It’s not uncommon for custom frame builders to change direction from time to time: from lugged to TIG, steel to titanium, maybe different bike styles. But it’s far more unusual for an established builder who specializes in metal to make the wholesale switch to carbon fibre — and not just tube-to-tube construction, but moulded frames like the major brands.

Yet that’s just what Carl Strong has done with his new venture, Pursuit Cycles. What’s involved in starting something from scratch? Why embark on something so challenging? And what would those frames offer to people that you couldn’t get already, anyway? Strap in for this deep-dive episode.