Social Buzz Podcast

Social Buzz Podcast

By Ambuj SaxenaBusinessManagement
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Social Buzz Podcast episodes

  • What are Generational Cohorts

    Ever felt puzzled at the mention of the word, Millennials? 

    Have you ever wondered how the term, Baby Boomers, was coined? 

    Do you know how the online behavior of Virat Kohli would be different from online behavior of Sachin Tendulkar? 

    In this podcast episode of Generational Cohorts, Ambuj shall take you through the definition of Generational cohorts, how each of them is defined and how to gauge the online consumption patttern of each cohort! 

    Stay tuned and don't forget to take notes. 

    6 min
  • Take a crack at your Target audience

    Are you clueless about your customer? 

    Are you not able to decipher the trends of buying? 

    Are you possessing a great product but no customer? 

    If you say a yes to any of these questions, you need to sit back and think hard! Who is my customer and what need does my product/service fulfill?

    This podcast episode by Ambuj, Co founder of Social Buzz, might help you think in a more focussed manner. 

    3 min
  • Online consumption trends: Global and in India

    There are roughly 7.7 billion people in the world. All are unique in their own ways. However, there are somethings that bind them together- Technology. As Information Technology has taken over, majority of the world has adopted its consumption in various ways and on various devices. While some have a habit of finding daily dose of entertainment on the internet, others would be more interested in finding out world news. 

    In this episode, Ambuj Saxena, Co founder of Social Buzz, takes you through the online consumption pattern observed across the globe and in the podcast, he takes you through the online consumption pattern in India, the World's largest democracy. 

    There are interesting anecdotes and serious learnings for marketeers and business owners who still dont realise that the digital world has become even more powerful since it's inception! 

    Stay tuned and don't forget to take notes!  


    Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani.   They have between them 20+ years of Digital Marketing experience and have planned and successfully executed campaigns revolving around Brand Management, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands.   Social Buzz is a Digital Marketing agency that is empanelled with Times of India and is co founded by IIM-A, MICA and BITS Pilani alumni.   Website: www.socialbuzz.org.in

       

    7 min
  • Importance of Marketing specially Digital Marketing in a business

    It is not easy to build a brand or run a profitable business. Achieving success for an entrepreneur is a combination of many things such as Problem to be solved, a great product/service, enthusiastic team, robust operations and a carefully crafted Marketing strategy. 

    In this episode, Ambuj Saxena, co founder of Social Buzz, takes you through the apt marketing strategy and how to craft a comprehensive digital marketing strategy. 

    3 min
  • Social Buzz podcast: How does 7 year old Geet keep herself occupied during Quarantine times

    Corona Virus outbreak has led to lockdowns in order to prevent community spread. The lockdowns though positive and preventive in nature, have halted the day to day routine of younger ones' as well and their energy needs to be spent at home more often than ever! 

    How does a  7 year old Geet who is active Ballet dancer, plays basketball and does fencing keep herself occupied during the lockdown. Catch the enthralling and hilarious Geet answer questions shot at her by her uncle, Ambuj Saxena, co founder of Social Buzz.  

    13 min
  • Social Buzz podcast: How to spend time at home during Corona Crisis

    Corona Virus has created a havoc among all strata of global society. People are in lockdown and spending time at home and are clueless on how to spend time at home! But is corona virus lockdown such a liability or can it be an opportunity for learning new things or pursuing new hobbies?


    Dr GG Saxena, IAS Retd, mentor of BnBNation and a book author of "Indian BnBs: An emerging disruptor in the Hospitality sector" talks to Ambuj Saxena, co founder of BnBNation and Social Buzz about to how spend time constructively. The likely activities could be Yoga, play music, talk with family, crack jokes, pursue a hobby, spend times off the mobile screen or TV screen etc.

    7 year old Geet Saxena is behind the scenes and Social Buzz is thankful to her as she is instrumental in conducting this podcast episode.

    18 min
  • Human Resource recruitment trends
    Human Resource is a critical skill set that every Entrepreneur is assumed to have. However, we see many startups fall apart due to lack of team skills or team bonding or belongingness to the organization.
    Dr GG Saxena, IAS retired and currently Sr Vice President, TSCPL asks Mr Ambuj Saxena, co-founder, Social Buzz, some pertinent questions on current recruitment trends. During the candid discussion, there are pertinent points of discussion that revolve around the current recruitment trends and tapping digital marketing channels for building a positive candidate profile that speaks out before the candidate utters the first word. Tune into an insightful discussion.....
    18 min
  • How to motivate your employees
    Recruiting the best talent in the industry is one challenge however, motivating your employees and getting the best out of them without fail is a different challenge altogether. Ambuj Saxena, co-founder of Social Buzz discusses with Dr GG Saxena, IAS retired and currently Senior Vice President, TSCPL, how to categorize employees in an organisation and how to get the best out of them through positive reinforcements in the long term.
    12 min

About Social Buzz Podcast

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Social Buzz keeps you updated on the latest trends in the Digital marketing field!