Social Geek

Join AK Stout and Deb Evans as they chat with Michelle Rowan, COO of Franchise Business Review. Franchise Business Review (FBR) is a market research company in the franchise space. They specialize in franchisee satisfaction, validation and customer validation. FBR helps franchisors benchmark and strengthen their brands, and help interested franchise buyers identify quality franchises to invest in, and make the process easier to connect with franchisees and find reliable satisfaction information.

This week AK Stout and Deb Evans welcome Justin Brackett as special guest. Who is Justin Brackett you ask. He is: A Social Media Evangelist. Entrepreneur. Blogger. Lover of the RedSox. Champion of Non-Profits.

Justin recently attended CES (Consumer Electronic Show) in Las Vegas! As Vice President of Digital Management at Kioky (www.kioky.com) (KEY-oak-E) he says, "The greatest problem plaguing our modern world? Poorly applied iPhone screen protectors, of course. Thankfully, New Jersey-based startup Kioky has a solution--its Screen Care Pro back. The company's "perfect fit technology" ships with the above plastic applicator, which centers the screen guard perfectly on your iPhone. - http://www.gearlog.com

Justin will share with us the challenges of being a social media evangelist and entrepreneur introducing a new product at the one of the world’s largest consumer technology tradeshows that featured 2700 exhibitors!

Deb Evans welcomes new co-host AK Stout, founder/owner of Saying It Social, LLC. With a degree in Marketing, AK prides herself in finding ways to utilize her knowledge in conjunction with the ever expanding mix and advantages of online tools to increase a brand's exposure while establishing trust and cultivating meaningful business-consumer relationships.

Our guest this week is Jack Monson, Vice President Engage121. Engage121 provides marketing and communications professionals with social media and public relations software solutions. Join us as Jack discusses why monitoring social media will help your business respond to relevant conversations. Learn more about Jack and Engage121 http://engage121.com

We are coming to the end of 2010 and time to plan for 2011. What will you Social Technology Strategic Plan look like? Do you have a social media road map? Are you getting the most out of LinkedIn, Twitter or Facebook?

Join us and guest AK Stout as we discuss planning strategies for 2011! Follow AK on Twitter @SayingItSocial and visit her Facebook page http://www.facebook.com/sayingitsocial

Our guest this week is Tracey E. Diamond, Esq from Hyland Levin Attorneys At Law. Tracey practices in the areas of employment law, human resources counseling and employment litigation.

As franchisors continue to use social media to expand brand presence and maintain consistency across all media, it is important to adopt a comprehensive social media policy to ensure that company employees, franchisees and employees of franchisees are on board - while at the same time avoiding exercising too much control over the franchisee's employment practices to limit vicarious liability claims.

Tracey will share her list of best practices that should be addressed in all social media policies. Tracey's contact information is: [email protected] http://www.hylandlevin.com/