You know what a podcast is. But should YOU actually start one?

In this episode of Snohomish Podcast Playground, Trent tackles the three critical questions every aspiring podcaster needs to answer BEFORE hitting record—questions that will save you time, frustration, and help you build something people actually want to listen to.

The Three Questions That Define Your Podcast:

1. What’s your goal? What do you want to get out of this? Entertainment? Education? Community building? Brand promotion? There’s no wrong answer—but you need to know YOUR answer.

2. What’s the value? Why should anyone care? What will listeners walk away with after each episode? What makes YOUR perspective worth their time?

3. Who’s your audience? Not “everyone.” ONE person. The more specific, the better. Meet your podcast persona.

Key Moments:

·         [00:49] – The three questions that will shape your entire podcast

·         [02:17] – What’s the impact you want to have? (Spoiler: It’s okay if it’s just for fun)

·         [04:28] – Why “talking to everyone” means you’re talking to no one

·         [06:33] – The power of the persona: Creating your ideal listener (even if they’re fictional)

·         [08:08] – The sawmill test: Why should anyone care about YOUR story?

·         [09:10] – How detailed should your persona be? (Income, pets, commute time—yes, really)

·         [10:18] – Why focusing on ONE person attracts MORE listeners (not fewer)

·         [11:11] – “I want to talk with my buddy” isn’t a podcast strategy

The Reality Check:

Trent breaks down why “we have funny garage conversations” isn’t enough to build an audience—and what you need to add to make those conversations valuable to strangers.

He also tackles the common fear: “But I want to reach MORE than just one person!” The truth? When you try to speak to everyone, you connect with no one. But when you speak directly to one specific person, you’ll be surprised how many others show up.

The Persona Exercise:

By the end of this episode, you’ll understand how to create a detailed listener persona: - What’s their age range? - What’s their income level? - Are they married? Do they have pets? - How long is their commute? - When do they listen to podcasts? - What problems are they trying to solve?

The more detailed you get, the easier everything else becomes—from episode topics to marketing to monetization.

Trent’s Promise:

No fluff. No gatekeeping. Just the honest questions you need to answer to build a podcast that matters—whether that’s to 10 people or 10,000.

Coming up next: The “not fun stuff” that will make your life SO much easier down the road. (Trust us, you’ll want to hear this before you launch.)

Ready to define your playground? 🎙️

What happens when a local historian decides to try something completely different? You get a spine-chilling true crime story from 1874 Snohomish—complete with dramatic narration, sound effects, and a murder that shocked the territory.

In this special episode, Trent sits down with Taylor Russell of Snohomish Walks to discuss the making of her first-ever true crime podcast episode. Then, you'll hear the full dramatic production of "The Seybert Tragedy"—a story of violence, survival, and justice in pioneer Washington that Taylor unearthed during years of cemetery research.

Behind-the-Scenes Highlights:

• [00:38] Why Taylor finally said "yes" to trying podcast format after years of hints from Trent
• [02:38] The perfect storm: Fall spookiness + finished research + curiosity = podcast experiment
• [04:37] From cemetery research to 300+ life stories: How Taylor's book Lost and Forgotten became a goldmine of podcast material
• [08:13] The creative process: Adapting 1980s "penny dreadful" style pamphlets into modern true crime format
• [10:35] Recording revelations: Why standing (not sitting) made all the difference for dramatic delivery
• [12:36] Post-production magic: Adding 20+ sound effects and finding the right pacing for maximum spookiness

Then, the main event at [17:23]: The complete true crime episode—The Seybert Tragedy

The Story: February 23, 1874. A blood-soaked cabin on the Snohomish River. A 16-year-old boy with an axe. A father with a dark reputation. What sounds like a simple murder case becomes a gripping exploration of domestic violence, mental health, and frontier justice.

Taylor's take: "What makes a really good crime drama is that it has a good balance of elements... It makes your heart and soul decide where you stand on this issue."

This isn't your typical true crime podcast—it's hyper-local history told with national-level production quality. It's proof that the most compelling stories aren't always happening somewhere else. Sometimes they're buried right in your own backyard.

Perfect for: True crime fans, local history buffs, aspiring podcasters curious about dramatic storytelling, and anyone who wants to hear what's possible when you step outside your comfort zone.

Content warning: This episode contains descriptions of domestic violence, child abuse, and murder.

Ready to experience Snohomish history like never before? 🎙️🔪

Story from: Taylor Russell
Produced and Edited by: Trent DeVerter
Intro Music: https://pixabay.com/music/upbeat-have-fun-382760/ 

Ever wonder how podcasts actually started? Spoiler alert: it wasn’t in 2004!

Join Trent on a time-traveling journey through over 40 years of podcasting history that will completely change how you think about this medium. Discover the surprising 1980s origins of “audio blogging” when Radio Computing Services was already delivering digital content to radio stations—two decades before anyone said the word “podcast.”

In this episode, you’ll learn: - Why “podcast” has “iPod” in the name (even though you never needed one to listen!) - The game-changing moment in 2003 when Dave Weiner and Christopher Lydon created the first audio RSS feed - How Adam Curry and Dave Weiner launched iPodder—the very first podcast hosting platform - The 2014 breakthrough that changed everything: Serial hits 5 million downloads and doubles podcast listenership in just 5 years - Why the 2020 pandemic became podcasting’s rocket fuel moment - The jaw-dropping stat: Americans now listen to 773 million hours of podcasts EVERY WEEK

Here’s the best news: If you’ve ever thought you’re “too late” to start a podcast, this episode will prove you wrong. With over 55% of Americans 12+ listening to podcasts monthly, 2024 is officially the year podcasts hit mainstream—which means we’re just getting started.

From audio blogging to video podcasting and beyond, this is the origin story every podcaster (and podcast fan) needs to hear. Welcome to the playground! 🎙️

Produced & Edited by: Olivia Blomberg
Music: https://pixabay.com/music/upbeat-have-fun-382760/ 

“We should totally do a podcast!” Sound familiar? We’ve all had that conversation—but how many of those ideas actually become real shows?

In this no-BS episode, Trent climbs the ladder on the podcast playground to answer the questions every aspiring podcaster needs to hear: What actually counts as a podcast? What format is right for you? And most importantly—should YOU really start one?

Key Moments: 

• [00:42] The 5 podcast formats explained: Interview, Monologue, Co-hosted, Narrative Fiction, and Repurposed Content (plus why most successful shows blend multiple formats) 
• [04:14] The honest truth about TIME vs. MONEY: Podcasting will cost you one or the other—here’s how to decide 
• [04:42] Why your “hilarious” conversation with friends might not translate to a successful podcast (and how to know if your idea has legs)
•  [08:31] The Playground Invitation: Want to test your podcast idea? Trent will help you develop it, record a pilot episode, and get real feedback—right here on this show 
• [10:18] Trent’s best advice: Just hit record and play

The bottom line? Podcasting isn’t a “snap your fingers and it’s done” situation. Even with AI tools and automation, you still need to invest real time or real money. BUT—if you’re curious, if you have something to say, if you want to test the waters before diving in fully… that’s exactly what this playground is for.

The real timeline revealed: From first conversation to published episode takes about 3 months minimum—here’s everything that happens in between (cover art, audience targeting, structure, editing, music, and more).

Trent’s mantra: Just hit record. Capture that idea on your phone. Share it with friends. See what happens. Because podcasts are meant to be accessible—your chance to broadcast your message without needing a radio station or TV network.

Perfect for: Anyone who’s ever thought about starting a podcast, current podcasters questioning their format, or people who want to understand what goes into creating a successful show.

Ready to play? Let’s go! 🎙️

Produced & Edited by: Olivia Blomberg
Music: https://pixabay.com/music/upbeat-have-fun-382760/ 

Step onto the playground with Trent as he kicks off the Snohomish Podcast Playground!  Whether you’re a curious listener or an aspiring podcaster, this is your invitation to play, explore, and grow in the world of Snohomish podcasts. 

Music: https://pixabay.com/music/upbeat-have-fun-382760/