Social At Scale

Social At Scale

By EveryoneSocialBusinessMarketing
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Social At Scale episodes

  • How Employee Advocacy Fosters Workplace Community w/ Rani Mani (Adobe)

    EveryoneSocial’s Director of Marketing, Todd Kunsman, leads a conversation with Rani Mani, the Head of Employee Advocacy at Adobe. 

    In this conversation, they discuss how a social platform goes beyond impacting marketing, sales, and employer brand. In fact, it helps build a rallying point for employees to feel connected and supported. 

    Learn how Rani views employee advocacy programs today, the value of the workplace community in today’s digital world, and more. This was previously from EveryoneSocial’s online event, Employee Advocacy Week.

    27 min
  • Creating A Powerhouse Employee Advocacy Program From Scratch W/ Angela Duggan (Teradata)

    Chris Hecklinger, EveryoneSocial’s Head of Strategic Client Success, leads a conversation with Angela Duggan of Teradata about how the company built a strong employee advocacy program from scratch.

    You’ll get insights to how Teradata did it, what they’ve learned, and tips for other organizations to be successful in social media at work. This was previously from EveryoneSocial’s online event, Employee Advocacy Week.

    18 min
  • Why Sales Enablement Is Not Just For Your Sales Team Anymore

    EveryoneSocial's Associate Copywriter, Bobby Olson hosts our latest episode of Engagement Drivers. In this episode, he discusses the importance of sales enablement in other departments beyond your salesforce.

    Your content should be created with a strategic purpose in mind whether it is to persuade, inform, or entertain. So, why is sales enablement content important to all? It's content that enables your sales team to close more deals and benefits almost all departments in a positive manner.

    9 min
  • 8 Reasons Why You Need a Pure Play Employee Advocacy Program

    EveryoneSocial's Director of Marketing, Todd Kunsman hosts the latest episode of Engagement Drivers to discuss why it is vital for your organization to have a pure-play employee advocacy program like EveryoneSocial.

    EveryoneSocial is a pure advocacy program, we want to give you a few reasons why big organizations use a platform like EveryoneSocial over a secondary product that may have similar features and uses advocacy to "check a box".

    Click here to read our blog "8 Reasons Why You Need a Pure Play Employee Advocacy Program".

    Click here for more resources

    14 min
  • How to Budget for an Employee Advocacy Platform

    EveryoneSocial's Associate Copywriter, Bobby Olson hosts our latest episode of Engagement Drivers. In this episode, he discusses how you and your company can budget for an employee advocacy platform.

    A question that is likely to come up in the search for a platform is: What does this cost? Determining what kind of program to use or what budget you want to secure depends on your needs, your wants, as well as how much you value employee engagement in the workplace.

    This episode is aimed at variables to help decide what is best for you and your company.

    Check out more resources here!

    9 min
  • Building Engaging Communities w/ Jared Robin (RevGenius)

    Jared Robin joins us in our latest episode of Engagement Drivers with the Director of Marketing, Todd Kunsman. Jared is the co-founder of RevGenius.

    In this episode, the discussion revolves around how Jared and his team built a vibrant community called RevGenius, how they drive continuous engagement in the community, and why his personal social brand helped build his company.

    27 min
  • How Qualtrics Builds Brand Authenticity Through Gamification w/ Savannah Martin

    Savannah Martin joins us in our latest episode of Engagement Drivers with the CEO of EveryoneSocial, Cameron Brain. Savannah has great experience in social media and is currently the Social Media Specialist at Qualtrics. Savannah also has a passion for helping customers build obsession-worthy brand and company experiences. 

    In this episode, the discussion revolves around the gamification and leaderboard feature that Qualtrics utilized to get their employees involved in social. Qualtrics is focused on making sure they have an exceptional company brand and a strong talent brand. Their employee advocacy objective is to ensure they can build their employees into thought leaders while building the Qualtrics brand and authenticity through social media while using gamification.

    For more information about EveryoneSocial click here

    28 min
  • Why Encouraging Attorneys to Share on Social Matters w/ Katie Briel

    Katie Briel joins us in our latest episode of Engagement Drivers with the CEO of EveryoneSocial, Cameron Brain. Katie has experience in Digital marketing which has given her great attention to employee advocacy for marketing.

    You'll hear about how WBD was able to get lawyers involved in brand advocacy as well as how they were able to use EveryoneSocial as an internal communications platform to keep important information in front of their team. And how they are using an employee advocacy platform to build their personal brands.

    For more information about EveryoneSocial click here 

    21 min
  • 6 Tips for Getting Employees Active in Social Media Marketing

    EveryoneSocial's Associate Copywriter, Bobby Olson hosts our latest episode of Engagement Drivers. He discusses the importance of getting your employees involved on social and the different ways you can get your team active on social media to promote your brand.

    It is safe to say social media is here to stay and is going nowhere anytime soon. Getting your employees from engineering to marketing on social can heavily increase your brand recognition on social media.

    Register now for our first every Employee Advocacy Week!

    Visit our website for more resources.

    11 min

About Social At Scale

From the publisher's feed

Welcome to the Social at Scale podcast (formerly Engagement Drivers). Host Cameron Brain shares unique strategies and interviews industry experts in high-growth companies about the value of scaling…