So Crisp with Jay Crisp Crow

People pleasing. It’s so 2015. Aren’t we bloody over it?
Lucy-Anne Lewis thinks we should be.
She’s a confidence coach and, apart from appreciating the two Cs in her title (I love myself some C alliteration), I like her take on confidence.
See, I think a lot of people think confidence is either inherited - or you’re born with it. Or it's really bravado.
But, brave doesn’t equal fearless.And confident doesn’t equal right up yourself.
And because I’ve had so many clients and community members tell me they love me and choose me because I am bold, funny, and confident (none of which I ever feel at the same time on the same day or sometimes even at all) I thought I’d invite an expert to unpack this word and get her expert take on - confidence.

You may have heard I have a course. I have a couple actually, but the big kahoona is the Crisp Copy Class.It’s a multi moving parts 10 + module with loads of live classes and a billion hours of recorded videos and about eleventy hundred downloadables and recorded copy reviews where I’ve made people cry and it’s all bundled up in a new slick as heck platform and available in 2 different ways at 2 different price points.But it didn’t start out that complex.It started out with my fingers bleeding because I couldn’t take on one more done-for-you copy client and I needed to figure out a way to deliver Jay to group learning without making my brain implode.And it was imploding.Because I thought courses were for people who were massively established and had all the bells and whistles.Until Sam Winch and I got stuck in a service elevator together and I made her be my business friend.When it was time to embrace the fact I was going to write a course, I got Sam involved. She stepped me through what to include from all the content I already had and how to deliver it for best practice for user experrience.And that’s the genius.If you know stuff. If you have content. If you think passive income is a thing, you've got to listen to this episode of So Crisp.

If you've ever heard me tell the story about the business strategist I let into the backend of my cart and add an extra zero or two to my prices while I happily drank her wine and rewrote her website, this is that woman.
She's my favourite money lady, which is really saying something, because money and I haven't always been friends.
In fact, if I have a business that's profitable at all, and not just income generating, but giving me enough to take a living wage from, it's because of Lauren June.
She facilitated the relationship between myself and my money so we could fall in love and respect each other, and I'm so thrilled to be giving her to all of you incredible listeners so she can drop some hard truths about profit atcha and, just perhaps, you can start a love affair with your own bottom line.

Elle has depth of character and endless ocean of compassionate drive that she brings into everything she touches. She’s an OBM, event and conference organiser, twins advocate, one of the most relaxed and engaging speakers I’ve watched do her thing (best bit, she doesn’t even know how good she is). She recently launched a brand new agency and - super importantly to us - is the Podager for the So Crisp Podcast.
From the Artful Business Conference and Events - bringing together artisans from all over Australia, to her work supporting social impact and enterprise projects, Elle is propelled forward by something that seems to burns inside her.
Today we’re peeling back just a couple of the layers to find out what makes Elle tick on this very special, final podcast of our first season.
PLEASE NOTE: In this episode, I mention my illness being invisible as "fortunate". This isn't a label I comfortably use anymore but was rather a repeat of what society told me was true about my disability. I reject both the inference that my disability is 'less than' just because you can't see it from the outside and also that people with visible disabilities are 'unfortunate', and, listening back, I realise I didn't explain this eloquently enough with my tone of voice in this podcast. My sincere and deep-hearted apologies for anyone listening who thought this might be the case.
The Crisp Takeaways
Being vocal about your values is not about "using" them as a marketing tactic - it's about connecting with other businesses and customers who share the same values and who also believe in being socially conscious in business.
Admitting you have strong values and that those personal values affect the way you do business, allows you to be more strategic about it, have a bigger impact without necessarily doing more and it means you can just show up in your business as yourself more fully.
Intersectional Feminism - what even is that word? I talk to Jennifer Zeven about it in Episode 1.

• “As soon as you try and do something good in the world, people will tell you all the ways that you are not doing it perfectly.”
• Burnout comes when you think you have to keep pushing the boundaries like eating well and sleeping. Hustle culture is so damaging and distracts people from the work they should be doing - like systems, profit management, and strategic planning.
• If you are trying to leave the world in a better place than you found it - you have a socially conscious business.

This episode was proudly sponsored by Rare Seed Agency. Elle and her team are ready to help you regain control of your business and cultivate growth!

Lesson you learn quick smart when you start a business: your talent is a small percentage of important necessities for a successful outcome.The rest? It’s business.And that’s a lot of learning – often about stuff you didn’t already know, a steep curve of figuring out what to DIY, what to outsource, how to find systems and processes that work for you, when to push, when to lean far out, and how to be as productive as possible (while still allowing for joy to permeate every part of your day).And then, in the online world, there seem to be 2 camps. The hustle brigade – the women striving and pushing and hustling their patooties off, proudly, and the anti-hustlers, those singing a song about unbusying your life, your business, your mindset.Hustle has become a bit of a dirty word in business, which I think is a shame. Personally, I am pro hustle. I am also pro nap and pro lean out. I know, a contradiction.So I invited Faye Hollands onto So Crisp to give us her expert advice on the hustle and to teach us all a thing about productivity.
CRISPY TAKEAWAYS * Yum *Hustle does NOT equal success!Busy does NOT equal productive!
One from me,“You can totally be pro-hustle and pro-nap at the same time!”

"If I say, "Don't think of an Elephant" what do you immediately think of?"How long is his trunk?""
I came across Gemma in a random post in the Freelance Jungle, big shoutout for these guys - best large group I’m a member of for freelancers on the Facey - where we were blowing off some steam chatting about “the overpour” - that one topic you could talk about for ages even when other people’s eyes had glazed over and they’d started backing away slowly.
And Gemma wrote this:
“Cognitive-linguistic mistakes made by advocacy organisations. I'm a blast at parties.”So, of course, I immediately wanted to know her.
The Crisp Takeaways * Yum *
The facts are not actually enough to sell people into a cause – no matter how well researched.
Without a good story or a cohesive narrative, people will not buy into supporting a charity.
Carefully consider the metaphors you use. These have a powerful impact on how people view your situation, and how they react to it. Often we can find metaphors that do help to explain the ‘thing’ but the way it leaves people feeling about it is the opposite of what we want to achieve.
“If you want to bust myths – put the truth out there, rather than the myth with the word NOT attached to it. They won’t remember the NOT, just the myth!”
Gemma Pitcher is a consultant who helps advocacy organisations and NGOs find more strategic ways to tell their campaign stories.As well as her passion for more effective messaging, she loves research, writing, technology, training, connecting people, generating ideas, building relationships and working in fun creative teams.She dislikes bigotry, misogyny and celery.

Even just listening to Linda's DAY might make some of you tired (and Linda admits November is her extra-crazy month) but she thrives on have many projects on the go at once and is most happy when she is moving between projects and back again.
She is the epitome of Multipotentiality.
"The Crisp Takeaways"* Yum *
Media – We don’t share our story, we don’t go deep enough. And we don’t do it soon enough! Christmas media is already locked in by November.
Marketing – Don’t sell your products, share your expertise. The best day for an entrepreneur to be in Facebook Groups is the Tip Day.. Show people what you know, give value and do it regularly.
Worst Advice Ever – People with the breaching of Terms of Service! When people try sneak around the rules on Facebook and Google by selling from your personal profile. Don't. Do. It.
Stop trying to find the easy way – it doesn’t actually exist so just stay the course and do what you need to do to move your business forward.
“There is no beating the algorithm!”
Tell your story, tell it well, tell it not to sell. Instead focus on sharing your expertise and the why behind your business – because that’s what will get you in the media!
“It might seem like I’ve done lots of things, had a diverse career and have my finger in many pies – but everything I do comes back to telling stories.”

Belle Lockerby burst into my life because I procrast-Insta. She doesn’t know it, but I’m living a life vicariously through IG sensation Lady Jo of Tasmania and, a couple of months ago, Jo posted something about her incredible, vivacious, brilliant friend Belle and her new book.
So, of course, I stalked Belle. And found my favourite Perth branding photographer, AJ Harrington, also loved her to pieces. And then I consumed all Belle’s Instagram stuff, not knowing she’s a former copy goddess, and fully and incorrectly assuming she was far too cool to be a Perth girl. But I was wrong. I’ve since found we should totally start a commune, she makes worse dad jokes than me, and is a fellow snort laughter.
“The Crisp Takeaways* Yum *
Awkward makes for great stories.
It’s who I am. I can not hide it, I suck at photos and I can’t be arsed really. I have a face that can’t lie. Plus, I think it’s important to realise that with great awkwardness comes great responsibility – no great bravery.
Responsibility belongs to Spiderman I have enough challenges being responsible for providing snacks to two kids who know the meaning of negotiate.
“I thought I was brave in the business world, but in other ways I was full of it. I really got to understanding it more fully when I decided to own it in all its awkwardness in all areas of life”

“Having an ‘ethical’ business shouldn’t be a point of marketing anymore, it’s just how it should be.”
Anu Sawhney was a celebrated designer with a successful career in fashion before launching her own ethical jewellery line – Bidiliia.
She designed for big brands such as Giorgio Armani, Kenneth Cole, Gap, Old Navy, and Leona Edmiston so you may not associate fashion and the jewellery business with being focussed on being kind.Today, we’re talking Kindness with Anu, owner of ethical jewellry brand, Bidiliia.
We talk about the difference between kindness and weakness, being kind and being nice, and how being assertive isn’t mutually exclusive with being a kind person.
Understand kindness and bring it into your business with Anu.
How kindness is an evolutionary process.
“I don’t think there’s anything wrong with hustle. But that entire hustle mode can sometimes be a headless chicken thing. You don’t really know what you’re doing, you don’t know what your business can do or should do or could do.”
“There are some non negotiables you should always start with, it’s not really rules, it’s more standing your own ground for you to be able to move and grow.”

Today we’re talking to Lucy Tearne, PR maven and wish granter, about the concept of transparency in branding.
"No PR Crisis has ever come out of the truth - it always comes out of a lie. People forgive mistakes but they wont forgive lies."
Lucy is a fearless PR Maven, a vibrant, go-getter expertly blending experience and knowledge with the intrepid ability to target a campaign specifically to not only harness all that’s fabulous about a brand, but deliver it straight into the laps of their next best customers.
Lucy works closely with her extended team to create greatness. She brings the best from around Australia to give her clients everything they’ve ever wanted. Her favourite moment is when brands are offered opportunities they previously thought of as “wishful thinking”, which is why she’s known as the Wish Granter.