Social Geek
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Social Geek episodes

  • The Importance of Branding with Erik Huberman and Jack Monson

    Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller!

    Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés!

    Thanks to TruPresence and Thryv.

    16 min
  • Catching Up with Dina Dwyer-Owens

    Today we’re catching up with Dina Dwyer-Owens, author, motivational speaker, and the former CEO and Chairwoman of Neighborly. Dina recently earned the IFA’s prestigious Hall of Fame Award for 2022

    Dina is still speaking to many groups about getting clarity about values. She’s also now sharing a values-planning workbook for free at dinadwyerowens.com

     

    Thanks to Serviceminder and Exults.

     

    21 min
  • TikTok for Franchises with Maresa Friedman

    Should your Franchise Brand be on TikTok?

    “In the absence of information, people will choose something else,” says Maresa Friedman.

    In Part 2 of our #MarketMonday discussion with after Maresa's standing room only presentation at IFA 2022, we dive deep into TikTok. Is TikTok really so different or is it the same behavior we’ve seen for generations just happening faster?

    Maresa shares tips for franchise brand marketers including how to:

    Get your brand engaging with consumers on TikTokStart creating something now without waiting for it being perfectReach people who are totally new to your brandDevelop a strategy around “WHY should anyone care about your brand?”Write TikTok copy and captions with great trending hooks
    Follow @maresasd on TikTok and Instagram

    Thanks to TruPresence, AnswerConnect, and Thryv.

    27 min
  • Marketing Leadership with Nicole Salla

     

    Salla is the Chief Marketing Officer at Kiddie Academy. Today we discuss:

    Building a marketing team.Building trust within the team.Building relationships with your mentors / mentees.And ultimately, building a team of LEADERS.
    We’ll also dive into Nicole’s interest and expertise with the connection between Psychology and Marketing (spoiler alert: they are the same thing!)

    Thanks to Exults and Serviceminder

     

    29 min
  • Just Jania with Lori Meyerson

    Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!

    Lory Meyerson, President of Pinnacle Franchise Development, is today’s guest. 

    Lory and Jania dive deep into the advantages to working with both broker groups and franchise development sales companies.

    26 min
  • Marketing Automation with Maresa Friedman

    Maresa Friedman is back to chat about Automation, AI, TikTok, and more. In Part One of our chat, Maresa shares her ideas that lead to her presentation at IFA 2022 on Marketing and Automation Trends.

    We’ll discuss how Automation can help Franchises in the current marketplace where talent is so hard to find, and how Marketers can let automation take care of the day-to-day tasks so they can spend more time on strategy and thinking about the next level.  

    We’ll also touch on AI finding patterns that create opportunities, conversational marketing, and (yes!) the death of bad chatbots.

    Thanks to TruPresence, AnswerConnect, and Thryv.

    21 min
  • Multi-Brand Franchise Power with Paul Flick

    Paul Flick, CEO of Premium Services Brands, discusses Multi-Brand Franchise systems. What makes a multi-brand group successful? How do you leverage happy customers to better serve more customers? What kinds of team members and skillsets are critical for this structure? Paul also shares trends he’s watching in franchising and in home service brands.  

     

    Thanks to Xendoo and Consumer Fusion.

     

    19 min

About Social Geek

From the publisher's feed

Hello Geeks. Social Geek is the most popular Franchise podcast. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.

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