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FranCamp 2011: Franchising Goes Social will be the first social media un-conference for the franchise industry. Social media and social media related topics are the most talked about in franchising and even at huge events like the annual IFA conference, helpful information is sometimes hard to come by.
How do you market to your customers in a world gone mobile? Chuck Martin, author of The Third Screen and New York Times Business Best Seller The Digital Estate will join Deb and AK to share how to harness mobile technology to better serve your customers more effectively.
Kirsten Knipp, Director of Product Marketing at HubSpot will walk Deb and AK through strategies of inbound marketing - getting found, converting leads to customers, and analytics the HubSpot way! Check out HubSpot's weekly marketing update videos on HubSpot.TV which is filmed live on Fridays.Kirsten will share a little about HubSpot's very unique culture and you can find their "Living Guidebook for Potential and Current Employees" here
Dana Lopez aka "On-Line Director" for Social Geek Radio will sit in as co-host for AK Stout this week. Joining Dana and Deb is Abbie S. Fink, Vice President/General Manager at HMA Public Relations.
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