Social Buzz Podcast

Social Buzz Podcast

By Ambuj SaxenaBusinessManagement
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Social Buzz Podcast episodes

  • Social Buzz podcast: How to prepare yourself before engaging with a Digital Marketing agency
    Engaging a Digital Marketing agency for promoting your products and services and getting the expected output from the agency begin with the business owner's enlightenment and awareness about his/her business' requirements. 
    A good client brief and reasonable expectations of outcomes result into measurable outcomes and lower levels of disappointment. 
    In this podcast, Ambuj Saxena, co founder of Social Buzz podcast takes you, as a business owner, through on how to prepare the most focussed client brief for the Digital Marketing agency.
    11 min
  • COVID 19: Online trends to watch out for?

    Every cloud has a silver lining!


    COVID 19 Corona Lockdown has affected countries around the globe and this has manifested in the way we think, live and consume technology on a day to day basis.
    The period of lockdown is coming out with a few lessons for us including the changes in Lifestyle we need inorder to live more sustainably.

    While many sectors are badly hit and a global recession has already started, there are few bright spots of opportunities in some global sectors.

    In this podcast, Ambuj Saxena, co-founder of Social Buzz, shall take you through the opportunities that will play a big role in the days and months to come! If you are a smart business owner, this podcast shall be of immense value to you.

    12 min
  • Social Buzz podcast: Decoding Hashtag Marketing

    The internet has led to an information overload for all of us, diverting our minds and energies in issues and conversations that may not be relevant to us.

    How do we break the clutter and use the internet technology in a more optimised manner? Hashtags are the answer to all such questions!
    Have you realised that much of the internet consumption is due to the hashtags that you search on twitter and instagram?

    In this episode of Social Buzz podcast, Ambuj Saxena shall take you through the history of Hashtag marketing and how it can be tapped by businesses to create digital footprint!

    9 min
  • Social Buzz podcast: Earth Hour, a case in Cause Marketing campaigns

    Contrary to popular perception, Earth Hour is not just a time of day when one switches of lights from 8 pm to 9 pm on last saturday of March. It is much bigger in idea, size and impact! It is behavior change action and involves coordination at many levels. It's not as easy to execute as you might think...

    In this episode of Social Buzz podcast, we shall take you through the journey of Earth Hour and how Cause Marketing campaigns were started and the rationale behind them. 

    10 min
  • Social Buzz podcast: How to choose which Social Media platform is apt for your business

    Devising a Marketing strategy can be a daunting task and choosing the right platform for executing the strategy can be even more difficult. Social Buzz podcast puts your concerns to rest with statistics that support a social media platform and a few questions that riggle your mind in order to help you tread the path to the answer! 


    Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.   They have between them 20+ years of Digital Marketing experience and have planned and successfully executed campaigns revolving around Brand Management, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands.   Social Buzz is a Digital Marketing agency that is empanelled with Times of India and is co founded by IIM-A, MICA and BITS Pilani alumni.   Website: www.socialbuzz.org.in

     

    6 min
  • Online consumption pattern
    Digital consumption has grown by leaps and bounds, the world over ! Ambuj, co. Founder of Social Buzz, analyses quantitatively and qualitatively, the online consumption pattern in India and over the world.
    7 min
  • Decoding the Gen Z online consumption pattern

    Welcome to the podcast that talks to the youngest of the generation cohorts- Gen Z! 

    With dreams in their eyes and fingers on the digital screens, they are out there to outwit everyone and carve a niche for themselves in this world! They are aware and curious yet smart at the same time! They are not bogged down by any force in the world! Born between 1995 to 2015, this generation has taken the Digital world by storm and brought new trends that were never heard before! 

    Tune in to the Social Buzz podcast as 7 year old, Geet shares her online consumption habits!  

    3 min
  • Decoding the online consumption pattern of Baby Boomers

    Baby Boomers is by far the richest Generational cohort! They have seen the manufacturing age, IT age and now the Digital Age. They have seen scores of countries gain independence, India's Cricket world cup wins, 9/11 attacks and the Great global recession! No wonder, the Baby Boomers are the richest generation! 

    It's interesting to observe the online consumption trend of the Baby Boomers as stated by Dr G G Saxena, an IAS retired and currently working on World Bank projects.  

    6 min
  • Wooing the Millennials

    As a Marketing Manager, you would find each and every marketing strategy aimed at attracting the attention of the Millennial. Whether it is the Marketing platform to be used, the time of display of ads, the content. color and aesthetics of the graphics or the Call to Action... All the parameters need a tacit "Millennial check" before they are published! What makes Millennials such an integrated part of our Marketing or Digital Marketing mix?

    Take a deep breath as Ambuj takes you through the psychology of wooing the Millennial cohort!  

    3 min

About Social Buzz Podcast

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Social Buzz keeps you updated on the latest trends in the Digital marketing field!