As the executive director for the Center for Regional Economic Advancement at Cornell (CREA) and a visiting lecturer at the Cornell Johnson Graduate School of Management, Tom Schryver helps entrepreneurs launch and scale new ventures—by starting with a solid idea.

In this episode of the Cornell Keynotes podcast from eCornell, Schryver and host Chris Wofford discuss the components of good product concepts and more.

Tune in to learn how to:

• Align with a five-point rubric for a good business idea
• Start with a solution or start with a problem
• Take an experimentalist approach
• Test assumptions about product ideas
• Create a business thesis and elevator pitch
• Validate ideas and use the Business Model Canvas
• Understand a minimum viable product
• Find an entrepreneurial community
• Time outreach to investors
• Handle setbacks

Learn more about building successful ventures in eCornell’s business and finance certificate programs, including Startup Funding and Finance and Business Management in STEM from Tom Schryver.

CREA is a division of Research & Innovation at Cornell.

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