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This week on So That’s Why!, we’re figuring out the “analog bag” trend—and what you’re actually supposed to put in one. Because spoiler: it’s not your tablet.
From sketchbooks and books to puzzles and tiny creative projects, this trend is all about putting your phone down (at least for a bit) and giving your brain a break from nonstop scrolling.
If you’ve ever gone on your phone for “five minutes” and somehow lost half an hour… this episode gets it.
Less scrolling. More living. (Snacks still allowed.)
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Step back to 2013 and discover the internet craze that had everyone dancing for 15 seconds straight! This episode explores the viral Harlem Shake trend that took over YouTube, where one person danced alone before the whole room suddenly exploded into hilarious chaos. Tune in to learn about one of the wildest online trends from before TikTok even existed!
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Swifties, the Beyhive, Trekkies… fandom names are a huge part of pop culture. But how do these names start, and what makes a word popular enough to land in the dictionary? This episode explores the story behind fandom names and how language grows with the internet.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
A tiny baby monkey, a giant stuffed toy, and the internet completely obsessed.
This episode breaks down the viral story of Punch, a baby snow monkey who was raised by zookeepers and carries a huge stuffed orangutan everywhere he goes. When videos of him started spreading online, people around the world began cheering him on.
But when Punch met the other monkeys, things looked a little rough at first. So what was really going on — and why did so many people connect with his story?
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Ever been accused of being the imposter… and you totally were?
Imposter games are everywhere right now — at sleepovers, on YouTube, in apps, and even on reality TV. But where did this trend actually come from? And why do we love it so much?
In this episode, we break down what an imposter game really is (hint: it’s called social deduction), how games like Among Us helped bring it back into the spotlight, and why shows like The Traitors make guessing the “fake” so dramatic. We’ll also rewind to classics like Werewolf and Mafia to prove this trend has actually been around for decades.
By the end, you’ll understand why imposter games mix psychology, competition, and chaos in the best way possible.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Why is everyone suddenly flexing to “SpongeBob, big guy, pants okay!” on your FYP?
In this episode of So That’s Why!, we break down how the “Big Guy” TikTok dance exploded overnight — from its connection to The SpongeBob Movie: Search for SquarePants to the viral two-person illusion that makes it look like you grew instant biceps.
The psychology behind viral TikTok dances
Plus, we zoom out to explore how TikTok dances evolved from Musical.ly to today’s remix culture — and why trends like this are really about confidence, creativity, and hitting record even when you feel a little ridiculous.
So next time someone flexes out of nowhere, you’ll know exactly why. Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
An 11-second TikTok. A random jingle. And suddenly… a national TV commercial.
In this episode of So That’s Why!, we break down how a creator’s fun Dr Pepper song blew up to 44 million views and ended up airing during one of the biggest football games of the year. How did it go so viral? Why did the brand move so fast? And what does this say about how TikTok is changing advertising?
If you’ve ever dreamed of going viral, this one’s for you.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Crocs at swim meets. Crocs at school. Crocs everywhere. But how did these once-mocked shoes become a cultural staple — and why are LEGO Crocs dropping in 2026?!
In this episode of So That’s Why!, we break down the rise of comfort wear, the idea of “kidulting” (yes, it’s a thing), and how nostalgia, creativity, and fun took over fashion. From pandemic style shifts to bold toy-and-footwear collabs, we explain why LEGO x Crocs actually makes way more sense than you’d think.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Why is everyone suddenly obsessed with 2016 again?
From Snapchat filters and blurry selfies to iconic music, memes, and viral challenges, the internet is declaring that 2026 is the new 2016. In this episode, we break down where this trend came from, why nostalgia hits hardest about ten years later, and what people really miss about that era. It’s not just about throwbacks — it’s about longing for a time that felt simpler, messier, and more carefree.
Because sometimes you don’t realize you’re in a moment until it’s already a memory.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
Ever walked down the candy aisle and thought, “Wait… wasn’t this made by a YouTuber?” Yeah — same.
This episode breaks down why internet creators are suddenly making candy (and why it actually makes a lot of sense). From viral chocolate bars and sour strips to low-sugar gummies all over TikTok, we’re unpacking how YouTubers turned content, community, and curiosity into real-life snacks.
Don’t forget to subscribe to the show and follow us on Instagram @sothatswhypodcast so you never miss a trend breakdown!
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