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Please note the time for the show this week (6:30 PT/8:30 CT/9:30 ET).
The most frequently asked question AK Stout receives from Franchisors is whether or not their individual Franchise locations should have their own Facebook Business Page or whether content from the national Facebook Page can suffice for the entire system. Depending upon your role, you may have an immediate, gut feeling about that idea. AK is not only a firm believer that individual Franchise locations can benefit dramatically from having their own Facebook presence, but she has witnessed the success that can be garnered when a Franchise location builds a community on Facebook.
In three short weeks FranCamp, the first social media un-conference for the franchise industry will take place in Nashville, TN. Anyone who works in franchising should attend. Franchisors, CEOs, COOs, VPs of Marketing and VPs of Franchise Development.
Jennifer MacDonald, Online Community Manager for WIN Home Inspection says using video for business should not be frightening! She will share what you need to know in order to get started with online video as part of your marketing strategies.
Richard Brasser, CEO, The Targeted Group will be our guest this week. Since founding the company in 1999, Richard has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding in strategic marketing programs for companies such as Siemens, Citibank Smith Barney, Pepsi and RSM McGladrey, Richard has honed his understanding of how to create real engagement both in person and online.
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