Social At Scale

If you are active on social media, you have inevitably come across more people talking about personal branding. This has taken off primarily on LinkedIn, but it’s happening across all social platforms too.

So how do you create authentic content for your personal brand building? How do you get started on a social strategy? How can organizations active employees and give employees a voice? 

We talk with Ashley Faus about these things and more!

As more organizations explore social media at work and activating employee personal brands in their strategies, many businesses struggle to make their program work.

They implement a process or tool, don’t see results quickly enough, and deem the social program a failure, concluding that this concept is all hype. 

But why do some organizations struggle? And how can they avoid the common pitfalls to generate authentic social media ROI?

Whether you are an individual looking to be more active on LinkedIn or you manage an employee advocacy program at your company, these LinkedIn posting tips will help you and your colleagues win on the platform.

Join us as we dive into how to optimize your profile and the best ways to get started in posting and engaging with content on LinkedIn. 

These days, internal marketing is a crucial part of an effective marketing strategy, and it’s something your company should prioritize…like, right now.

In this episode we are going to cover everything you — and your organization — need to know about internal marketing and the impact it has for both organizations and employees. 

One of the big mistakes companies make when wanting to activate employees to share on social media: The content is all company links or about their product/service. Do you want long-term success with employee social advocacy? Do you want employees to consistently share, engage with, and create content? Empower their social voice, mix up the content they can post through your platform, give them more content mediums beyond just links.

EveryoneSocial’s Sr. Content Marketer, Laura Moss, chats with Talent Marketing Director, Shaunda Zilich about employee advocacy and how it empowers talent acquisition and employer branding.

You’ll get insights to how employee advocacy can influence and drive results in talent, how it impacts employer brand, and tips for other organizations to drive better talent. This was previously from EveryoneSocial’s online event, Employee Advocacy Week.

EveryoneSocial’s Director of Marketing, Todd Kunsman, chats with VP of Digital at Fidelity, Chuck Kabat about social media in the workplace and personal brands in regulated industries.

In this episode you’ll learn how regulated industries can win with employee advocacy programs, how Fidelity is winning big with social media, getting executive support, and tips for other companies in compliant-heavy industries. This was previously from EveryoneSocial’s online event, Employee Advocacy Week.

EveryoneSocial’s Director of Marketing, Todd Kunsman, chats with Mita Mallick who was voted a Top LinkedIn Voice in 2020 and works for Carta as the Head of Inclusion, Equity, & Impact.

This conversation dives into the value of storytelling for your personal brand and for companies, why LinkedIn is one of the best social channels, and how to start to tell an interesting story. This was previously from EveryoneSocial’s online event, Employee Advocacy Week. 

EveryoneSocial’s Director of Marketing, Todd Kunsman, chats with Emily DiBrito and Dan Sanchez of Sweet Fish Media about the power of a social evangelist program. 

You’ll get insights into what it means to be a social evangelist, how Sweet Fish Media drives thousands of impressions and engagements each week through employees on social media, and how organizations can start getting in on the action. This was previously from EveryoneSocial’s online event, Employee Advocacy Week. 

Cameron Brain, EveryoneSocial’s Co-Founder and CEO, leads a conversation with Leigh Comeau of T-Mobile to learn how the telecommunications company built a strong social advocacy program that they call, “DreamTM."

You’ll get insights to how T-Mobile did it, why they wanted thousands of employees sharing and creating, and insights to why they are such a social media driven organization. This was previously from EveryoneSocial’s online event, Employee Advocacy Week.