Social At Scale

On this episode, Kevin Olivieri, Product Marketing and Storytelling at Scratchpad, shares about growing engagement on LinkedIn and the lessons he learned from his viral job search campaign.

You'll learn what inspired him to take this creative approach to get hired, why nostalgia is a powerful force for engagement, and how to leverage your personal brand on LinkedIn to land your dream job.

Find Kevin's viral job search campaign and weekly job search videos here.

And for more LinkedIn tips, visit everyonesocial.com/blog

On this episode, Leah Contino joins Courtney Morrison to discuss how storytelling is at the heart of digital marketing success for brands. 

You'll learn how Leah's background as a journalist informs her strategy as a marketer, what the biggest challenge is for content marketers, and why McCormick & Company is growing social media engagement by encouraging employees to share in their own voices.

To learn more, visit everyonesocial.com and https://www.mccormickcorporation.com/

Todd Kunsman, Director of Marketing at EveryoneSocial, shares his expertise on how paid advertising and employee advocacy compare as marketing strategies.

Is one better than the other? You'll hear examples of companies that are using both and the results they've seen. 

Want to see the impact employee advocacy can have for your company? Try our new ROI calculator.

On this episode, Qualtrics' Global People Brand and Strategy Leader Shaunda Ziliich joins Courtney Morrison to share how to develop a successful talent brand strategy. 

You'll learn the 3 pillars for a strong talent brand and how Qualtrics encourages team members to find and share their "why" using employee amplification.

For talent brand inspiration, head to the Why Qualtrics blog.

And to learn more about employee amplification, visit everyonesocial.com

On this episode, Marketing EDGE's Terri Bartlett, CEO & President, and Marie Adolphe, SVP of Program Development, discuss the steps teams can take to make marketing more diverse and inclusive.

You'll learn why DEI initiatives ultimately make marketing better and how Marketing EDGE is launching the next generation of marketing leaders.

For more information about Marketing EDGE, visit marketingedge.org

Tiana Noveen, B2B Digital Marketing & Social Media Manager at Unity Technologies, joins Courtney Morrison to share her tips for building a successful employee advocacy program and using data to measure business impact.

You'll learn about the tools, data points, and incentives Tiana uses to drive engagement and how employees are boosting campaign awareness for the company and its partners.

Kaitlyn Riddle, Social Media Lead at Infoblox, joins Courtney Morrison to discuss personal brands and why they're so important.

You'll learn what personal brands are - and what they aren't! -, how employee advocacy helps people build them, and the first step for developing your own.

Want to learn more about personal brands? Visit everyonesocial.com/blog

And learn more about Kaitlyn on her personal website https://hertoopositive.com/

Mark Bilotta, Social Media and Communications Manager at OutSystems, shares his thoughts on the biggest challenge social media marketers face today: talking at vs. talking with your audience.

You'll learn why companies are stuck having one-sided conversations, how to get out of that rut by being a helpful resource, and what The Matrix trilogy taught Mark about driving audience engagement.

Want to learn more about social media marketing? Visit everyonesocial.com/blog

On this episode, social marketing expert Stephanie Wisdom joins Courtney Morrison to share her wisdom on how to use employee advocacy to make social selling easy. 

You'll learn how companies use EveryoneSocial to expand their social reach to over 2 million, increase employee engagement, and grow support from partners.

To learn more, visit everyonesocial.com

Jamie Rutter, Manager of Social Media Governance, Education, and Employee Advocacy at United Airlines, talks with Courtney Morrison about the many benefits of social media training at work. You'll learn what social media governance really is and how United Airlines harnesses existing passion among frontline employees to drive increases in brand reputation, sentiment, and campaign coverage.