Shannon Wilburn, CFE, is the Co-founder and CEO of Just Between Friends Franchise Systems, Inc., North America’s leading pop-up children’s and maternity consignment sale. Just Between Friends has 150+ franchises in 32 states. Each franchise hosts two or more seasonal sales a year in their community. JBF was founded on the idea that everyone deserves to feel good about providing well for their families. JBF was named to Forbes “Top Ten Franchises in America” for 3 years in a row and has been named in the top franchises for franchisee satisfaction by Franchise Business Review for the last 14 years. JBF has also been named to the list of “Top Franchises for Women,” “Top Ten Home-based Franchises for Stay-at-home Moms” and “Best of the Best Low-Cost Franchises by Franchise Business Review for a fourth year.  Interviewed by Michelle Rowan, President, Franchise Business Review.

Today we’re talking about marketing and branding inside a franchise location with Pamela Ross, Senior Manager of New School Openings at School of Rock and Derrick Ableman, Marketing Manager of Northeast Color.

How do the colors, textures, and decor create the right vibes and brand consistency? How did the pandemic change the interior designs? And, what does it mean to be Environmental Marketers?

Thanks to Franchise Payments Network, POLN8, AnswerConnect, and Scorpion!

The Franchise News Podcast for Wednesday, April 21, 2021.

In the news this week:

The PRO Act

Domino's, Dennis Maloney

Nuro

Scorpion, Daniel Street

Mikel Chertudi, Raj Ramanan, Azim Nagree

Duck Donuts, Russ DiGilio

Lapels Dry Cleaning

Martinizing Dry Cleaning

Assisted Living Locators, Angela Olea

Franchise Business Review, Michelle Rowan

FOCUS Brands, Guillermo Cremer, Joe Guith

Jack in the Box, Dustin Thompson

Zaxby's, Brenda Trickey

Hilton, Colette, Baruth

Christian Brothers Automotive Corporation, Miss Wright

Tint World Automotive, Kelly Wruck

Streamline Brands, Ashely Mitchell

Blaze Pizza, Brad Reynolds

Little Caesars, Erin Martin

Eat The Frog Fitness

Zeeks Pizza

The Franchise Show, FranchiseShowInfo.com

Thanks to Social Joey and Benetrends

Ordering food from restaurants via apps has gone through a revolution in the past year. Stephen Gladney (the Sales Nerd) and Justin Barber (the Tech Nerd), co-founders of a fantastic new technology called OrderNerd join us today to share trends on third party delivery, ghost kitchens, and consumer data.

Thanks to Northeast Color, iPost, and Oneupweb

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Eric Gagnon, Co-Founder and President of We Sell Restaurants

Today’s question:  What should buyers look for when purchasing an existing business?

Kevin Wilson is the CEO of Buzz Franchise Brands which includes the Pool Scouts, Home Clean Heroes, and British Swim School.

Kevin shares trends he’s seeing for home service brands, business opportunities for corporate refugees this year, and what it means to be Amazon-proof.

Thanks to Social Joey, Citrin-Cooperman, and Scorpion!

Today we're taking another look at e-mail marketing with industry veteran Andrew Kordek of iPost. Andrew geeks outs about e-mail challenges and trends including unique content, segmentation, and dealing with fragmentation for local franchisees.

Be sure to catch the Social Joey crew May 7 - 8 at Franchise Expo Nashville with MFV Expositions!

Thanks to Scorpion, and Suttle-Straus.

The Franchise News Podcast for Wednesday, April 7, 2021

In the news this week:

Chick-fil-A, Dan Cathy

Pizza Hut, Nicolas Burquier

Firehouse Subs, Don Fox

Moran Family of Brands, Pete Baldine

Turbo Tint, Greg Goodman

Xponential Fitness, Anthony Geisler

Jersey Mike's Subs, Peter Cancro

Pizza Hut, Lynne Broad

Zaxby's, Mike Nettles

Potbelly, Scott Swayne

Floyd's 99 Barbershop, Phil Horvath

MRI Network, Emily Phair

Connect Agency, Jason Jacquot

Sport Clips Haircuts, Edward Logan

Robert Cresanti

International Franchise Association

Wanda Williams, Yum! Brands

Marcus Banks, Wyndham Hotels & Resorts

Greg Flynn, Flynn Holdings 

James Holthouser, FOCUS Brands

Kenny Thompson, PepsiCo

Earsa Jackson, Clark Hill Strasburger

Jay Duke, BDO

The Franchise Show, FranchiseShowInfo.com

Thanks to Social Joey and Oneupweb

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Mickie Kennedy, Founder of eReleases

Today’s question: Why Use Press Releases for Your Business?

Kristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space.

The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of:

This event is FREE for all current IFA members! But space is limited, so please register today at:

https://community.franchise.org/webinar/ifas-marketing-innovation-committee-virtual-workshop

Thanks to Social Joey, Northeast Color, AnswerConnect, and Scorpion