SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

In this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Blake Adams, Senior Vice President at Bain Capital.

Embedded finance has gained some traction in recent years and it’s expected to continue rising significantly.

Based on estimates, embedded financial services will generate a whopping $51B in revenues in 2026, up from $21B in 2020.

Today, Blake discusses the role that embedded finance is playing across multiple industries and why it’s become such an increasingly massive opportunity for companies.

Highlights include:

- Defining the role that operating partners serve from fund to fund.

- How to engage with the management teams of the companies that you’re invested in.

- What is embedded finance?

- The embedded finance report tech leaders should take a look at.

- Why embedded solutions will double in the next few years.

- Why there is so much venture capital being invested in the embedded software industry.

- The conditions that need to exist before you explore embedded finance opportunities and make them successful.

Learn more about Bain Capital at https://www.baincapital.com/

Read more on Bain Capital's embedded finance report at https://www.bain.com/insights/embedded-finance/

Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

#SMB #Fintech #Innovation #SmallBusiness

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

In this episode, Tomer London, Co-founder and CPO at Gusto speaks with Henrique Dubugras, Founder and Co-CEO at Brex.

Making each dollar count for companies that burn through cash has never been more important.

Brex landed at number two on the CNBC Disruptor 50 list for 2022, serving more than 10,000 corporate customers and freeing up startups to chase big dreams without worrying about wasted spend.

Henrique joins us to share the lessons learned from scaling quickly, creating verticalized solutions for corporate customers, and managing the risk along the way.

Highlights include:

- How Brex's target audience evolved over time

- When it's the right time to start expanding and adding additional products

- How to evaluate attach rates for new products

- When to sunset a feature that isn't working out

- How fintech has changed the SaaS industry

- Current market trends, by the numbers

- Advice for optimizing your budget

- Creating a culture that emphasizes speed of execution

Connect with Henrique Dubugras: https://www.linkedin.com/in/henriquedubugras/

Learn more about Brex at https://www.brex.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/

In this episode, Brian Busch, Head of Marketing at Gusto, speaks with Aram Muradyan, Head of Product at Squire.

There are over 100,000 barbershops across the US. Squire is working with several thousand of them, thanks to its innovative approach to finance-focused software.

Today, Aram shares how his previous career as an attorney is leveraged to scale barbershop operations and maximize profitability with an all-in-one platform.

Highlights include:

Connect with Aram Muradyan: https://www.linkedin.com/in/aram-muradyan-35276919/

Learn more about Squire at https://getsquire.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/

In this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Jim McGinnis, President at AffiniPay.

Jim has been a leader in the financial service industry for quite some time. He was even selected as one of the top 100 most influential people in the accounting industry for three years in a row.

Beneath the surface, Jim's background is as diverse as it is interesting. He's been involved in many industries, from selling beer, to the videogame business, and now tech.

Today, Jim is here to talk about the verticalized software shift happening in the legal industry.

Highlights include:

• His transition from the beer industry to the tech industry
• Lessons from Procter & Gamble
• The legal market's approach to building financial service products
• How AffiniPay stands out from other processing companies in the market
• The shift in the legal industry that's driving companies to invest in technology
• Areas of legal tech that require more innovation
• How to determine what products and features to invest time in
• The biggest challenge in selling software to small businesses today

Connect with Jim McGinnis: https://www.linkedin.com/in/jamespmcginnis/

Learn more about AffiniPay at https://www.affinipay.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions. For more information, go to https://gusto.com/

In this episode, host Brian Busch, Head of Marketing at Gusto, welcomes Alexander Jekowsky, Chief Executive Officer at Cents, an all-in-one laundry business management platform.

When you build something very specific for an outdated or underserved industry in terms of institutional software, you can make a massive impact.

The market can be huge, even if a typical investor might not see it right out of the gate.

Bessemer Venture Partners reports that about two percent of the laundromat industry has adopted a "modern solution," which leaves a lot of opportunity for Cents.

Today, Alexander covers:

• The impact of Cents in the laundromat industry
• The learning curve involved in serving new markets
• Vertical SaaS solutions versus general fintech
• How a centralized SaaS solution streamlines your operations
• What gives Cents a competitive edge over other similar solutions

Connect with Alexander Jekowsky: https://www.linkedin.com/in/ajekowsky/

Learn more about Cents at https://www.trycents.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

Thanks for listening to The SMB Tech Innovators Podcast. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

In the first ever episode of the SMB Tech Innovators Podcast, Brian Busch, Head of Marketing at Gusto, explains the show's basics, including the format, future topics, and overall big picture goal.

This podcast is aimed at the FinTech community, especially anyone building with embedded FinTech tools. It's also for vertical SaaS leaders trying to serve and sell to a very specific audience.

With real-world examples from leaders in their industry, you'll be provided strategies and insight to grow your business and better serve your customers as a result.

Today, Brian covers:

• Why do we need a podcast focused on FinTech for small businesses 
• The main goal of this podcast
• The difference between Gusto and Gusto Embedded

Connect with Brian Busch: https://www.linkedin.com/in/brian-busch-05177918/

Learn more about Gusto at https://gusto.com/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation.

Be sure to leave a review to help get the word out about the show.

We look forward to your feedback on our first episodes.