Social Geek

Join us as we discuss Accidental Billionaires - The Founding of Facebook by author Ben Mezrich. We'll also chat about the upcoming movie based on the book called The Social Network. Don't miss this episode and the always awesome Geek It Out tips at the end of the show.

Deb's weekly co-host BJ Emerson will not be able to join the show this week as he will be in flight to a destination unknown. He has promised to return next week. In the meantime, Lorri Wyndham, COMPUTER EXPLORERS Operations Manager will join Deb as co-host this week. Deb and Lorri will discuss why they have been called "social geeks" and will share their thoughts of who they believe are "social geeks" and why. BJ just may be the hot topic of conversation! Are you a geek due to the number of followers you have on Twitter or friends on Facebook? How many badges do you own on Foursquare and how many locations can you declare to be the Mayor? Does your blog or website have a "Like" button? What is the geek profile of 2010 and will it look different next year? Join the show live and use the chat feature to share your thoughts. Social Geek Radio is not complete without "Geeking It Out" at the end so be prepared to have your computer in position with the internet open.

BJ and Deb welcome Thomas Scott www.brandjournalists.com as a guest this week. Thomas believes that Brand Journalism is the key to communication today. Brand Journalism involves telling stories about a company that make readers want to know more. It means having conversations with them – not preaching at them. Heavy-handed, hard sells no longer work because people tune them out. People simply don’t trust one-way messages handed down from a corner office. Thomas is an accomplished photojournalist published in most US dailies and many magazines. Twice nominated for the Pulitzer Prize, published in USA Today, New York Times, Wall Street Journal, Elle Magazine. He is an expert at blogging and PR campaigns to generate read leads and business!

Join BJ and Deb and special guest Lorri Wyndham @LorriW (on Twitter) as they continue discussions on social networking.

There are so many social media channels with excessive noise in all directions! So how do you get heard?

• How important is listening before speaking?

Join BJ and Deb as they discuss their review of Jeffrey Hayzlett's book "The Mirror Test."

Hayzlett is the former chief marketing officer for Eastman Kodak. He is a C level executive who discusses marketing and networking in the age of social media. He has appeared on several news and reality tv shows including The Celebrity Apprentice.

Hayzlett says there are four social media Es for customer relations: engage, educate, excite, and evangelize.

If you are not familiar with Hayzlett search his name on YouTube or visit his Facebook page Jeffrey Hayzlett to learn more before listening to our show or reading The Mirror Test.