AI is revolutionising the way we work – automating everything from email creation and data analysis, through to medical diagnostics. But does faster really mean better?  

As businesses chase efficiency, are we measuring productivity in the right way – or just the easiest way? 

The Dean of UNSW’s Business School, Professor Frederik Anseel, says true productivity isn’t about hours worked; it’s about impact. With technology handling more and more of the routine, the real value may lie in creativity, problem-solving, and big ideas. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke. 

The transcript and show notes can be found on our website here. 

Listen to our episode on ‘The Business Of AI’ with Founder and CEO of Ethical AI Advisory, Catriona Wallace here.  

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