So Crisp with Jay Crisp Crow

Sam Winch is the course creator with a name that sounds like a lunchtime food. 

She's here to show you how to turn your content and knowledge into an engaging, user friendly, online course that your audience laps up.

Find her here

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Shownotes for this episode are here

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This episode is brought to you by the Crisp Copy Class, *my* signature course offering. It's the only copywriting course specifically designed for women who don't - yet - think they're writers.

If you want to write bank-making copy for your own brand… for less than outsourcing a *single page* of copy, the ONLY live round for 2022 is kicking off in April. 
Get your desk here

Amber Denis is the wheeliegood human behind new business, wheeliegoodperth. wheeliegoodperth helps wheeliegood people with accessibility and inclusion advice so they can provide spaces and experiences so other wheelchair users and disabled people can live, have fun, be as independent as possible, and be included.
 
Find her here

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Shownotes for this episode are here

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In this episode, Amber mentions her copy mentoring work with me. If that's something you'd like to find out about, here's the basics:

Crisp Copy Mentoring is for women in business who want to learn to write to sell all their stuff (or do that for their clients).

It's fundamentally:

YOU 
+ ME 
+ YOUR BRAND+ 3 MONTHS

You get to rent my copywriting and branding brain and get me on your team as your on-call copywriting mentor. Together, we’ll take your business from “meh” to “tears-of-joy marvellous” in 12 (funner-than-you’d-think) sessions.

Part mentorship. Part pit crew. All open-book.

For all women in business.

VAs, copywriters, and marketing pros also welcome. (Yes ma’am, I’m happy to teach you everything I know so you can Crisp it like Jay.)

Find out more (or apply) here

Gabi Angelina is a conversion copywriter for women-owned brands who has taken her fancy M.Ed and lots of iced coffee (while layered in head-to-toe linen) to align a brand's messaging, giving brands a voice to serve with heart and purpose.

Find her here

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Shownotes for this episode are here

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In this episode, Gabi mentions quite a few times her 1:1 copy mentoring work with me. If that's something you'd like to find out about, here's the basics:

Crisp Copy Mentoring is for women in business who want to learn to write to sell all their stuff (or do that for their clients).

It's fundamentally:

YOU 
+ ME 
+ YOUR BRAND+ 3 MONTHS

You get to rent my copywriting and branding brain and get me on your team as your on-call copywriting mentor. Together, we’ll take your business from “meh” to “tears-of-joy marvellous” in 12 (funner-than-you’d-think) sessions.

Part mentorship. Part pit crew. All open-book.

For all women in business.

VAs, copywriters, and marketing pros also welcome. (Yes ma’am, I’m happy to teach you everything I know so you can Crisp it like Jay.) 

Find out more (or apply) here

Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches. Her curiosity has lead her on an interesting life journey from academic achiever to corporate leader, mum extraordinaire and now business owner. Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a genuine way. She gives them the confidence they need to become more visible, seen as the expert that they are and inspired to take their business to the next level. When she’s not talking about content and client journeys, you will find Mel cheering on her clients from the sidelines. Her other favourite hangouts are the kitchen and gym. Luckily her love of dead-lifting counteracts the amount of baking she consumes. Kind of.

Find her here

and find out about The Content Effect, Mel's Membership here.

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If you’re capturing a bunk of email addresses then doing diddly-squat with them, it’s time to up your gameThis mini course will help you find that sweet spot between sending people nothing (yawn) and sending a pushy sales campaign (yuck).

I’m Jay Crisp Crow and my emails are flipping amazing. Not just for my readers, coz that’s a bit braggy, right? But they’re extraordinarily impactful for my business. 

In fact, I sell out most of my courses simply by having an engaged email list.

This is where you start.

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$10 an email.20 minutes a pop.And step-by-step instructions, copy advice, templates, structure guidance, and even fill-in-the-blank copywriting prompts to get your Nurture/Welcome or Sales/Launch (or both) emails written – fast!$50 (or less!)

Get the pre-written emails here!

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Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

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This episode is brought to you by one of my favourites, Fiona Fell.
Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.
More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.
One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.
Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guarantee
And why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.
Visit getwphelp.com to find out more!

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I will probably kiss * you if you leave So Crisp a rating and review, especially if it's the 5-star kind. * Kisses are virtually sent and only with your consent. 

Buy a ticket to the Great Spectacular gala here!

The Crisp Takeaways* Yum *

If not you, who? And if not now, when? 

Half of the women doing incredible things are only doing it because they decided they’d have a crack. And I didn’t have anyone around me who told me this was a really stupid idea. 

Don’t take the first answer as a brick wall, take it as a boogie board.

And buy a ticket!

Jeremy Clarkson.

If you’ve got fast-car-lovin’ humans in your house, you might recognise his name.

Top Gear saw his entry into this house, along with a new husband who brought with him two extra televisions into our abode that only had one – and that was hidden away behind a cabinet and only brought out for special occasions (thanks, Steiner early education schooling!)

And then we booted him out (Jeremy, not my husband), some years later, deciding he was an angry old white man who couldn’t manage non-violent dialogue when his on-set food went cold.

People that throw hands don’t usually get a second chance in this family.But then Clarkson’s Farm came along.

My daughter (turned 18 this week) experienced her very first crush when she spotted Paul West on River Cottage. She was about 12 at the time and she spent days daydreaming about marrying Paul and raising organic pigs and dreamily talking about the way he laughs. Hilarious, if you know her now, although her current love does resemble Paul a bit… And so started a family-wide obsession with farming shows enjoyed by all members of the Crisp Crow nest from smallest to wrinkliest.

2021 Jeremy got a second look-in. Via his farming show.

What’s this all got to do with copywriting and/or brand building?

Well, the entire time I was watching Clarkson’s Farm I was mulling over that meme that offers up the concept you can pretty much do anything if you pretend you’re a mediocre middle-aged white man.

And…

if Jeremy Clarkson can run a farm, my smart women can certainly write copy that makes them money.

For starters, you are probably already better at writing things than old Jem is at raising sheep, right?

So you’ve a headstart.

Not only that, we can utilise what Jeremy did to subsidise his massive lack of knowledge and apply it to our own messaging and way of doing things.

Have a listen to 5 things I think we can steal from Clarkson's Farm to help with our own copywriting, messaging, and branding. 

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Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

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This episode is brought to you by one of my favourites, Fiona Fell.
Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.
More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.
One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.
Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guarantee
And why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.
Visit getwphelp.com to find out more!

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I will probably kiss * you if you leave So Crisp a rating and review, especially if it's the 5-star kind. * Kisses are virtually sent and only with your consent. 

These three powerhouses responded to a callout I made live on social media, so just because they all have something in common - they were working writers before becoming novelists - it doesn’t mean that’s the pathway all future writers listening to this episode need to take.

But I trust you’ve found some nuggets of gold to get you motivated - if you need motivation - or if you’re just a nosy posy, like I am, you’ve enjoyed hearing some behind the scenes processes and thoughts from Monique, Laura, and Tori. Please look them up through the links here or in the website shownotes.

If you’d like to be part of this new format for So Crisp, as these episodes sprinkle through our normal live interview chats, hit me up over email or find me on Facebook @crispcopy or Instagram @crispcopy

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Monique Mulligan is an author, interviewer, and founder of the Stories on Stage program in Perth. A former journalist, news editor and publisher, she combines part-time work at an arts centre with freelance editing and novel writing. Monique’s debut contemporary fiction novel Wherever You Go was published by Pilyara Press in 2020 and her third picture book, Alexandra Rose and her Icy-Cold Toes was released in May. As well as two other picture books, Monique has had a number of short romances published in anthologies. When she’s not working you will usually find Monique a) writing b) reading c) cooking and d) taking photos for her cat’s Instagram page. When she’s socialising, she’s usually behind a camera or in a corner hanging out with other introverts and making mental notes for stories.

Find Monique Mulligan's website here: www.moniquemulligan.com
And via Facebook, Instagram, and Twitter

Monique's latest novel is called Wherever You Go: “A deeply affecting, beautifully written story, sensitively told, that tugs at the heartstrings. Readers will love the evocative descriptions of food peppered throughout.” – Vanessa Carnevale

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Laura Greaves is a multi-award-winning author, journalist and proud ‘crazy dog lady.’ She has spent more than 20 years writing for magazines, newspapers and websites in Australia and around the world. She is the author of the collections Extraordinary Old Dogs, Miracle Mutts, The Rescuers, Dogs with Jobs, and Incredible Dogs Journeys, the children’s book Amazing Dogs with Amazing Jobs, and three romantic comedy novels, Be My Baby, The Ex-Factor and Two Weeks ‘Til Christmas. Laura lives in the NSW Blue Mountains with her family and three ridiculous dogs.

Find Laura Greaves' website here: www.lauragreaves.com 
And via Facebook and Instagram

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Tori Haschka is a Sydney based author, food writer and mum of two. Her articles have featured in Grazia, The Times, the Guardian, Mammamia and the Sydney Morning Herald and her blog eatori.com was ranked by Saveur as one of the five best food and travel blogs in the world. Grace Under Pressure is her first novel.

‘What a funny, real and insightful depiction of motherhood, friendship and the struggle (which, demonstrably, is REAL). I hungrily devoured the pages of this deftly written book. An ode to the power of women.’ Sally Hepworth, author of The Good Sister

Find Tori on Instagram and read the fabulous reviews of her book (and snaffle a copy for yourself) here.

***********

Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

***********

This episode is brought to you by one of my favourites, Fiona Fell.
Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.
More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.
One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.
Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guarantee
And why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.
Visit getwphelp.com to find out more!

***********
I will probably kiss * you if you leave So Crisp a rating and review, especially if it's the 5-star kind. * Kisses are virtually sent and only with your consent. 

Shownotes for this episode are here.

Rachel Kurzyp is a marketing coach, copywriter, international speaker and teacher. She has helped over 3,000 people become respected leaders and creators in their communities. Rachel's mission is to support multi-passionate womxn to build sustainable and unstoppable businesses so they can gain financial freedom and continue making a positive contribution to the world.

Find out more about her here.

*****

Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

*****

This episode is brought to you by one of my favourites, Fiona Fell.
Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.
More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.
One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.
Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guarantee
And why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.
Visit getwphelp.com to find out more!

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"Fat girls shouldn't be front-of-house".

My boss said that. And then replaced me with a not fat girl. Just a couple of months before I was due to take long-service leave.

I didn't do anything about the non-dismissal-for-fat-girl-reasons besides:

carry those words around with me for the next 8 years.

Today's the day I'm letting them out.

But first, I'm showing you how I used them as a tool to step away from the stories in my own head and make my brand so quintessentially Jay, it's practically uncopy-able.

(Though a few have tried.)

Oh, you also have the right to earn 4 x as much as that guy. Middle finger to him.