Social Geek

Join Jack Monson and Kristen Pechacek behind the scenes making last minute plans for the upcoming IFA Marketing Workshop. Kirsten and Jack are once again emceeing this virtual event and invite you to listen in on their final planning session. The topics discussed at the workshop are:

Balancing Upper and Lower Funnel Tactics: Brand Building Versus Lead Gen

and

Bringing Brand Loyalty Back

Bonus: along the way, Kirsten shares how her brand, MassageLuxe, is handling both of these!

This virtual workshop is Thursday, June 24 at 2pm EDT. There are NO talking heads or panels of "experts" selling you their solutions. It's 100% peer to peer coaching. Please register now and join us. 

On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.

Today Mike has news and analysis of the announcements at the recent Facebook F8 event. Items include the rollout to all advertisers of Business Suite, more tools available for your Business Page, Instagram Messaging, and the all-new WhatsApp Business and how it can be used for franchises.

Shout out and congratulations to a friend of this podcast, Matt Haller, on being named CEO of The International Franchise Association!

Also, please join us August 31 – Sept 3 at Caesars Palace in Vegas for the 20th Annual Multi-Unit Franchising Conference!

Thanks to AnswerConnect, Franchise Payments Network, and Social Joey!This special episode was recorded in Chicago at one of this year's Franchise Shows organized by National Event Management.

We're on the road again with these friends in the Franchise space:

Emily George of RevLocal

Chris Wilson of Legacy Franchise Ventures

Fernando Meza of Oneupweb

Turner Gaw of North State Bank.

Join us for insights on the culture of each their brands and thoughts on what makes the culture of Franchising so compelling!

The Franchise News Podcast for Wednesday, June 16, 2021.

In the news this week:

National Federation of Independent Business, Bill Dunkelberg

Self Esteem Brands, Strong U, Chuck Runyon

Perkins, Michael Abt

Oxi Fresh, Jonathan Barnett

Chicken Salad Chick, Scott Deviney

CKE Restaurants, Hardeee's, Matthew Wells

Shake Shack, Katherine Fogerty

Pancheros, Joe Gale

H&R Block, Karen Orosco,

Bob Moretti, Roxane Harris

Pieology, Bijan Sami

Spring-Green, Pet Butler, Matt Jevne

MFV Expositions, Riese Rubin

International Franchise Association

Thanks to Social Joey and iPost

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Adam Chandler, COO and C0-Founder of Eulerity

Learn more from Gary at Franchise Growth Solutions

Here is Jack Monson’s new article in  The Multi-Unit Franchisee Report for June 2021.

Text version

Michael Iannuzzi is a partner and the co-leader of the franchise practice at Citrin-Cooperman. Michael shares his thoughts on the importance of the financial statement audit for franchisors and trends he sees for franchising in the second half of this year.

Thanks to Social Joey, Franchise Payments Network,  Suttle-Straus, and Oneupweb.

The Franchise News Podcast for Wednesday, June 9, 2021:

In the news this week:

California Assembly Bill 257

International Franchise Association

California Restaurant Association

YUM! Brands, Chris Turner

Dragontail Systems Limited

Pizza Hut, Nicholas Burquier

Consumer Fusion, Brynn Gibbs

Caring.com

Nathan's Famous, James Walker

Arthur Treacher's Fish & Chips

The Junkluggers, Josh Cohen

Papa John's, Caroline Oyler

Fresh Dining Concepts LLC, Luis San Miguel

Catherine Monson

ZIPS Dry Cleaners, Bob Barry 

Qdoba, Jim Sullivan

Bloomin' Brands, Danielle Vona

Potbelly, Larry Strain

Back Bear Diner, Chad Corrigan

The Joint Chiropractic Network, Mark Miller

The Franchise Show, FranchiseShowInfo.com

Michael Hyam

BIGGBY Coffee

Rosati's

Thanks to Social Joey and iPost

On Mondays, podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises courtesy of Social Joey.

This week, we're discussing Facebook's new hyper-local Neighborhoods function. For Franchise brands and Franchisees, this will allow us to reach people directly in very specific communities, small towns, and neighborhoods. We see this as a great way to get a franchisee's employees involved in engagement.

We think it will be especially powerful for Service Brands and Multi-Unit operators of any concept. And Mike shares a tip on how to use this for Franchise Development!

Thanks to Franchise Dictionary Magazine for your support. Check out the June 2021issue now!

Angela Coté is back on Social Geek to chat about leadership, taking action, and providing value.

We also dive into the end of the talking head panels, either virtual or in-person, and the growth of collaborative peer-to-peer learning. Listen to this conversation and go be awesome.

Thanks to Social Joey, Franchise Payments Network, Citrin-Cooperman, and AnswerConnect.

Hat tip to Marie Forleo #everythingisfigureoutable, Lisa Nichols, and Simon Sinek!