This week on the 2 Regular Guys Podcast, we’re joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line.

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Terry: I’m sharing the dad joke telepathically today

Yeah, so if you think of something funny, that was me

Aaron: Let’s dive right into pricing. What do most printers misunderstand about costing their work?

Terry: What’s a common pricing formula or approach you see decorators using that actually puts them at risk?

Aaron: Can you walk us through what a profitable job looks like vs a break-even one?

Aaron: What should decorators consider besides just time and materials when pricing?

Terry: What are the hidden “profit leaks” you see over and over again?

Aaron: I know you typically work with larger shops, but for small shops or solopreneurs heading towards your ideal customer demographic, how can they begin thinking like profitable businesses?

Terry: Have you seen any shifts in how successful shops are adapting pricing strategies in today’s economy, with supply costs, inflation, etc.?

Aaron: What do you say to the shop owner who thinks they’re too busy to stop and figure out all their numbers?

Terry: How can people learn more about what you do and follow you to connect?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.