Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny PodcastBusiness Entrepreneurship

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

February 28, 2021#109 - Michael Martocci - On Bootstrapping to $50Mil Per Year, Effective Cash Management and Outsourcing to Machines
Michael Martocci is the CEO and founder of SwagUp, an incredibly fast growing company that is just 3 years old and is 8-figures bootstrapped. Today we will discuss how to transition from founder to CEO and how to build a tech company when you are not technical. We will also touch on how to bootstrap and effectively manage your cash when you are growing, and how to make great decisions that help you grow a company to scale quickly. All this and much more, up next.
Bullet points

00:50 - Intro

03:21 - The start as an entrepreneur

06:20 - Meeting Richard Branson and dropping out from school

09:34 - The sport business with NFL

11:53 - SwagUp

14:25 - Why clients need Swag

19:20 - Growing quickly

23:32 - Understanding the Cash Conversion Cycle

26:43 - Where to learn more about the CCC

28:26 - Acquiring customers

31:50 - Transitioning from founder to CEO

37:40 - Signs you need to hire, and how to do it

43:39 - Where to find out more

44:35 - Rapid fire question round

45:15 - If you ever had to start again, how would you make your money?

47:49 - What is the most common or biggest mistake that you see leaders making?

49:41 - Who is the best leader ever (alive or dead) and why?

51:17 - How do you hire top talent?

54:10 - How do you evaluate a good business deal?

56:18 - How do you identify a good business partner?

59:22 - What is one of your proudest moments?

01:02:14 - What is one interesting fact about you that not many people would know?

01:03:45 - What daily routines do you have (morning or evening) that have helped make you successful?

01:05:35 - What book (or books) changed your mindset or life?

01:10:55 - What is the most exciting question you spend your time thinking about?

01:12:45 - What advice would you give your younger self?

01:14:30 - What was your biggest challenge starting in business and how did you overcome it?

01:19:11 - What unusual or underrated food or drink should more people try out?

01:20:43 - What makes you happiest?

01:23:09 - Any asks or requests for the audience?
1 hr 26 min
February 20, 2021 #108 - Ron Robinson on the secret to getting picked up by magazines, knowing how to talk to the press and growing rapidly
Ron Robinson is the founder and CEO of BeautyStat Cosmetics. After 20 years of experience in the business developing big beauty brands, Ron founded his own 18 months ago and is seeing amazing growth. Everybody loves their hero product so much, that it has been named one of the best brands by massive magazines, like Cosmopolitan and Vogue. Join us today as we discuss the secret to getting picked up by magazines, the correct way to talk to the press and growing rapidly.
Bullet points
00:41 - Intro
02:30 - The start as an entrepreneur
04:12 - Overcoming self-doubt
06:08 - Having a large audience on social media
06:58 - Monetization
07:52 - Launching the first beauty product
10:16 - Where most customers learnt about the brand at first
11:59 - Finding, negotiating and working with influencers
13:46 - The secret to getting picked up by magazines
16:20 - The correct way to talk to the press
19:03 - Choosing who to talk to
20:20 - What’s next
21:57 - Rapid fire question round
22:15 - If you ever had to start again, how would you make your money?
22:32 - What is the most common or biggest mistake that you see leaders making?
23:19 - Who is the best leader ever (alive or dead) and why?
23:51 - How do you hire top talent?
24:34 - How do you evaluate a good business deal?
26:40 - How do you identify a good business partner?
27:48 - What is one of your proudest moments?
29:09 - What is one interesting fact about you that not many people would know?
31:54 - Sleep hacks
34:34 - What daily routines do you have (morning or evening) that have helped make you successful?
35:05 - What book (or books) changed your mindset or life?
36:17 - What is the most exciting question you spend your time thinking about?
37:00 - What advice would you give your younger self?
39:02 - What was your biggest challenge starting in business and how did you overcome it?
40:34 - What unusual or underrated food or drink should more people try out?
41:42 - What makes you happiest?
43:13 - Any asks or requests for the audience?
45:06 - Giving back and how to get in touch
47 min
February 14, 2021#107 - Lucy Bloomfield on Having a digital nomad lifestyle, making too much money and building successful product companies
Lucy Bloomfield is an expert in ecommerce growth who built her own skincare company from 0 to 10,000 customers in just 18 months. She is currently the CEO and founder of 10,000 Customers, where she works with ecommerce businesses to get them to that 10,000 customer level and beyond, and help them to overcome the challenges that come after that 7-figure revenue level.
Bullet points

00:25 - Intro

02:25 - The start as an entrepreneur

03:55 - Starting a skin care company

04:25 - The first lesson: choosing the name for the company

04:45 - The second lesson: choosing a business partner

05:55 - The biggest problem clients have: making too much money

08:21 - Teaching women and men how to build successful product companies

10:24 - The leverage problem

16:00 - The volume problem

17:33 - The most common problems in ecommerce businesses and how to fix them

26:0 - Do you have a leverage problem?

28:20 - Tips on fulfillment

28:55 - Tips on cashflow

29:41 - Tips on admin and marketing

31:43 - What roles you shouldn’t outsource

35:15 - Where to find out more

36:00 - Rapid fire question round

36:42 - If you ever had to start again, how would you make your money?

37:50 - What is the most common or biggest mistake that you see leaders making?

38:41 - Who is the best leader ever (alive or dead) and why?

40:17 - How do you hire top talent?

45:49 - What is one of your proudest moments?

47:27 - What is one interesting fact about you that not many people would know?

48:39 - What daily routines do you have (morning or evening) that have helped make you successful?

52:34 - What book (or books) changed your mindset or life?

54:37 - What is the most exciting question you spend your time thinking about?

58:59 - What advice would you give your younger self?

01:00:01 - What was your biggest challenge starting in business and how did you overcome it?

01:02:02 - What unusual or underrated food or drink should more people try out?

01:04:24 - What makes you happiest?

01:05:26 - Any asks or requests for the audience?
1 hr 9 min
February 07, 2021#106 - Tanner Chidester on Why It's All About the Marketing, Perceived Value and Scaling Rapidly
Tanner Chidester is the CEO and co-founder of Elite CEOs, who have generated over 25 M dollars revenue in the last three years. Along with his team, he works with business owners and fitness pros to help them sustainably scale their businesses to 7-figures, teaching people to create and scale online courses, services and programs. Tanner is also the proud owner of a 10 x ClickFunnels Award and a published author.
Bullet points

00:35 - Intro

02:35 - The start as an entrepreneur

04:55 - Getting into marketing and sales

07:32 - Selling door to door

10:38 - Selling on the phone

12:45 - Scaling from one-to-one

14:19 - Elite CEO

16:24 - The method to scale service-based companies

19:06 - The conversion conversation

22:08 - The audience

24:10 - The simple advice for scaling rapidly

27:50 - The first sales call

31:56 - What to expect from a call with Elite CEOs

35:10 - Where to find out more

35:40 - Rapid fire question round

36:11 - If you ever had to start again, how would you make your money?

36:46 - What is the most common or biggest mistake that you see leaders making?

37:18 - Who is the best leader ever (alive or dead) and why?

38:07 - How do you hire top talent?

39:11 - How do you evaluate a good business deal?

40:49 - How do you identify a good business partner?

42:42 - What is one of your proudest moments?

44:31 - What is one interesting fact about you that not many people would know?

45:30 - What daily routines do you have (morning or evening) that have helped make you successful?

47:45 - What book (or books) changed your mindset or life?

48:33 - What is the most exciting question you spend your time thinking about?

49:25 - What advice would you give your younger self?

50:16 - Identifying a good coach

52:00 - What was your biggest challenge starting in business and how did you overcome it?

52:48 - What unusual or underrated food or drink should more people try out?

53:32 - What makes you happiest?

55:10 - Any asks or requests for the audience?
57 min
January 31, 2021#105 - Shihan Chowdhury on 8-Figure revenues by understanding, delighting and injecting some real life into your customer experience
Shihan Chowdhury is the CIO and co-founder of Power Media Group, a multimedia marketing company that has 4 K brands under its umbrella, each one generating between 7 and 8 figures revenue. Shihan is an expert on building amazing ecommerce brands that perform. Today he will share his proven-steps to grow an ecommerce business, and how focusing on customer service and understanding the “why” can be the key to get people to come back
Bullet points

00:40 - Intro

02:24 - The start as an entrepreneur

06:30 - Shifting from teas to supplements: differences and similarities

09:27 - The social algorithm

12:50 - The team

14:36 - The steps to building an ecommerce brand

18:34 - Getting people to come back

23:11 - Mimicking the in-store experience online

24:36 - Making ecommerce personal

26:00 - Understanding your clients: segmentation tools

27:29 - Where to find out more

29:53 - Rapid fire question round

29:48 - If you ever had to start again, how would you make your money?

30:24 - What is the most common or biggest mistake leaders make?

31:10 - Who is the best leader ever (alive or dead) and why?

32:21 - How do you hire top talent?

33:26 - How do you evaluate a good business deal?

34:16- How do you identify a good business partner?

35:01 - What is one of your proudest moments?

35:48 - What is one interesting fact about you that not many people would know?

36:57 - What daily routines do you have (morning or evening) that have helped make you successful?

38:21 - What book (or books) changed your mindset or life?

38:46 - What is the most exciting question you spend your time thinking about?

41:08 - What advice would you give your younger self?

41:46 - What was your biggest challenge starting in business and how did you overcome it?

42:47 - What unusual or underrated food or drink should more people try out?

44:32 - What makes you happiest?

45:31 - Any asks or requests for the audience?
49 min
January 24, 2021#104 - Oliver Kenyon on conversion rates, building landing pages, funnels and websites
Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results. Today we welcome Oliver back to the show, where he shares all his best tips and tricks for building a successful brand with the help of a high-converting landing page. If you want to find out more about Oliver’s story and how to create amazing landing pages, you can listen to Episode 45.
Bullet points

00:50 - Intro

03:54 - Doing money quickly vs building a stable business

06:48 - Building a community

07:30 - Focus on no-shady tactics

09:18 - The landing page: moving the needle

0:24 - Pre and post purchase experience

15:46 - The checkout

20:47 - Getting clever with shipping costs

22:14 - Tipping

24:24 - The upsell: user experience

29:38 - The upsell: community feel

32:51 - What to include in your thank you page

33:58 - Including inserts

39:38 - The landing page

43:10 - Bundle and multipacks

47:00 - Subscriptions

51:23 - Where to find out more
54 min
January 17, 2021#103 - Levi Chulick on Explosive 8-Figure Growth, Killer Creative and Overcoming The Impossible
Levi Chulick is a serial entrepreneur and co-founder of Averr Aglow, an 8-figure skin care brand crushing the Internet. Before going into skincare, Levi had success with all kinds of endeavours, such as landscaping, app development and subscriptions. Levi is an expert on connecting with the consumer, psychology and language patterns, and speaking the language of the customer to develop an amazing product.
Bullet points

00:50 - Intro

03:12 - The start as an entrepreneur and first businesses

07:54 - Encountering legal problems

10:40 - Starting Averr Aglow

16:57 - Connecting with the consumer

21:35 - The process for product development

23:30 - Honing in on your demographic

25:51 - Getting the customers’ attention

29:45 - Looking at the principles

33:53 - Overcoming the impossible

37:12 - Where to find out more

38:02 - Rapid fire question round

38:28 - If you ever had to start again, how would you make your money?

39:11 - What is the most common or biggest mistake that you see leaders making?

40:00 - Who is the best leader ever (alive or dead) and why?

41:47 - How do you hire top talent?

42:42 - How do you evaluate a good business deal?

43:35- How do you identify a good business partner?

44:40 - What is one of your proudest moments?

45:32 - What is one interesting fact about you that not many people would know?

46:40 - What daily routines do you have (morning or evening) that have helped make you successful?

49:30 - What book (or books) changed your mindset or life?

49:53 - What is the most exciting question you spend your time thinking about?

50:14 - What advice would you give your younger self?

51:16 - What was your biggest challenge starting in business and how did you overcome it?

52:02 - What unusual or underrated food or drink should more people try out?

52:34 - What makes you happiest?

53:07 - Any asks or requests for the audience?
56 min
January 10, 2021#102 - Natasha Semago on Massive Ecommerce Growth Through Deep Customer Connection and Real Solutions
Natasha Semago is the founder and CEO of VeeFresh, a multi 7-figure company in the feminine care space that makes vaginal health easy. Natasha founded VeeFresh based on her personal struggle with recurring bacterial vaginosis and the desire to help other women who have experienced chronic vaginal issues. After years of trial and error, Natasha is finally sharing the nature-based solutions she found, and is helping women take back their confidence through community, education, and effective solutions.
Bullet Points
00:34 - Intro

02:31 - The start as an entrepreneur

06:20 - How the business idea came around

08:50 - The first product

10:48 - Getting started: manufacturing and marketing

13:47 - Taking off

16:56 - Deepening the connection with the customers

19:52 - What’s next

22:09 - Where to find out more

22:55 - Rapid fire question round

23:26 - If you ever had to start again, how would you make your money?

24:15 - What is the most common or biggest mistake leaders make?

25:54 - Who is the best leader ever (alive or dead) and why?

27:08 - How do you hire top talent?

28:26 - How do you evaluate a good business deal?

29:23 - How do you identify a good business partner?

30:36 - What is one of your proudest moments?

31:41 - What is one interesting fact about you that not many people would know?

32:53 - What daily routines do you have (morning or evening) that have helped make you successful?

34:30 - What book (or books) changed your mindset or life?

35:02 - What is the most exciting question you spend your time thinking about?

35:40 - What advice would you give your younger self?

36:14 - What was your biggest challenge starting in business and how did you overcome it?

38:35 - What unusual or underrated food or drink should more people try out?

39:35 - What makes you happiest?

41:15 - Any asks or requests for the audience?
44 min
January 03, 2021#101 - Deividas Mikocionis on 9-Figure Growth, Relentless Testing & Psychedelics
Deividas Mikocionis is the co-founder at Sugatan.io, a growth hacking agency for ecommerce businesses. After starting from scratch two years ago, they are currently working with three brands that combined are going to make 120 million dollars in revenue this year alone. The agency drives sales using content marketing and growth hacking techniques in combination with viral marketing and direct response advertising.
Bullet points

00:35 - Intro

03:05 - The start as an entrepreneur

09:44 - The learning methodology

12:30 - How to stay disciplined

15:55 - Ecommerce growth

19:12 - The low hanging fruit at different stages of growth

27:31 - The most common mistakes with Facebook and Instagram ads and how to solve them

30:27 - Testing Facebook ads

32:35 - The early indicators when you are testing

34:38 - Scaling campaigns

41:00 - Driving traffic during testing

41:55 - Where to find out more

45:57 - Rapid fire question round

46:20 - If you ever had to start again, how would you make your money?

48:44 - What is the most common leadership mistake?

49:30 - Who is the best leader ever (alive or dead) and why?

50:23 - How do you hire top talent?

51:44 - How do you evaluate a good business deal?

53:10 - How do you identify a good business partner?

54:09 - What is one of your proudest moments?

56:18 - What is one interesting fact about you that not many people would know?

56:55 - What would you advise to someone who wants to get into psychedelics safely?

01:00:24 - What daily routines do you have (morning or evening) that have helped make you successful?

01:02:29 - What book (or books) changed your mindset or life?

01:02:56 - What is the most exciting question you spend your time thinking about?

01:07:02 - What advice would you give your younger self?

01:08:00 - What was your biggest challenge starting in business and how did you overcome it?

01:09:02 - What unusual or underrated food or drink should more people try out?

01:09:45 - What makes you happiest?

01:11:08 - Any asks or requests for the audience?
1 hr 14 min
December 27, 2020#100 - Tahira Nizari-Buermann - Fast Growing Agribusiness, Forbes Features and War Zone Adventures
Tahira Nizari-Buermann is the co-founder and managing director of Kazi Yetu, an agribusiness selling delicious teas from Tanzania. Kazi Yetu is a social enterprise with a triple bottom line, meaning it’s all about the social impact, the environmental impact as well as flourishing as a financially healthy business. Find out how the company managed to grow massively (a lot of the time almost by accident) while promoting local value addition, in today's episode of Smarter Destiny Podcast.
Bullet points

00:30 - Intro

02:25 - Life in Tanzania

03:22 - The start of the entrepreneurial journey

05:46 - Tanzania’s teas

06:35 - Increasing income for families in rural areas

08:44 - A taste for tea

10:00 - Tahira’s previous business experience

10:56 - Start with the market

14:38 - What production looks like right now

17:07 - The triple bottom line: creating shared value

18:30 - The environmental approach

19:55 - Being an enlightened entrepreneur

21:56 - Digitalizing traceability

24:02 - The almost accidental online success

27:57 - The Forbes feature

29:07 - Exploring other uses for tea

30:42 - Where to find out more

31:23 - Rapid fire question round

31:38 - What superhero would you be and why?

32:54 - What is one thing that people incorrectly assume about you?

34:15 - What is the most pointless subject taught at schools and what would you replace it with?

41:01 - What is one random act of kindness you either witnessed or done yourself?

41:41 - What unusual or underrated food or drink should more people try out?

43:22 - What is one mistake in your life and what did you learn from it?

44:27 - What does the first 30 minutes of your day look like and when does it start?

45:20 - What do you do or where do you go to get inspired?

48:02 - Who do you admire above everyone else and why?

46:51 - What book do you read, recommend or gift the most?

47:49 - What silly thing should people do more of?

49:03 - If you could change one world problem with one wish, what would it be?

50:04 - What makes you happiest?

50:54 - Any asks or requests for the audience?
53 min

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We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!