So Crisp with Jay Crisp Crow

I was going to talk to you in this episode about websites, how cool they are but how you don’t really need one just to start, especially as a freshly minted copywriter, but a face full of cold has lead me by the sniffles to a new topic.
Like a snotty segue.
Boundaries. And buffers.
Now, many of you know I run my fabulously life-changing business on 20 hours a week. That’s 20 hours total. To get done all my client work, meet with my 1:1 copy mentoring clients, build new things like all the courses that currently live in my head, do my own admin, talk to my team, and promote myself.
How do I do that?
Boundaries made of titanium. And a touch of sparkle. Diamond encrusted.
Erk, probably shouldn’t mention crusted.
Let me tell you about the Crisp Crow version of boundaries and buffers and how I blend it all to make it work. And how it’s saved my bacon a thousand times over.
Ironically, this episode is brought to you by the boundary setting boss - Anita Kaiser. Anita has a program called Better Boundaries for Empaths and HSP Entrepreneurs. It’s a 2 month exploration through why you, as an empath (hey, relatable!) or highly sensitive entrepreneur feels constantly overwhelmed and exhausted by other people’s emotions. Because you can love your business and still feel that way, which is why you need this work. If you’d like to work with Anita to create strong yet loving boundaries so you can feel energised and confident to grow your business consistently, skip along right now to her website right here.
(Also, stick around to the end of the episode where I test out my new poddy mic with a fluey-fuelled rendition of 'Hello' - or something like it. Because how else do you test your new mic?!)
Shownotes for this episode live here.

Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and taking up space at the Artful Business Conference. She beamed her billion megawatt smile at me, looked me dead in the eye, and with a twinkle asked, “have you thought about hosting a podcast? You have such a voice for it”
And this was my introduction to life with Neha as a fast friend, confidante, business referral partner, and cackle buddy - she’s always straight down the line, says what she means and stands strongly behind it, and is so inherently charming, it can put you a little off balance.
Neha sees women.
As in, truly sees them.
So it’s not so much of a surprise to find out what she does. And what her big mission is. Unmuted.
Take a listen.
This episode is brought to you by the Crisp Copy Class, the self-guided course option. It's a comprehensive copywriting course for women ready to write bank-making copy on a bootstrapping-friendly budget.
Over 30 hours of recordings, oodles of downloadable worksheets, tutorials, and structural guides, everything from About pages to Sales pages and all the copy in between, all with lifetime access.
Whet your whistle here.
Shownotes for this podcast episode are here.

Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and taking up space at the Artful Business Conference. She beamed her billion megawatt smile at me, looked me dead in the eye, and with a twinkle asked, "have you thought about hosting a podcast? You have such a voice for it"

And this was my introduction to life with Neha as a fast friend, confidante, business referral partner, and cackle buddy - she's always straight down the line, says what she means and stands strongly behind it, and is so inherently charming, it can put you a little off balance.

Neha sees women.

As in, truly sees them.

So it's not so much of a surprise to find out what she does. And what her big mission is. Unmuted.

Take a listen.

This episode is brought to you by the Crisp Copy Class, the self-guided course option. It's a comprehensive copywriting course for women ready to write bank-making copy on a bootstrapping-friendly budget.

Over 30 hours of recordings, oodles of downloadable worksheets, tutorials, and structural guides, everything from About pages to Sales pages and all the copy in between, all with lifetime access.

Whet your whistle here.

Shownotes for this podcast episode are here.

Some of you have heard me say this before.
Copywriting is part creative, and part science.
And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true.
When we are under pressure, it’s much easier to recall something than it is to create something new.
Writing our own copy puts us under tremendous pressure.
So, what do we do? We recall things. Things we've been saying forever, things we hear, the language other people use in our industry, in our community, and online.
But what if some of those words don't mean what we think they do to our ideal clients? Or what if they aren't our words to use?
So, here is the Crisp Copy guide of words to think about scrapping during your edit.
Got a great idea or suggestion? Let me know here.
This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook.
For less than a pub lunch, this workbook will take you through– Building a Word Bank– Writing Brand + Benefit Statements so you can compel folk to read more of your website– and a series of helpful ideal client questions – the ones actually relevant to helping you write your copyUse the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.
Shownotes for this episode live here.

Straight down the line but tempered with one of the bleeding sunniest dispositions and can-do vibe I’ve ever been bear hugged with, Tori Kopke says she’s a “Texan transplant” and has found herself in rural WA, running a farm with her husband, and helping particularly rural businesses with her fresh and experienced advice.
Tori is one of my favourite kinds of business owners - she’s multilayered, complex, and interesting. And she has opinions!
Her Facebook post on not quite knowing what to call oneself when you run a farm with your farming husband is both hilarious and poignant. And, dear listener, you know - I love a woman who has something to say.
And she has something to say about this one. little. all-pervasive. damaging. scrap-it-now-dear-listener. word...
“Just.”
If you’re a “just”er or use words like “my little/side/hobby business”, this episode is for you.
Please note: Tori connected with me over some pretty rural internet, so please excuse the sometimes wobbly sound quality in this episode, it'll be worth it.
This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

Last week we talked about copywriting as legacy.
Ohhhh just legacy, right Jay? No pressure.
Look, I get writing your own copy (and this goes for people trying to DIY and copywriters and marketing pros who are writing for themselves) feels like peine forte et dure (I had to Google how to pronounce that, so my apologies to any fluent or native French speakers listening in) - it’s the French torture where heavy stones are placed on your chest until you submit or suffocate.
Which is the perfect description of what it can feel like to write your own stuff.
So, how can we make this easier?
I have a 4 step process to run away from torturing yourself and start writing some good old copy.
Take a listen.
This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through– Building a Word Bank– Writing Brand + Benefit Statements so you can compel folk to read more of your website– and a series of helpful ideal client questions – the ones actually relevant to helping you write your copyUse the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.
Shownotes for this episode live here.

Last week we talked about copywriting as legacy.

Ohhhh just legacy, right Jay? No pressure.

Look, I get writing your own copy (and this goes for people trying to DIY and copywriters and marketing pros who are writing for themselves) feels like peine forte et dure (I had to Google how to pronounce that, so my apologies to any fluent or native French speakers listening in) - it's the French torture where heavy stones are placed on your chest until you submit or suffocate.

Which is the perfect description of what it can feel like to write your own stuff.

So, how can we make this easier?

I have a 4 step process to run away from torturing yourself and start writing some good old copy.

Take a listen.

This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through

- Building a Word Bank

- Writing Brand + Benefit Statements so you can compel folk to read more of your website

- and a series of helpful ideal client questions - the ones actually relevant to helping you write your copy

Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

Shownotes for this episode live here.

Think your belief systems about food, your weight, and your body have zip to do with how you run your business?
Think again.
Not sure if you have internalised weight bias?
Take a listen.
Just want to hear two women talk about food, fat, power words, and being part of the anti-diet brigade?
This is for you.
Nina Mills is getting So Crisp to unpack the power we give words we talk about, and talk to ourselves about, when it comes to food and teaches us a little about diet culture and what role it plays in how women show up in business.
Please note: In this episode, I refer to disabled people using people first language. That's purposeful, because I'm disability proud. Nina uses the term "differently abled" which isn't as widely accepted to some the disability community. My apologies for anyone this offends as we all strive to learn and do better.
This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold.
Jay Crisp Crow writes premium, blow your hair back website and email copy for brands and businesses and teaches women in business how to do exactly the same thing, now she’s also in your ears with her delicious brew of organically, sustainably, ethically, and biodynamically grown copy tips and advice. Pop on the kettle and don’t be latte, it’s time for Cuppa Copy.
This week, we’re rethinking what our copy is actually for (besides creating relationships and selling things) and we’re using it to take. up. space.
Want a Cuppa Copy review? You bring the chai latte, I’ll encourage you to take up the whole lane AND eat the patriarchy. Book it here.
Shownotes for this episode are here.

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It's delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold.

Jay Crisp Crow writes premium, blow your hair back website and email copy for brands and businesses and teaches women in business how to do exactly the same thing, now she's also in your ears with her delicious brew of organically, sustainably, ethically, and biodynamically grown copy tips and advice. Pop on the kettle and don't be latte, it's time for Cuppa Copy.

This week, we're rethinking what our copy is actually for (besides creating relationships and selling things) and we're using it to take. up. space.

Want a Cuppa Copy review? You bring the chai latte, I'll encourage you to take up the whole lane AND eat the patriarchy. Book it here.

Shownotes for this episode are here.