Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny PodcastBusiness Entrepreneurship

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

December 20, 2020 #99 - Freddy Ward - Selling sustainable, but difficult products, perfectly.
Freddy Ward is the co-founder and CEO of Wild, the natural deodorant tackling the single use plastic issue. Wild is reinventing sustainability in the bathroom with stylish, natural and sustainable products delivered to your door. The brand has raised 2 M pounds in investment and already are a 7-figure company. Find out the complete story, plus some great tips on branding and marketing, up next.
Bullet points
00:40 - Intro
03:00 - The start of the entrepreneurial journey
05:20 - Learning about sales
07:49 - Transferring the skills to Hello Fresh
11:00 - Leveraging tactics: it's not about creating a brand
13:14 - Getting started with direct mail
16:32 - What angle works in direct mail
18:10 - What is a good response rate in direct mail
19:37 - Transitioning away from Hello Fresh
26:10 - Developing the formula for a new natural deodorant
31:26 - Raising 2 M pounds
35:01 - Having a great partner
37:05 - Top channels for new customer acquisition
40:00 - The strategy for customers leaving reviews
44:06 - Where to find out more
44:52 - Rapid fire question round
45:10 - What superhero would you be and why?
45:34 - What is one thing that people incorrectly assume about you?
46:16 - What is the most pointless subject taught at schools and what would you replace it with?
46:50 - What is one random act of kindness you either witnessed or done yourself?
47:32 - What unusual or underrated food or drink should more people try out?
48:24 - What is one mistake in your life and what did you learn from it?
49:38 - What does the first 30 minutes of your day look like and when does it start?
50:10 - What do you do or where do you go to get inspired?
50:36 - What book do you read, recommend or give the most?
51:20 - What silly thing should people do more of?
51:58 - If you could change one world problem with one wish, what would it be?
52:16 - What makes you happiest?
52:49 - Any asks or requests for the audience?
55 min
December 12, 2020#98 - Kris Dehnert - The one-to-many philosophy
Kris Dehnert is a serial entrepreneur that has found success in a lot of different industries, suchs as real estate, apparel, restaurants, print on demand, consulting and social media management. Kris was one of the earliest super affiliates on Teespring, and he has made more than 35 M in sales online since his early days figuring out Facebook. He is currently the CEO and Partner of Dugout Mugs, which has been doing 7-figure revenue per year at an 8-figure valuation, and it only launched in 2017. Kris is also the founder and President of Dehnert Media Group, where he consults with businesses in the areas of sales, marketing, and ecommerce. He has consulted for two billion-dollar companies and tons of multiple 7-figures companies.
Bullet points

00:35 - Intro

02:11 - The start of the entrepreneurial journey

05:44 - Leveraging social media to do traditional business

08:36 - The next thing: real estate and 2008

10:30 - Treating everything like a real business

12:51 - Moving into passive income: creating an affiliate program and consulting

16:38 - Consulting for 2 billion-dollar companies: creating a conversation

20:53 - The best gamification examples

22:56 - People want to belong

23:47 - How Dugout Mugs started

29:11 - Personal core metrics

36:30 - Where to find out more

38:35 - Rapid fire question round

39:06 - What superhero would you be and why?

39:48 - What is one thing that people incorrectly assume about you?

40:11 - What is the most pointless subject taught at schools and what would you replace it with?

42:16 - What is one random act of kindness you either witnessed or done yourself?

43:33 - What unusual or underrated food or drink should more people try out?

44:41- What is one mistake in your life and what did you learn from it?

45:21 - What does the first 30 minutes of your day look like and when does it start?

46:54 - What do you do or where do you go to get inspired?

47:55 - What book do you read, recommend or gift the most?

49:00 - What silly thing should people do more of?

53:39 - If you could change one world problem with one wish, what would it be?

55:05 - What makes you happiest?

56:51- Any asks or requests for the audience?
1 hr
December 05, 2020#97 - Hannah Carter - Revolutionizing the food industry one ogg at a time
Hannah Carter is the founder and CEO of LoveOggs.com, an innovative brand replacing eggs for a plant-based alternative. She is on a mission to remove the ‘hidden’ animal products in our food, starting with eggs. Love Oggs is quite a new company, but it has already hit multiple 7-figures revenue and it's being sold in the 3 biggest retail stores in the UK.
Bullet points

00:30 - Intro

02:10 - The start of the entrepreneurial journey

04:00 - Retraining and realizing the individual’s potential

08:38 - Stress and what “go with the flow” really means

13:14 - Going vegetarian and the impact on the environment

15:40 - Looking for an egg alternative

20:29 - The challenges of developing the product

26:30 - Scaling to 7-figures in the first 9 months

26:50 - The selling tactic that landed the three biggest supermarkets

29:50 - PR: focus on the message

33:15 - Choosing “the least wrong”

37:40 - Where to find out more

39:55 - Rapid fire question round

40:09 - What superhero would you be and why?

40:50 - What is one thing that people incorrectly assume about you?

41:27 - What is the most pointless subject taught at schools and what would you replace it with?

42:47 - What is one random act of kindness you either witnessed or done yourself?

44:15 - What unusual or underrated food or drink should more people try out?

45:02 - What is one mistake in your life and what did you learn from it?

46:07 - What does the first 30 minutes of your day look like and when does it start?

49:02 - What do you do in your downtime?

50:16 - Who do you idolize above everyone else and why?

53:05 - What book do you read, recommend or gift the most?

53:40 - What silly thing should people do more of?

54:55 - If you could change one world problem with one wish, what would it be?

57:03 - What makes you happiest?

58:25 - Any asks or requests for the audience?
1 hr
November 29, 2020#96 - Alex Keyan - 8-Figure Revenues from Repeat Customers, in House Teams and Consistent Product Formulation.
Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of goPure, an amazing brand developing innovative skin care. Alex is a true marketing and ecommerce expert: his current venture is an 8-figure with a 50% repeat business rate, without doing subscriptions.
Bullet points

00:37 - Intro

02:20 - The starting point

05:35 - Launching the first 7-figure business

08:27 - Taking the learnings from one business to the next one

08:55 - Going solo

12:35 - The next businesses

15:16 - From selling other people’s brands to forming your own

17:06 - Launching the current brand: goPure

19:07 - The first hero product and the d2c model

20:19 - The biggest mistake

22:18 - Having an in-house team vs leveraging the expertise of an agency

25:28 - Building business culture

26:55 - The best marketing decisions

31:49 - Knowing and tracking customer lifetime value

5:38 - The top traffic sources

37:55 - Rapid fire question round

38:33 - What superhero would you be and why?

39:22 - What is one thing that people incorrectly assume about you?

40:18 - What is the most pointless subject taught at schools and what would you replace it with?

41:39 - What is one random act of kindness you either witnessed or done yourself?

43:27 - What unusual or underrated food or drink should more people try out?

44:14 - What is one mistake in your life and what did you learn from it?

46:17 - What does the first 30 minutes of your day look like and when does it start?

47:50 - What do you do or where do you go to get inspired?

50:08 - What book do you read, recommend or gift the most?

51:55 - What silly thing should people do more of?

52:20 - If you could change one world problem with one wish, what would it be?

53:10 - What makes you happiest?

54:04 - Any asks or requests for the audience?
57 min
November 21, 2020#95 - Sebastien Vanderlinden - Selling online vs offline
Sebastien Vanderlinde is the co-founder & CEO of Yumi Nutrition, a multi 7-figure turnover ecommerce brand selling both online and offline. The Manchester-based company makes taking vitamins a more pleasurable experience by delivering key nutrition to their customers through gummy format, and has become one of the leading chewable vitamin companies in the UK.
Bullet points

00:40 - Intro

02:55 - The start as an entrepreneur

06:45 - The first app idea: Spotlinks

07:46 - Getting into ecommerce and vitamins

11:34 - Finding a manufacturer in the early days

14:47 - Revenue growth

18:03 - Raising investment

23:23 - Spending the investment money in a successful way

25:36 - Selling online vs offline

30:30 - How retailers find out about the brand

32:16 - The margin in retail

35:28 - Where does cold traffic comes from

37:50 - Where to find out more

39:11 - Rapid fire question round

39:37 - What superhero would you be and why?

40:22 - What is one thing that people incorrectly assume about you?

40:55 - What is the most pointless subject taught at schools and what would you replace it with?

41:56 - What is one random act of kindness you either witnessed or done yourself?

42:35 - What unusual or underrated food or drink should more people try out?

43:24 - What is one mistake in your life and what did you learn from it?

44:22 - What does the first 30 minutes of your day look like and when does it start?

44:56 - What do you do or where do you go to get inspired?

45:58 - Who do you admire above everyone else and why?

46:53 - What book do you read, recommend or gift the most?

48:24 - What silly thing should people do more of?

48:58 - If you could change one world problem with one wish, what would it be?49:53 - What makes you happiest?

51:11 - Any asks or requests for the audience?
52 min
November 14, 2020 #94 - Kirk Cooper - Making Amazon Millions in a Completely Different Way
Kirk Cooper is the founder of Ecom Automation Gurus, which provides done-for-you Amazon automation businesses. Ecom Automation fully manages Amazon businesses for their clients, allowing them to have a passive income based business. The results really speak for how well Kirk knows how to do it: his personal store that does more than USD 600K a month, and has multiple clients doing multiple 7-figures a year.
Bullet points
00:35 - Intro
02:47 - The start of the journey: teaching and coaching
06:00 - Building the first businesses
08:37 - Building revenue
09:15 - Dropshipping and using credit cards
10:52 - Margins
12:04 - Keeping it local
13:16 - Amazon ranking
17:07 - Building a team
20:25 - Why run stores for others?
24:26 - The initial process
28:34 - The risk of losing your account
31:27 - The fee structure
38:47 - The biggest mistake Amazon sellers make
40:51 - Winning the buy button
43:04 - Where to find out more
44:45 - Rapid fire question round
45:05 - What superhero would you be and why?
45:32 - What is one thing that people incorrectly assume about you?
46:30 - What is the most pointless subject taught at schools and what would you replace it with?
47:35 - What is one random act of kindness you either witnessed or done yourself?
49:15 - What unusual or underrated food or drink should more people try out?
50:24 - What is one mistake in your life and what did you learn from it?
52:46 - What does the first 30 minutes of your day look like and when does it start?
53:53 - What do you do or where do you go to get inspired?
54:58 - Who do you idolize above everyone else and why?
56:20 - What book do you read, recommend or gift the most?
57:19 - What silly thing should people do more of?
58:07 - What makes you happiest?
59:34 - Any asks or requests for the audience?
1 hr 2 min
November 08, 2020#93 - Cody Iverson - The key to a successful advertising campaign
Cody Iverson is the CEO and co-founder of VisCap Media. After owning a number of ecommerce brands and businesses that generated multiple 7-figures in revenue across them, he's now doing it on the agency side. VisCap Media is an agency that specializes in creating high-converting direct response ads for D-to-C ecommerce brands.
Bullet points

00:45 - Intro

03:32 - The entrepreneurial start

05:16 - Creating the first businesses

09:22 - Don't recreate the wheel

11:30 - From selling products to helping others to sell

13:51 - Getting the first clients

15:57 - Direct response

19:35 - Microads

22:23 - Creating a great business culture

24:09 - The hiring process

26:18 - Where to find out more

27:15 - Rapid fire question round

27:45 - What superhero would you be and why?

29:55 - What is one thing that people incorrectly assume about you?

31:04 - What is the most pointless subject taught at schools and what would you replace it with? 32:33 - What is one random act of kindness you either witnessed or done yourself?

33:35 - What unusual or underrated food or drink should more people try out?

34:40 - What is one mistake in your life and what did you learn from it?

36:28 - What does the first 30 minutes of your day look like and when does it start?

39:14 - What do you do or where do you go to get inspired?

40:12 - Who do you idolize above everyone else and why?

41:10 - What book do you read, recommend or gift the most?

43:37 - What silly thing should people do more of?

44:55- If you could change one world problem with one wish, what would it be?

47:01 - What makes you happiest?

48:02 - Any asks or requests for the audience?
49 min
November 01, 2020#92 - James Corr - Helping Shopify merchants grow
Intro
James Corr is an entrepreneur focused on product development, marketing and optimization. While operating the successful growth consultancy OnlyGrowth, James worked with Shopify Plus merchants, and realized there had to be a better way for brands to build meaningful relationships with their customers. Passionate about helping them grow, James cofounded SMS Live to help Shopify merchants increase conversions using text messages.
Bullet points

00:50 - Intro

03:20 - The start of the journey: building websites

05:13 - Getting into Facebook

07:20 - Working with brands

08:30 - OnlyGrowth

09:27 - What can brands optimize?

12:53 - SMS Live

15:40 - What stats you should look at

17:13 - ROI

19:00 - Personalizing SMS Live for you

21:56 - Order status + post-purchase follow-up

25:25 - How to get started

27:08 - Rapid fire question round

27:31 - What superhero would you be and why?

28:00 - What is one thing that people incorrectly assume about you?

28:31 - What is the most pointless subject taught at schools and what would you replace it with?

29:24 - What is one random act of kindness you either witnessed or done yourself?

30:06 - What unusual or underrated food or drink should more people try out?

30:51 - What is one mistake in your life and what did you learn from it?

31:58 - What does the first 30 minutes of your day look like and when does it start?

32:32 - What do you do or where do you go to get inspired?

33:18 - What book do you read or gift the most?

34:11 - What silly thing should people do more of?

34:57 - If you could change one world problem with one wish, what would it be?

36:00 - What makes you happiest?

36:51 - Any asks or requests for the audience?
40 min
October 25, 2020#91 - Tony Grebmeier - The journey to fulfillment
Tony Grebmeier is a serial entrepreneur. He is the CEO and Co-Founder of ShipOffers, a products and fulfillment 8-figure company that specializes in helping entrepreneurs worldwide since 2001. Tony is also the creator of the Be Fulfilled brand, which empowers entrepreneurs with courses, journals, podcasts, and events to help them become more fulfilled in life.
Bullet points

00:50 - Intro

03:17 - The start of the entrepreneurial journey

07:19 - The first jobs

09:50 - Launching ShipOffers

11:14 - Becoming a millionaire and losing it all

17:00 - Coming back from the loss

26:02 - The Be Fulfilled Journal

33:43 - Where to find out more about the Be Fulfilled Movement

34:47 - ShipOffers

41:00 - Where to find out more about ShipOffers

42:29 - Rapid fire question round

42:57 - What superhero would you be and why?

43:27 - What is one thing that people incorrectly assume about you?

43:48 - What is the most pointless subject taught at schools and what would you replace it with?

45:30 - What is one random act of kindness you either witnessed or done yourself?

46:28 - What unusual or underrated food or drink should more people try out?

47:11 - What is one mistake in your life and what did you learn from it?

48:21 - What does the first 30 minutes of your day look like and when does it start?

50:02 - What do you do or where do you go to get inspired?

58:38 - Who do you admire above everyone else and why?

59:22 - What book do you read or gift the most?

01:02:27 - What silly thing should people do more of?

01:02:47 - If you could change one world problem with one wish, what would it be? 01:04:27 - What makes you happiest?

01:06:52 - Any asks or requests for the audience?
1 hr 11 min
October 19, 2020#90 - Alex Schlinsky - Understanding the true meaning of C.U.L.T.U.R.E.
Alex Schlinsky is an entrepreneur, coach, speaker and an expert on culture. He is the CEO of Sky Social Media, a unique digital marketing firm that helps business owners and companies scale past seven figures by helping them implement systems and cultivate culture. His mission is to help entrepreneurs break free from the “Freelancer's Trap” and become the CEO of their own profitable marketing or coaching agency. Find out how, on today’s episode of Smarter Destiny Podcast.
00:40 - Intro

02:45 - The start of the entrepreneurial journey

09:00 - Changing paths

12:42 - Becoming a social media manager

16:00 - Sky Social Media

19:35 - The honeymoon from hell

23:17 - The coma test

30:55 - The importance of culture

36:00 - Top three culture building tips

36:33 - Team culture

41:04 - Having a core mission statement

41:54 - Understanding the 7 words in C.U.L.T.U.R.E.

48:42 - Where to find out more

49:30 - Rapid fire question round

49:45 - What superhero would you be and why?

51:14 - What is one thing that people incorrectly assume about you?

52:05 - What is the most pointless subject taught at schools and what would you replace it with?

53:17 - What is one random act of kindness you either witnessed or done yourself?

54:23 - What unusual or underrated food or drink should more people try out?

55:20 - What is one mistake in your life and what did you learn from it?

57:40 - What does the first 30 minutes of your day look like and when does it start?

58:50 - What do you do or where do you go to get inspired?

59:53 - Who do you idolize above everyone else and why?

01:00:45 - What book do you read or gift the most?

01:02:40 - What silly thing should people do more of?

01:04:03 - If you could change one world problem with one wish, what would it be?

01:05:10 - What makes you happiest?

01:08:56 - Any asks or requests for the audience?
1 hr 13 min

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We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!