WSJ's Take On the Week

Snap, Crackle, Drop. What Kellogg's Split Says About the Snack Business.


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This week, we’re turning our attention to breakfast cereals and snacks. Kellogg, the company responsible for cereals like Frosted Flakes and snacks like Pringles, in early October split into two companies: WK Kellogg and Kellanova. WK Kellogg maintained the company’s cereal products, while Kellanova kept snacks. Snacks have been big business for companies, but with changes to eating habits brought on by obesity drugs like Ozempic and Mounjaro, these companies may face some struggles ahead. WK Kellogg and Kellanova are expected to report earnings this week, so we’re speaking with Pamela Kaufman, a Morgan Stanley equity analyst who covers the packaged goods industry, to find out if the separation of the snacks and cereal businesses will prove to be a winning combination and what reduced appetites may mean for investors. Then, we’re queuing up for Disney’s earnings report. Merriment has gotten significantly more expensive with costs for admission to places like Disney’s theme parks rising faster than prices for food and gasoline. What will this week’s earnings from Disney tell us about the cost of having fun? Robbie Whelan, who covers Disney for WSJ, joins us to discuss how Disney’s higher-than-ever amusement park prices and declining television business will affect the company’s bottom line. Lastly, we’re looking at China’s upcoming consumer and producer price index reports to learn how a slowed economy in China impacts investors here in the states.


Further Reading

America Is Binging on Snacks, and Food Companies Are Eating It Up 

The Ozempic Craze Could Put These Companies on a Crash Diet 

Ozempic: How the Diabetes Drug Works and Why It’s Such a Big Deal for Weight Loss 

It’s Getting Too Expensive to Have Fun 

Disney Raises Prices at Its Theme Parks 

Disney Sheds New Light on ESPN’s Financial Challenges 


For more coverage of the markets and your investments, head to WSJ.com.


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