 2008, BodyRock has helped hundreds of thousands of people achieve their health and fitness goals remotely. Join us today to find out the struggles behind creating and scaling such a massive brand in today’s episode of Smarter Destiny.

            • Bullet points
            • 00:50 - Intro
            • 02:55 - The start of the entrepreneurial journey
            • 05:59 - Starting BodyRock
            • 12:36 - Traveling and taking a loan
            • 14:54 - The power of intention
            • 19:50 - The first milestones
            • 24:02 - Building a community outside of YouTube
            • 26:50 - The time before influencers
            • 29:04 - Getting started with affiliate marketing
            • 31:00 - Getting into manufacturing
            • 36:50 - The problem with the YouTube algorithm
            • 37:45 - Jumping onto Facebook and getting into ecommerce
            • 38:42 - Current traffic sources
            • 41:50 - Current revenue and why scaling is expensive
            • 44:53 - BodyRock Plus
            • 49:03 - Where to find out more about BodyRock
            • 49:30 - The struggles of being an entrepreneur
            • 53:10 - Rapid fire question round
            • 53:30 - What superhero would you be and why?
            • 57:16 - What is the most pointless subject taught at schools and what would you replace it with?
            • 59:00 - What is one amazing act of kindness you either witnessed or done yourself?
            • 01:00:47 - What unusual or underrated food or drink should more people try out?
            • 01:01:40 - What is one mistake in your life and what did you learn from it?
            • 01:02:38 - What does the first 30 minutes of your day look like and when does it start?
            • 01:05:33 - What do you do or where do you go to get inspired?
            • 01:07:37 - What book do you read or gift the most?
            • 01:09:03 - What silly thing should people do more of?
            • 01:10:53 - If you could change one world problem with one wish, what would it be?
            • 01:14:50 - What makes you happiest?
            • 1 hr 16 min
            • #84 - Adil Amarsi - The Alchemist of Persuasion

              Adil Amarsi is the copywriter hired by the top companies looking to create powerful, emotional, and persuasive messages. Since 2008 his efforts have brought in over $700 million in sales for his clients selling their products and services. Using his ability, Abil has managed to live his best life while helping people, companies, celebrities in different industries and more go on to achieve massive success.

              • Bullet points
              • 00:50 - Intro
              • 04:15 - The start of the journey
              • 12:45 - Working in marketing
              • 16:26 - How to get good at selling
              • 19:05 - Struggling with debt
              • 20:55 - Choosing a path
              • 25:45 - The current work
              • 28:27 - The two biggest mistakes in selling information products
              • 34:57 - Why we buy things
              • 40:40 - The most important element to catch attention
              • 50:00 - What works for social media video ads
              • 58:20 - How to become a better copywriter
              • 01:02:20 - Where to find out more
              • 01:04:50 - How to help others while valuing your own time
              • 01:07:07 - Rapid fire question round
              • 01:07:25 - What superhero would you be and why?
              • 01:08:06 - What is one thing that people incorrectly assume about you?
              • 01:11:21 - What is the most pointless subject taught at schools and what would you replace it with?
              • 01:12:17 - What is one amazing act of kindness you either witnessed or done yourself?
              • 01:13:50 - What unusual or underrated food or drink should more people try out?
              • 01:14:22 - What is one mistake in your life and what did you learn from it?
              • 01:15:45 - What does the first 30 minutes of your day look like and when does it start?
              • 01:16:53 - What do you do or where do you go to get inspired?
              • 01:18:44 - Who do you idolize above everyone else and why?
              • 01:19:50 - What book do you read or gift the most?
              • 01:20:45 - What silly thing should people do more of?
              • 01:25:15 - If you could change one world problem with one wish, what would it be?
              • 01:26:44 - What makes you happiest?
              • 01:29:18 - Any asks or requests for the audience?
              • 1 hr 31 min
              • #83 - Tiffany Toombs - The problem with seeking pleasure and avoiding pain

                Tiffany Toombs is a mindset performance coach and keynote speaker devoted to helping people get out of their own way. Tiffany works with entrepreneurs who want to realize their true potential by helping them optimize their mindset to overcome self sabotage, fear and self doubt. She also assists organizations increase employee engagement, productivity and retention by educating on and implementing high performance systems.

                • Bullet points
                • 00:50 - Intro
                • 02:55 - The personal journey
                • 07:40 - Becoming a mindset coach
                • 09:30 - Giving therapy a try
                • 12:20 - Going to personal development events
                • 12:40 - Hiring life coaches
                • 13:15 - Finding NLP and matrix therapy
                • 17:18 - Helping others
                • 23:04 - The most common challenges faced by entrepreneurs
                • 26:20 - The three universal fears
                • 28:26 - Understanding your belief system
                • 32:19 - The power of manifestation
                • 33:56 - Programming your mind
                • 40:40 - The problem with seeking pleasure and avoiding pain
                • 42:52 - Where to learn more
                • 44:30 - Rapid fire question round
                • 45:06 - What superhero would you be and why?
                • 45:22 - What is one thing that people incorrectly assume about you?
                • 45:54 - What is the most pointless subject taught at schools and what would you replace it with?
                • 46:25 - What is one amazing act of kindness you either witnessed or done yourself?
                • 46:45 - What unusual or underrated food or drink should more people try out?
                • 47:35 - What is one mistake in your life and what did you learn from it?
                • 47:58 - What does the first 30 minutes of your day look like and when does it start?
                • 48:54 - What do you do or where do you go to get inspired?
                • 50:35 - Who do you idolize above everyone else and why?
                • 51:08 - What book do you read or give the most?
                • 52:08 - What silly thing should people do more of?
                • 52:42 - If you could change one world problem with one wish, what would it be?
                • 53:02 - Would you rather always be 10 minutes late or always be 20 minutes early?
                • 53:15 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
                • 53:32 - What makes you happiest?
                • 54:08 - Any asks or requests for the audience?

                • 58 min
                • #82 - David Wolfe - Creating a successful brand from scratch

                  David Wolfe is the CEO and Founder of Olivers, a high-quality men's activewear brand focused on the essentials. The brand started 6 years ago from a Kickstarter campaign which was at the time one of the 5 top-performing campaigns in the apparel category, and this 8-figure brand has been featured all over the place since. Find out David’s journey to creating and growing this successful brand in today’s episode of Smarter Destiny.

                  Bullet points

                  • 00:54 - Intro
                  • 03:15 - The start of the journey
                  • 08:30 - What resonated with the early backers on Kickstarter
                  • 10:30 - The next step: fulfilling the orders
                  • 13:50 - What happens after completing the campaign
                  • 16:48 - The team
                  • 18:01 - Getting PR opportunities
                  • 21:04 - Online vs Offline
                  • 22:25 - Organic vs Paid
                  • 23:47 - The challenges
                  • 27:49 - The learnings
                  • 31:07 - Where to find out more about Olivers
                  • 32:15 - Rapid fire question round
                  • 32:40 - What superhero would you be and why?
                  • 33:03 - What is one thing that people incorrectly assume about you?
                  • 34:30 - What is the most pointless subject taught at schools and what would you replace it with?
                  • 36:39 - What is one amazing act of kindness you either witnessed or done yourself?
                  • 37:40 - What unusual or underrated food or drink should more people try out?
                  • 39:12 - What is one mistake in your life and what did you learn from it?
                  • 41:09 - What does the first 30 minutes of your day look like and when does it start?
                  • 42:44 - What do you do or where do you go to get inspired?
                  • 43:20 - Who do you idolize above everyone else and why?
                  • 44:53 - What book do you read or gift the most?
                  • 47:18 - What silly thing should people do more of?
                  • 48:33 - If you could change one world problem with one wish, what would it be?
                  • 49:02 - Would you rather always be 10 minutes late or always be 20 minutes early?
                  • 49:35 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
                  • 50:57 - What makes you happiest?
                  • 51:40 - Any asks or requests for the audience?
                  • 51 min
                  • #81 - Chris Meade - The Story behind CROSSNET

                    Chris Meade is an entrepreneur, inventor and the co-founder of CROSSNET, the world’s first four-way volleyball game. Chris and his friends designed and patented the game, which is easy to access and easy to understand. In just three years, the company sold 8-figures worth of products, built retail relationships with some of the world's largest stores and is soon going international.

                    • Bullet points
                    • 00:50 - Intro
                    • 02:47 - The starting point
                    • 05:00 - How the game came to be
                    • 07:44 - What makes people enjoy Crossnet more than regular Volleyball
                    • 10:55 - The next step: designing and manufacturing
                    • 13:07 - The first year
                    • 14:50 - Organizing tournaments
                    • 16:50 - Overcoming problems
                    • 19:18 - A typical inventory order
                    • 20:49 - The team
                    • 22:41 - Getting content for social media
                    • 25:46 - Advertising
                    • 27:20 - Marketing and reaching out
                    • 30:45 - The future of Crossnet and addressing challenges
                    • 34:00 - Where to find out more
                    • 34:40 - Rapid fire question round
                    • 35:15 - What superhero would you be and why?
                    • 35:50 - What is one thing that people incorrectly assume about you?
                    • 36:10 - What is the most pointless subject taught at schools and what would you replace it with?
                    • 37:17 - What is one amazing act of kindness you either witnessed or done yourself?
                    • 37:50 - What unusual or underrated food or drink should more people try out?
                    • 38:43 - What is one mistake in your life and what did you learn from it?
                    • 39:52 - What does the first 30 minutes of your day look like and when does it start?
                    • 40:47 - What do you do or where do you go to get inspired?
                    • 41:34 - Who do you idolize above everyone else and why?
                    • 41:54 -What book do you read or gift the most?
                    • 42:35 - What silly thing should people do more of?
                    • 43:03 - If you could change one world problem with one wish, what would it be?
                    • 45:15 - Would you rather always be 10 minutes late or always be 20 minutes early?
                    • 46:44 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
                    • 47:07 - What makes you happiest?
                    • 48:10 - Some final tips
                    • 55:52 - Any asks or requests for the audience?
                    • 55 min
                    • #80 - Florian Mueck - The power of persuasive communication

                      Florian Mueck is a world-class public speaker, trainer and author of 5 books. Before he started his rhetorical journey, he worked as a consultant and business development manager for almost a decade. After public speaking became his greatest passion, Florian has dedicated himself to helping companies and individuals boost their charisma by teaching them the power of persuasive communication and memorable presentations. Florian is the co-creator of the public speaking game, Rhetoric, the founder of Top Speakers and a collaborator of IESE Business School Barcelona. He offers keynote speeches, transformational communication seminars, presentation coaching and event moderation in English, German and Spanish mainly to international brands like Banco Santander, Metro Group, Danone, Microsoft or Moët Hennessy.

                      • Bullet points
                      • 00:52 - Intro
                      • 04:13 - The shift: anagnorisis
                      • 10:20 - The first sessions
                      • 13:05 - Getting the first big clients
                      • 16:45 - The most common reasons for speech training
                      • 19:14 - Some basic teachings to immediately become a better speaker
                      • 24:10 - Combating filler words
                      • 27:39 - The four A’s
                      • 34:10 - The importance of storytelling
                      • 35:02 - The prototype of all stories: the hero’s journey (CSI)
                      • 42:11 - Two more tips to apply right away
                      • 47:30 - Rapid fire question round
                      • 48:44 - What superhero would you be and why?
                      • 51:06 - What is one thing that people incorrectly assume about you?
                      • 54:48 - What is the most pointless subject taught at schools and what would you replace it with?
                      • 55:48 - What is one amazing act of kindness you either witnessed or done yourself?
                      • 58:34 - ROCS
                      • 01:00:17 - What unusual or underrated food or drink should more people try out?
                      • 01:02:00 - What is one mistake in your life and what did you learn from it?
                      • 01:02:50 - What does the first 30 minutes of your day look like and when does it start?
                      • 01:05:47 - What do you do or where do you go to get inspired?
                      • 01:07:45 - Who do you idolize above everyone else and why?
                      • 01:09:01 - What book do you read or gift the most?
                      • 01:13:09 - What silly thing should people do more of?
                      • 01:14:20 - If you could change one world problem with one wish, what would it be?
                      • 01:15:15 - Would you rather always be 10 minutes late or always be 20 minutes early?
                      • 01:15:25 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
                      • 01:16:10 - What makes you happiest?
                      • 01:16:50 - Any asks or requests for the audience?
                      • 01:17:15 - Some final advice
                      • 01:21:26 - Where to find out more
                      • 1 hr 26 min

                      About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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                      We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…