In this week’s episode of the Sober Life Rocks Podcast, we had the honor of speaking with two powerhouse women who are reshaping how companies approach sobriety, recovery, and mental wellness in the workplace: Marin Nelson, founder of SoberForce and now Sobrynth, and Abby Flynn, HR Director at Olympia Hospitality.
Their stories not only inspired us, but they also highlighted something critically important: it’s no longer enough for companies to say they support mental health and wellness—they need to actively create safe, supportive spaces for people who are navigating sobriety.
Meet Marin Nelson: How SoberForce Was Born
Marin Nelson’s story starts at Salesforce, where she worked as a successful sales executive. She had been navigating her own sobriety journey quietly—until one day, she discovered she wasn’t alone. Through a series of conversations, she found that several colleagues were also sober, but like her, felt unsure of how to integrate that into their work lives.
Rather than keeping those conversations in the shadows, Marin took a bold step. She posted about her experience on an internal messaging board at Salesforce—a message that went out to over 25,000 employees.
What happened next was nothing short of incredible.
A Ripple Effect Across the Company
In just five months, over 500 employees had joined the conversation. That organic momentum led to the creation of SoberForce, an employee resource group (ERG) for people in recovery, those who are sober-curious, or anyone interested in learning more about sobriety.
They hosted internal meetings, created community, and—perhaps most impactfully—normalized sobriety within the workplace.
One of the group’s most visible changes came during Dreamforce, Salesforce’s flagship annual conference. Thanks to SoberForce, not only were mocktails made available at all company events, but the group also hosted a sober Dreamforce event—which sold out within 24 hours.
That moment proved something big: there’s a massive demand for sober spaces, even in corporate settings.
From SoberForce to Sobrynth: A Mission Becomes a Movement
Although Marin has since left Salesforce, her passion for supporting sober professionals didn’t end there. In fact, it only deepened. As the only remaining original founder of SoberForce, she continued to champion the cause—so much so that people from other companies began reaching out to her directly.
They were asking for guidance, tools, and advice: “How do we start something like this?” or “How can I get help anonymously?”
That’s when Sobrynth was born.
Sobrynth offers two levels of service:
Corporate Services: Sobrynth helps companies build internal support systems for sobriety and recovery, just like Marin did at Salesforce. From launching ERGs to implementing policies that support mental health and recovery, they provide a roadmap for organizations that want to do better.Individual Support: Sobrynth also allows individuals to call in anonymously for personal, compassionate support. Whether someone is sober-curious, actively in recovery, or just struggling to know where to start, they can connect with a real person—without fear of stigma or judgment.This dual approach helps address one of the biggest gaps in the recovery space: confidential, accessible help within a corporate framework.
Abby Flynn’s Story: Turning HR into a Safe Haven
The second half of our conversation shifted to Abby Flynn, the HR Director at Olympia Hospitality—and someone who exemplifies what it means to lead with heart.
Abby shared a powerful, emotional story about an employee who came to her in a moment of vulnerability and said, “I’m afraid, I need to stop drinking, and I don’t know what to do.”
Abby’s response? She dropped everything.
She immediately began researching detox centers and ultimately found one where this woman could go for five days to begin her recovery journey. That moment was a turning point—not just for the employee, but for Abby and the organization as a whole.
A Wake-Up Call for Better Support
Helping that employee made one thing clear: companies need to be better prepared to respond when someone asks for help. In many workplaces, there’s no clear roadmap for what to do when an employee opens up about addiction.
So, Abby reached out to Marin and brought Sobrynth into Olympia Hospitality to create a more structured and supportive framework.
But the support didn’t stop there.
Leading by Example: A VP Shares Her Sobriety Journey
Abby shared another moment that speaks volumes about Olympia’s evolving workplace culture: a Vice President at the company publicly shared her own sobriety journey at a large internal event. She talked about how choosing to get sober was the best decision she ever made and encouraged anyone struggling to reach out for help.
When a leader at that level opens up about something so personal, it sends a powerful message: it’s safe to ask for help here.
Building a Culture of Openness and Support
Since then, Olympia Hospitality has launched campaigns and initiatives designed to let employees know that support is not only available—it’s encouraged. They’ve made it clear that sobriety isn’t something to be hidden; it’s something to be celebrated.
Whether it’s through visible sober role models, confidential support services, or simply having HR professionals who genuinely care, they’re actively shifting the workplace culture toward empathy and understanding.
Why Workplace Sobriety Support Matters
One of the biggest takeaways from this episode is this: mental health and wellness programs alone aren’t enough. For people navigating addiction or choosing sobriety, general resources won’t always cut it.
Stigma still exists. Many employees don’t feel safe talking about their sobriety or struggles with alcohol or drugs.Confidentiality is crucial. Without private, anonymous support options, employees may never feel comfortable reaching out.Sober employees often feel isolated. Whether it’s at happy hours, conferences, or team outings, they can feel left out or pressured to conform.Companies can lead the change. Organizations have the power to normalize sober conversations, provide resources, and remove the stigma.This is where organizations like Sobrynth come in—they bridge the gap between saying you care about mental health and actually doing something about it.
Actionable Takeaways for Companies
If you’re a leader, HR professional, or business owner, here are some ways you can start supporting sobriety in the workplace today:
Create a safe space – Whether it’s an ERG like SoberForce or anonymous support through a partner like Sobrynth, make sure employees have somewhere to go.Educate your leadership – Train managers and executives to respond with compassion when someone comes forward.Offer sober-friendly events – Include mocktails, alcohol-free spaces, and sober alternatives at company functions.Highlight sober voices – Encourage (and support) employees and leaders who want to share their recovery stories.Be proactive, not reactive – Don’t wait for a crisis. Start building a recovery-friendly culture now.Final Thoughts: Creating Change, One Conversation at a Time
This week’s conversation with Marin Nelson and Abby Flynn was a powerful reminder that real change starts with one voice, one story, one brave decision to speak up.
Whether it’s posting on an internal message board or helping one employee find a detox center, the ripple effects can be enormous.
As Marin’s journey shows, what starts as a single post can turn into a movement. And as Abby’s story shows, compassionate leadership can change lives.
If you’re wondering how to create a more supportive workplace for sober employees, you don’t have to do it alone. There are tools, people, and organizations—like Sobrynth—ready to help.
Because at the end of the day, it’s not just about sobriety. It’s about creating a culture where everyone feels safe, seen, and supported.
Stay Connected with Abby and Marin:
https://www.linkedin.com/in/abby-flynn-142753a
https://olympiahospitality.com
https://www.linkedin.com/company/sobrynth
www.sobrynth.com
The post Episode 47: Building Sober Support in the Workplace: A Conversation with Marin Nelson and Abby Flynn first appeared on Sober Life Rocks.