Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Beav Brodie is the founder of Tactical Baby Gear, an amazing brand that provides functional products for dads who want something different. Founded in 2013, they have more than 200.000 customers and an 8-figure annual revenue. They really know how to attract customers with their phenomenal and functional products, and are still keeping advertising and content creating in-house. Today we get into the story, the why and how to scale up your startup by bootstrapping. All this and much more, up next.

Bullet points

(00:48) Intro

(04:08) The start as an entrepreneur

(07:11) Launching Tactical Baby Gear in 2013

(11:51) How having products you like changes your mindset

(13:25) &BAM

(15:18) Transitioning from Volusion to Shopify

(16:48) Bootstrapping, building inventory, Facebook ads and scaling

(21:03) Finding the target customer and how to advertise

(23:28) Getting engagement from ads

(25:04) The top traffic channels

(27:05) Advertising on Pinterest

(29:53) Targeting on Pinterest

(33:36) CPM and ROAS: Pinterest vs Facebook

(34:57) Tracking on Pinterest

(36:16) How ecommerce is changing

(37:31) The benefits of keeping advertisement and content creation in-house

(39:51) Where to find out more

(40:43) Rapid fire question round

(41:16) If you ever had to start again, how would you make your money?

(42:10) What is the most common or biggest mistake that you see leaders making?

(43:16) Who is the best leader ever (alive or dead) and why?

(43:30) How do you hire top talent?

(45:07) How do you evaluate a good business deal?

(49:05) What is one of your proudest moments?

(50:48) What is one interesting fact about you that not many people would know?

(51:14) What daily routines do you have (morning or evening) that have helped make you successful?

(56:18) What book (or books) changed your mindset or life?

(59:26) What is the most exciting question you spend your time thinking about?

(01:02:15) What advice would you give your younger self?

(01:04:17) What unusual or underrated food or drink should more people try out?

(01:04:44) What makes you happiest?

(01:05:17) Any asks or requests for the audience?

Dean Graziosi is a multiple New York Times bestselling author, entrepreneur and investor. He’s started or played a major role in over 40 successful companies that have changed lives all around the world. His mission for over 20 years has been to deliver self education to those seeking transformation, fulfillment and success outside the traditional educational path. His most impactful project to date has included being the largest online product launch in history with a program he co-created with Tony Robbins. Dean is now planning to exponentially widen his impact through his Own your future challenge.

Bullet points

(00:35) Intro

(02:45) The start as an entrepreneur

(06:21) Learning from Tony Robbins

(10:10) &BAM

(11:56) Impacting over a million new people with Own your future challenge

(16:00) A success story: Maya’s message and purpose

(22:10) Overcoming impostor syndrome and moving forward

(23:30) Fight for what you want as if you were dying, because you are

(25:55) Rapid fire question round

(26:09) What is the most common or biggest mistake that you see leaders making?

(26:25) How do you identify a good business partner?

(26:31) What is one of your proudest moments?

(26:46) What is one interesting fact about you that not many people would know?

(26:59) What daily routines do you have (morning or evening) that have helped make you successful?

(27:18) - What book (or books) changed your mindset or life?

(27:45) - What is the most exciting question you spend your time thinking about?

(27:55) What advice would you give your younger self?

(28:19) What was your biggest challenge starting in business and how did you overcome it?

(28:33) What unusual or underrated food or drink should more people try out?

(28:56) What makes you happiest?

(29:12) Any asks or requests for the audience?

Ali Mirza is the founder and CEO at Rose Garden Consulting, a 7-figure business that teaches big companies to become bigger by selling better. They focus on your sales team and making them better, and they do that through a strength in behavioral economics, teaching why people make decisions, what makes them tick and how you can leverage that understanding to sell better, even when it comes to high-ticket items. In this episode we will get into selling, and we are going to apply it to the daily lives and the daily routines of us, the listeners, because, in life, so much is a negotiation.

Bullet points

(00:32) - Intro

(02:40) - The start as an entrepreneur

(04:53) - A wake up call: Getting fired

(05:42) - Starting Rose Garden and beginning to scale

(07:27) - The story behind the name of the company

(08:53) - &BAM

(10:57) - The insurance sales pitch

(12:53) - Behavioral economics: What does it mean?

(15:36) - Where to start: Who the ideal client, and two theories

(20:47) - Are there any particular questions you enjoy asking?

(23:51) - How many people do you need to talk to?

(25:10) - How to get the clients to give you their time

(26:30) - A real world example of “why”

(31:35) - How refined do you have to get on the “why”?

(35:07) - Why the people that are the most adaptable are the ones who survive

(40:28) - Who do you work with?

(41:33) - What incentive works the best for incentivizing a sales team?

(42:47) - Where to find out more

(42:57) - Rapid fire question round

(43:45) - If you ever had to start again, how would you make your money?

(44:26) - What is the most common or biggest mistake that you see leaders making?

(45:51) - Who is the best leader ever (alive or dead) and why?

(46:20) - How do you hire top talent?

(47:00) - How do you evaluate a good business deal?

(49:03) - How do you identify a good business partner?

(49:30) - What is one of your proudest moments?

(49:28) - What is one interesting fact about you that not many people would know?

(50:22) - What daily routines do you have (morning or evening) that have helped make you successful?

(51:15) - What book (or books) changed your mindset or life?

(52:52) - What is the most exciting question you spend your time thinking about?

(53:51) - What advice would you give your younger self?

(55:42) - What was your biggest challenge starting in business and how did you overcome it?

(57:44) - What unusual or underrated food or drink should more people try out?

(58:48) - What makes you happiest?

(01:00:09) - Any asks or requests for the audience?

Zack Teperman is the founder of ZTPR, a full-service public relations agency and four-time winner of the Hollywood PR Agency of Choice Award. After being an on-air radio disc jockey, Zack focused his expertise on public relations, helping lead many high-profile PR campaigns. Zack founded ZTPR to bring his expertise to each client he works with, helping them tell their story and get people’s attention. He also has been featured in Forbes and Entrepreneur magazine, and is regularly seen speaking on the topics of public relations and marketing on stages all around the world. Today we will be discussing what is PR, the importance of personal branding and why you should be the visible face of your company. Plus, Zack will give some actionable advice to get your PR side going.

Tyler Merritt is an air mission commander turned serial entrepreneur, co-founder at Nine Line Apparel, an 8-figure apparel company that has been around since 2012 and it's going to make 20 millions dollars in revenue this year. In today's episode we will be talking about transitioning out of the military and becoming an entrepreneur. We will also discuss how Nine Line achieved massive growth manufacturing in the USA, and the marketing strategy they are using for 2021. All this and much more, up next.

Jure Knehtl is an ecommerce entrepreneur, mentor and speaker. He is the founder and CEO of WeScale, an ecommerce agency helping online companies build, scale and optimise their sales and brand. After starting with ecommerce digital marketing in 2014, Jure sold products and services in 127 countries, and has a record of 16,000 products sold in just one day. Today we will be talking about the subtle differences of selling in different countries, and what you should focus on to grow your business abroad. All this and much more, up next.

Ellie Shefi is an attorney, entrepreneur, award-winning author, keynote speaker, implementation strategist and coach. Ellie is a problem-solver and a master implementer who facilitates change and provides her clients with practical tools and strategies that generate results. Ellie helps entrepreneurs bring their business to life; authors to get their book out of their head and into the world; speakers to amplify their message; and women to find their voice and become the architects of their life and legacy.

Eli Crane is a former Navy SEAL and the founder and CEO of Bottle Breacher, one of the fastest growing veteran owned and operated businesses in Arizona. In 2014, Eli Crane and his wife appeared on Shark Tank. Their product: a recycled, authentic decommissioned .50 caliber bottle opener, manufactured in their garage. Having enticed Sharks’ Mark Cuban and Kevin O’Leary to invest, today Bottle Breacher features an ever expanding product line serving customers both domestically and internationally.

Sean Matson is a former Navy SEAL turned entrepreneur. After spending 13 years as a Navy SEAL Officer with multiple deployments in strategic locations, his current mission is to bring disruptive technologies to the market and empower others in our journey. Sean is the co-founder and CEO of both MATBOCK —an 8-figure revenue company in the military space— and Cardo Max —a liquid supplements company that uses clean ingredients.

John Lee Dumas is the founder and host of Entrepreneurs On Fire, an award-winning podcast with over a 100 M listens and over 3000 guests to date. Today JLD tells us about his story, the incredible growth of his podcast and his new book, The Common Path to Uncommon Success.