Social Buzz Podcast

Podcasting is a relatively new concept in many economies like India. According to one study, there are currently 850,000 active podcasts and over 30 million podcast episodes with more than 65 percent of podcast listeners tune in using portable devices such as smartphones and tablets. 

For a business standpoint, more than half of listeners are at least somewhat more likely to consider buying from a brand after hearing its advertisement on a podcast. Moreover, Podcast advertising revenues are expected to surpass $1 billion in 2021. Thus, podcast is the new Digital marketing tool that is reserved for subject area experts with commendable communication skills. 

Mr Ambuj Saxena, Co-Founder of Social Buzz e-Learning, engages in a short and crisp conversation with Ms Agnes Bilik, a podcaster and content creator for Raw & Real Media. The conversation revolves around the utility of podcast for a personality and how to set it up for a business. Furthermore, there are interesting statistics thrown around during the conversation and finally the discussion around monetization of podcast is intriguing to say the least! 

About Social Buzz e-Learning  

Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.   Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace!   

If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out:   Website: www.socialbuzz.org.in  | Email: [email protected]  | Call us: +91 7042106011

Fitness regime has taken the online world by storm during the COVID 19 lockdown. It is a normal scene to see Millennials, Gen X and Gen Z cohorts changing into their gym pyjamas in the evening and switch on the mobile and start working out on the terrace. Corona virus has induced a change in lifestyle for people across the globe and after the lockdown is lifted from countries, people will avoid visiting crowded places and other places where physical contact is unavoidable. In the light of this change and extrapolation, it is important to see how Martial Arts as a fitness regime is evolving from the eyes of Mr Swalish Shankar, Martial Arts trainer-cum-entrepreneur. Catch Ambuj Saxena, co-founder of Social Buzz e-Learning catch up with the founder of BeatStreetNoida as they analyse the rapidly changing fitness landscape in India and effect on the Health sector. 

Stay tuned for more updates.... 

Dating is not as easy as it seems. Try and remember your first date, in most cases, you were a nervous wreck thinking about how to create the right impression, how to dress well, how to speak well, and how to engage your date. Even the most confident person can lose cool while preparing to seem like the ideal one. In other words, dating, in simple terms is a way to sell yourself. Just as you make your potential employer confident about your skills and that you can accomplish the tasks at hand, one needs to put the date at ease and confident that your values and goals match for a short term, medium term or long term alliance.   Doesn't that sound similar to what we do in Digital Marketing as well, helping companies achieve their goals using digital platforms in least amount of time?

Viral Marketing is a widely discussed concept and no one can guarantee the secret recipe for achieving virality of a product or a campaign. Every marketing agency has its own take on virality of its campaign. To put many different thoughts to rest, Ambuj Saxena, Co-Founder of Social Buzz e-Learning, brings to your 4 Viral Marketing case studies that are spread across various platforms and different genre! 

In this episode, you would learn how India got its first social media miracle or its first social media viral marketing campaign in the form of Dhanush starrer "Kolaveri D" in 2011, at the same time, you would get a taste of how the horror movie of 1999, "The Blair Witch project" achieved a full house or why did people get hooked on to Angry Birds game and for what reason did people generate 2.4 million videos for ALS Ice Bucket Challenge!

You would have all your queries answered and insights drawn for  what makes up a campaign or a product viral in front of the masses! 

So tie up your seat belt as we shall enter the next level of Viral Marketing campaigns! 

COVID 19 pandemic has put to a halt, already slowing Indian economy! The MSME sector that consists 6 crore companies and millions of direct employees is going through a bad phase during the lockdown. 

Ambuj Saxena, co founder of Social Buzz e-Learning, converses with Mr Ashok Mittal, Founder and CEO of Prest Loans, who brings with him 25+ years of experience in the Banking and Financial sector and has received awards from Mr Pranab Mukherjee, PM Narendra Modi, Amit Shah. 

Mr  Mittal, who is aware of the pulse of the Indian MSME segment minces no words in depicting the real picture of the Indian economy and suggests feasible and implementable solutions to MSME segment. His suggestions range from capital collection to Digital Marketing activities and all suggestions are aimed at encouraging MSME segment and helping them keep afloat.

Mr Mittal also reminisces the high ROI generating Digital Marketing campaigns executed by Social Buzz for his Prest Loans, an RBI registered NBFC.  

Blogging is a recent phenomenon followed by celebrities, organisations and common people alike. It is one of the most important arms of Digital Communication and has formed an essential pillar of "Democratisation of information" in the new age. 

In this podcast, Ambuj Saxena shall take you answer many questions about how to start a blog, how many blog posts to write, where to publish those blog posts, how much time to devote to each blog post and in the end, how to utilise that blog for achieving personal ROI. 

We are sure you would learn something through this podcast, so stay tuned and take notes!