You know what a podcast is. But should YOU actually start one?
In this episode of Snohomish Podcast Playground, Trent tackles the three critical questions every aspiring podcaster needs to answer BEFORE hitting record—questions that will save you time, frustration, and help you build something people actually want to listen to.
The Three Questions That Define Your Podcast:
1. What’s your goal? What do you want to get out of this? Entertainment? Education? Community building? Brand promotion? There’s no wrong answer—but you need to know YOUR answer.
2. What’s the value? Why should anyone care? What will listeners walk away with after each episode? What makes YOUR perspective worth their time?
3. Who’s your audience? Not “everyone.” ONE person. The more specific, the better. Meet your podcast persona.
Key Moments:
· [00:49] – The three questions that will shape your entire podcast
· [02:17] – What’s the impact you want to have? (Spoiler: It’s okay if it’s just for fun)
· [04:28] – Why “talking to everyone” means you’re talking to no one
· [06:33] – The power of the persona: Creating your ideal listener (even if they’re fictional)
· [08:08] – The sawmill test: Why should anyone care about YOUR story?
· [09:10] – How detailed should your persona be? (Income, pets, commute time—yes, really)
· [10:18] – Why focusing on ONE person attracts MORE listeners (not fewer)
· [11:11] – “I want to talk with my buddy” isn’t a podcast strategy
The Reality Check:
Trent breaks down why “we have funny garage conversations” isn’t enough to build an audience—and what you need to add to make those conversations valuable to strangers.
He also tackles the common fear: “But I want to reach MORE than just one person!” The truth? When you try to speak to everyone, you connect with no one. But when you speak directly to one specific person, you’ll be surprised how many others show up.
The Persona Exercise:
By the end of this episode, you’ll understand how to create a detailed listener persona: - What’s their age range? - What’s their income level? - Are they married? Do they have pets? - How long is their commute? - When do they listen to podcasts? - What problems are they trying to solve?
The more detailed you get, the easier everything else becomes—from episode topics to marketing to monetization.
Trent’s Promise:
No fluff. No gatekeeping. Just the honest questions you need to answer to build a podcast that matters—whether that’s to 10 people or 10,000.
Coming up next: The “not fun stuff” that will make your life SO much easier down the road. (Trust us, you’ll want to hear this before you launch.)
Ready to define your playground? 🎙️