So Crisp with Jay Crisp Crow

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold.
Jay Crisp Crow writes premium, blow your hair back website and email copy for brands and businesses and teaches women in business how to do exactly the same thing, now she’salso in your ears with her delicious brew of organically, sustainably, ethically, and biodynamically grown copy tips and advice. Pop on the kettle and don’t be latte, it’s time for Cuppa Copy.
And we’re starting with the humble CTA - Call To Action.
Go on, listen now.
(And that’s a CTA!)
Grab the shownotes here.
Want a CTA Cuppa Copy review? You bring the chai latte, I’ll pick on your funky buttons (and other bits o’ copy). Book it here.

Martha Barnard-Rae wrote her thesis on high achieving female students and their relationship to femininity from a poststructural perspective. As she says, “the poststructural bit is important because what a poststructuralist does is interrogate: why do I think this? Who benefits from my thinking this? What stories have I been told that make me think this? And whose stories have been left out?”
In this episode, Martha talks us through the very top layer of unpacking what we believe about ourselves, our femininity, how that’s different from feminism, how to cope with the realisations that come with all of that, and where to start.
Dip your toe in some femininity and feminist beliefs from this perspective and apply them to how you view yourself as a businesswoman.
I promise, it’ll even be fun.
The shownotes for this episode can be found here.
This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

A large percentage of the thousands of women I’ve worked with started their businesses because they were brilliantly, shinily, jaw-droppingly committed to filling a particulargap they saw in a market.
In layman’s terms, they wanted to help someone.
It doesn’t matter if they sell a product or offer a service, whether they have a company structure with a hefty team or they’re solo operators, the women I work with - they’re driven bythe desire to serve.
What can happen when you’re led into the business shiny spotlight by a sincere dedication to a big picture outcome - you can be completely sideswiped by the every day, constantly cropping up issues of running your business. On the daily, in the evenings, when things go wrong, heck, even when things are wonderful. There’s no sugar coating it.
Business is hard work.
Add to the practicalities of running your business and, I’ve said it before, business ownership is one of the biggest personal growth adventures you can sign up for.
Bundle that all up together and what do you have the recipe for? Success, yes, hopefully. But sometimes also the downside - burnout.
Getting so Crisp with me today is Amanda Freeman who has the coolest label on the planet - Energy Alchemist and we’re going to talk about energy, burnout, expectations, conditioning, and women in business.
Trigger warning: This episode contains a brief mention of suicidal thoughts. Please keep away from little ears or, your own, if you don't think this content is suitable for your own mental health.
Shownotes for this episode can be found here.
This episode is brought to you by the 4 week blogging course taking you from content writer to conversion copy blogger - the Crisp Copy Blogathon. Go check it out here.

Here’s the truth: we’re in business because we have a product or service that leads. We probably know more about that particular thing than 90% of the rest of the regular population, and 100% of our ideal clients or customers.
We. Are. Professional.
In our ideal clients and customers eyes, we are the experts.
We’re the bomb diggity.
So, when we get too worried that our brand sounds a little too much like a human voice, we backtrack and become an echo of someone else’s brand.
Which isn’t memorable.Which isn’t enticing.Which doesn’t convert.
And this was the brilliant conversation that started when Cat Paz invited me to come on her radio show to talk about About pages. Cat is from Kalahari Business Advisors and as an accountant and literacy educator, she’s probably held to one of the highest standards for this label.
“Professional."
Get the shownotes for this episode and find Cat here.

When I invited Louise O'Reilly to teach a class on culturally inclusive writing to my copywriting crew, I knew what a talent she was. We’d originally met through a businesswomen's online group for women in WA and once had a fiery Messenger debate about labels, back in 2015. Since then, Louise has continued to question labels, perspectives, tone, and narrative, through her work on human rights and the United Nations Declaration on the Rights of Indigenous Peoples, on radio, and through her consultancy.She’s a natural-born writer and speaker with a specific flair for moving a reader from curious to powered with knowledge and fired up to do something with it.Louise is a Warrwa-Noongar Aboriginal woman based in Boorloo (Perth, Western Australia). Through her experiences with identity and self-discovery, she realised society wasn't always accepting of her, her community or her culture.In this episode, Louise is with us to have a bit of a chat about culturally inclusive language, especially in the words we write.Specific appreciation to Louise who helped me with the Acknowledgement of Country in this episode, meaning for the first time it's spoken, not just living in words on my website.

When I invited Louise O'Reilly to teach a class on culturally inclusive writing to my copywriting crew, I knew what a talent she was. We'd originally met through a businesswomen's online group for women in WA and once had a fiery Messenger debate about labels, back in 2015. Since then, Louise has continued to question labels, perspectives, tone, and narrative, through her work on human rights and the United Nations Declaration on the Rights of Indigenous Peoples, on radio, and through her consultancy.

She's a natural-born writer and speaker with a specific flair for moving a reader from curious to powered with knowledge and fired up to do something with it.

Louise is a Warrwa-Noongar Aboriginal woman based in Boorloo (Perth, Western Australia). Through her experiences with identity and self-discovery, she realised society wasn't always accepting of her, her community or her culture.

In this episode, Louise is with us to have a bit of a chat about culturally inclusive language, especially in the words we write.

Specific appreciation to Louise who helped me with the Acknowledgement of Country in this episode, meaning for the first time it's spoken, not just living in words on my website.

You might have taken a test. You might have been labelled. Or you just might know - there’s no denying it. You find yourself spending way too much time in the loo at events just escaping, the concept of business networking has you breaking out in goosebumps, and after any kind of event you might find yourself needing to come home to your cave and not speak to anyone for a wee while.Yes, we’re talking about introversion.And fascinatingly, today we have Janice Chaka - an expert on introverts in a business setting. In fact, she's a career and business coach specifically for introverts. More thrillingly, Janice petitioned against the Cambridge dictionary to change their language around the word!

I first spotted Nicky Thomas owning the stage at my very first Secrets in the Garden event, in the first year of my business.Which, by the way feels like a thousand years ago.If you’ve ever been to Secrets in the Garden you know how busy it all is - multiple stages, people everywhere, everyone vying for your attention - it’s kind of like being online. But Nicky Thomas, she drew eyes. She captured attention. And the way she spoke about her thing, it made me not only stop wandering about and sit down and take notice, but it also made me feel a little fire in my belly. Because if she could speak that authoritatively and excitedly about something, I felt like it was something I needed to know about.When I got to know Nicky, that all made sense. She is, and quite literally has been, a warrior. With a background in the actual trenches - a lone woman cub in the pack that’s otherwise known as the Military, she has soooome stories.But don’t you dare pigeonhole her, because, as I came to find out, while she was kicking goals in the Army she was also dancing as a cowgirl in the local bar.In this episode, she’s joining us on So Crisp to talk about the duality women should and can allow themselves when combining their career with the creativity their souls desire. And we get a bit sidetracked.Tune in to find out.
This episode was brought to you by the new Crisp Copy course – Unfail Your Email. Find out about it here.

I first spotted Nicky Thomas owning the stage at my very first Secrets in the Garden event, in the first year of my business.

Which, by the way feels like a thousand years ago.

If you've ever been to Secrets in the Garden you know how busy it all is - multiple stages, people everywhere, everyone vying for your attention - it's kind of like being online. But Nicky Thomas, she drew eyes. She captured attention. And the way she spoke about her thing, it made me not only stop wandering about and sit down and take notice, but it also made me feel a little fire in my belly. Because if she could speak that authoritatively and excitedly about something, I felt like it was something I needed to know about.

When I got to know Nicky, that all made sense. She is, and quite literally has been, a warrior. With a background in the actual trenches - a lone woman cub in the pack that's otherwise known as the Military, she has soooome stories.

But don't you dare pigeonhole her, because, as I came to find out, while she was kicking goals in the Army she was also dancing as a cowgirl in the local bar.

In this episode, she's joining us on So Crisp to talk about the duality women should and can allow themselves when combining their career with the creativity their souls desire. And we get a bit sidetracked.

Tune in to find out.

This episode was brought to you by the new Crisp Copy course - Unfail Your Email. Find out about it here.

Once, when I was silly and charged $60 an hour to write copy and was poor, I stood in front of a room full of women and told them if they had to put money behind their advertising on FB their content wasn’t engaging enough.Because I was an ignorant, arrogant twat.I am hereby officially apologising to anyone who was negatively impacted by my stupidity.
Funny story about today's guest. A couple of years ago my business strategist asked who I'd work with on FB Ads if I could have anyone. I said Bianca McKenzie. She said "well, you'd better work harder then because right now you can't afford her."
So, I did that.
And, like a lot of fabulous but high-priced service providers, she actually ended up being more cost-effective than any other FB advertising tactic I’d tried to keep costs down. Better ROI. Better feels. The lot.
So, I’ve invited Bianca on to talk about Facebook Fibbery, myths that need blasting out of the water, and perhaps a little bit of launch cleverness too.