Social At Scale

By encouraging employees to create and share content on social media, your organization benefits and so does the individual employee. Yet, why are company executives or leadership teams still hesitant about it? 

Creating and sharing content on social media can drive big results for your personal brand and for your employer. But how do you convince leadership and managers that it's a valuable use of time? 

Your organization’s subject matter experts, or SMEs, are key to promoting and strengthening not only the company brand, but also its employer brand.

Let’s take a look at this powerful group of people within your organization and explore ways to tap into their influence that’ll simultaneously advance both the brand and your SMEs’ careers.

Developing your personal brand has a positive impact on your career and professional growth. Plus, you can benefit the place you work for as well.

But how do you get started? What are the important steps to take? Learn the answer to those questions and more. 

Want to be the kind of company that talented and accomplished people are eager to work for? You’ve come to the right place.

Tell your HR department to prep for an influx of applicants, and read on for five effective ways to strengthen your employer reputation.

Creating an employee influencer program where employees create and share content is a power business strategy to day. 

Those companies that are successful with this strategy understand there’s more to their programs’ success than just employee access to social media or a top-notch advocacy solution. 

You don’t need thousands of followers to have a personal brand — everyone can have influence on their networks and their own professional goals, whether they have 100 followers or 100,000.

So what are the benefits for you to build your personal brand? 

Often, when you hear the term “influencer marketing,” you think of celebrities or people with millions of followers.

Yes, these are influencers, but the truth is that everyone has their own set of skills, views, and insights. That’s why we believe any employee can be an influencer in their own way.

And as more companies experience success from embracing employees’ social networks, personal branding becomes even more of a must-have branding strategy.

Social media has become a must-have, with almost every employee active on at least one active social media channel. It’s unavoidable, and employees already talk about the companies they work for online. 

So what should companies do?

It’s actually quite simple: Embrace it, encourage it, guide employees, and make investing in employee personal brands a key part of the organization’s overall marketing strategy. 

Strong social media engagement on company posts, employee content, or your own social posts is a positive sign that your content is interesting, relevant, and sparking conversation. 

However, there are many people who are consuming your content or watching from afar, though you’d never know it. These are what we dub “social media lurkers.”

Because of this, it’s important to not always let social media engagement numbers dictate how and what you post.