Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool.

Shout out today to the International Franchise Association and Kristen Pechacek. Please save the date April 27 for an IFA Marketing Workshop hosted by Kristen and Jack Monson. Details and registration soon at franchise.org

And we will see all of you May 7-8 in at Franchise Expo Nashville with MFV Expos!

Today we’re speaking with Michael Shapiro, founder and CEO of TapInto. Michael is in the center of where local news + marketing + franchising meet. TapInto is a local media network with 85 franchise locations that fills the void left by the lack of local news outlets and provides marketing opportunities for other small businesses. 

Thanks to Northeast Color, Suttle-Straus, and Scorpion.

Today’s guest is Harrison Gross, CEO of Smart Eyewear company, Lucyd! Harrison chats about this emerging category, the rise of Audio Branding, and the power of audio for SMBs & Franchises.

Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Devin Miller, Founder and CEO of Miller IP Law

Today’s question:  How do startups protect their intellectual property? 

Reach Devin here  

Jodi Krangle is a Voice Over Actor, Audio Branding expert, and host of one of our favorite new podcasts, the Audio Branding Podcast. Jodi and Jack discuss everything about sound for brands including podcasts, voice activated devices, sonic logos, and more.

Thanks to Social Joey, iPost, AnswerConnect, and Scorpion!

The Franchise News Podcast for Wednesday, March 17, 2021

In the news this week:

The PRO Act

International Franchise Association, Matt Haller

Dunkin Brands, Kari McHugh

Hilton, Frank Passanante

Subway

Xponential Fitness, Sarah Luna

Dannon Yogurt

Corner Bakery, Donna Josephson

East Coast Wings + Grill, Sam Ballas

Campbell Soup

Domino's, Frank Garrido

H&R Block, Karisa Booker, Mark Darling

Scott Runkel, Ryan Weber

Retro Fitness, Mark Andrews

Honey Baked Ham, Jim Dinkins

Penn Station East Coast Subs, Mike Bradford

Burger King, Tom Curtis

Pizza Hut

Topgolf, Artie Starrs

The Franchise Show, FranchiseShowInfo.com

Thanks to Social Joey and Oneupweb.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Last week Facebook rolled out some tools and options to limit the negative effects of the coming changes to your audience tracking.  The Conversions API does not rely on Cookies from users' browsers, but on your own first party data from the server level where your brand's website is hosted. Mike shares where you can find the resource center on Facebook to get your Conversions API and get it configured today!

And Jack and Mike will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 7 and 8! We'll be  podcasting and chatting with Franchisors about marketing challenges and solutions. If you’re coming to Nashville, please let us know.

Megan Allen, Market President, FranNet Colorado,  got her first taste of franchising in college, when she helped her father grow a franchise that leased equipment for property-improvement plans. Later, Allen joined Colorado-based doggie daycare franchise Camp Bow Wow, where she started as the Director of Strategic Development before working her way up to the role of Chief Operations Officer. 

After leaving Camp Bow Wow, Allen started her own franchise consultancy, FranPromise, where she leveraged her experience in the industry to help other entrepreneurs find the right franchise opportunities that aligned with their goals, skillets and values. 

Now, after running her own independent franchise consultancy in Denver for more than six years, Allen has joined forces with FranNet, a franchise consulting firm with locations across the U.S. and Canada. She is excited to round out her career, becoming a Franchisee herself, with the FranNet team and helping support and grow her clients by helping them fulfill their own business ownership dreams.

Interviewed by Liane Caruso, CFE, franchise marketing consultant with helloCMO. 

Brian Schnell is a Partner and Chair of Franchise Practice at Faegre Drinker.

Brian is passionate about franchising, representing franchisors from across the U.S. and abroad. Brian has devoted more than 30 years to finding solutions and approaches for his clients on their challenges and opportunities. Brian counsels both emerging and mature franchisors worldwide and has experience in dozens of industries where franchising plays a key role. 

Brian did his undergrad work at the Carleton College, cum laude and received his Juris Doctor, at the University of North Dakota school of law with distinction, Order of the Coif. 

Brian served as the COO and Chief Legal Officer during 2012 for one of the country's leading health care franchisors. During his time in this role he led the company's field operations team and the franchise administration and legal groups. 

Interviewed by Emma Dickison, CFE, CEO and President of Home Helpers Home Care.