Social Geek

Today’s guest is Ted Asbury, Executive Vice President of Franchise Strategy at Location3.

Ted shares his thoughts on the benefits of cross-functional alignment within the franchisor organization as well as tips for building relationships in the industry and finding the right agency partners for your brand.

Thanks to Citrin-Cooperman, iPost, and Benetrends.

The Franchise News Podcast for Wednesday, August 4, 2021

In the news this week:

The Department of Labor

Matt Haller, International Franchise Association

Service Master Brands, Elane Stock

Two Men and a Truck, Jon Nobis

Church’s Chicken

Loyalty Brands, John Hewitt

Little Medical School

Ruby Tuesday, Jenifer Boyd Harmon

PuroClean, Steve White

Franchise Business Review, Emily George

Starfish SEO & Marketing, Martha Magat

Brand One, Ralph Yarusso

Fuzzy’s Taco Shop, Paul Damico

Hand and Stone Massage and Facial Spa, John Teza

Zaxby's, Alysha Fleming

Buff City Soap, Craig Kessler

Massage Heights, Scott Schubiger, Donald McConnell, Jim Graham

BizCom Associates, Madison Woodruff, Clarissa Rios

Killer Burger, John Dikos

McDonald’s, Manu Steijaert

And many more!

MFV Expositions / International Franchise Expo and Constant Contact.

Matthew Montoya, Channel Enablement and Marketing Manager of Constant Contact joins the show to share current trends in online branding & lead generation for franchises. Now that activity is picking up for many small businesses, are some local owners taking their eye off the marketing ball?

And, is email marketing dead? No, but BAD email marketing IS dead!

Thanks to Benetrends, Suttle-Straus, and Location3.

On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.

Mike shares multiple items this week including news of Instagram's new affiliate marketing tool for Influencers and how this could also be used for Franchisees. We also discuss Facebook's dynamic ads inside games Virtual Reality platforms!

Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for August, 2021.

And, shout out to Kristen Pechacek, Sherri Fishman, and the International Franchise Association's Marketing & Innovation Committee for their persistence in moving our industry forward!

Best-selling author Stan Phelps is back on Social Geek to talk about his latest project, Pink Goldfish 2.0: Defy Normal and Exploit Imperfection.

Stan shares the concepts behind the "Pink Goldfish" including that our flaws actually make us awesome and help us escape the sea of sameness. We also chat about his "Goldfish Tank" concept and Social Geek's favorite idea, #microweirdness!

Catch Stan and his co-author David Rendall on their road trip across the country including a stop in Chicago on 8/3!

Thanks to Location3, AnswerConnect, and iPost!

MasterMind Minutes with Gary Occhiogrosso

Today’s guest:  Steven Montgomery, Founder and CEO of That 1 Painter

Learn more from Gary at Franchise Growth Solutions

The Franchise News Podcast for Wednesday, July 21, 2021:

In the news this week:

Neighborly, Mike Bidwell

Taco Cabana, Yadav Enterprises

Tony Roma's, Ramon Bourgeois

College HUNKS, Nick Friedman

University of Central Florida

Yum! Brands, Scott Catlett

University of Louisville

Portillo Hot Dogs, Michael Osanloo

Fishman PR, Sherri Fishman, Brand Fishman

Accenture, Robert Cresanti

Twist Brands, Nancy Bigley

Senior Helpers, Mari Baxter

Pet Wants, Ed Evans

Handyman Connection, Jake Halbert, Luke Schulte

Captain D's, Bindi Menon

Smalls Sliders, Joe Lewis

Burger King, Ellie Doty, Tom Curtis

Walk-On's Sport Bistreaux, Luke DeRouen

Authority Brands, Jenna Spadaccino

Freddy's, Andrew Thengvall

Mary Coots, Todd Phelps

Neighborly, Ben Gardeen

Thanks to MFV Expositions / International Franchise Expo and Location3

Facebook Franchise Tip of the Week: Protecting Your Franchise BrandOn Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.

Today we're tackling the hot topic of misinformation on social media and how it can affect your brand. Facebook is flagging pages and accounts that it sees as spreading misinformation. Now more than ever, we advise all franchise brands to be aware of what is being shared from Franchisees' pages and even personal profiles!

Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!

Here's the latest installment of our conversations about The Culture of Franchising. Joining us today are:

Alesia Visconti, CEO of FranServe, and CEO / Publisher of Franchise Dictionary Magazine

/

Sheila Fischer, Vice President at MFV Expositions

/

Trevor Rappleye, CEO of FranchiseFilming

/

Melani O'Meara, Senior Manager, Administrative Strategy, BDO

/

Join us for a discussion about the culture of each of their brands and thoughts on what makes the culture of Franchising so compelling!

Thanks to Location3, iPost, and Benetrends.

Shout outs today from our guests include #IFE2021,#FranchiseExpoHouston, and Rose Mango.