Social Geek
Download on the App Store

Social Geek episodes

  • Marketing & Innovation: Maresa Friedman

    2015 called and wants its marketing strategy back.

    It's the Social Geek Marketing & Innovation update for May with outspoken innovative marketer, Maresa Friedman.

    Maresa joins host Jack Monson for a round of venting about some bad trends in marketing especially for franchise brands including:

    • AI-generated LinkedIn posts
    • LinkedIn “heroes”
    • Marketing personas
    • Sales funnels
    • Vanity metrics
    • Pre-scripted podcasts
    • And … best of all … AI “experts”
    • What else are we missing? What misguided tactics make you roll your eyes and speed past on your feed?

      Listen now on Spotify, Apple, Amazon, and more.

      Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

      https://franzy.com/socialgeek

      http://vendasta.com/franchise

      http://hughes.com/franchise

      https://thunderlymarketing.com/podcasts/

      Special Guest: Maresa Friedman.

      45 min
    • One On One with Shelly Sun Berkowitz

      Shelly Sun Berkowitz joins a One On One conversation with Social Geek host Jack Monson. She describes her recent sale of her successful franchise brand BrightStar Care to a Private Equity partner, moving from CEO to Executive Chairwoman of the Board, and remaining involved in the home care industry and franchising.

      Shelly shares advice for leaders regarding:

      • Turning over “your baby” to new owners

      • Identifying your potential buyers and partners

      • Honoring your own legacy

      • Walking away from a deal when it doesn’t feel right

      • Considering your customers and franchisees

      • And being present for your family and your business

      • Thanks to Franzy , Vendasta, Hughes, and Thunderly.

        https://franzy.com/socialgeek

        http://vendasta.com/franchise

        http://hughes.com/franchise

        https://thunderlymarketing.com/podcasts/

        Special Guest: Shelly Sun Berkowitz.

        36 min
      • Social Geek Live at Franchise Expo Charlotte 2025 Part 2

        It’s Part 2 of our Social Geek Podcast series recorded live at Franchise Expo Charlotte.

        In this double-sized episode, we’re talking to franchise development pros, CEOs, and founders about what makes their brand unique and getting their take on the what’s up in franchising for the rest of 2025. You’ll hear from:

        Raj Bhasin, Autism Center of Excellence

        Shannon Wilburn and Brian Luciani, SMB Franchise Advisors

        Blaine Young, NaturaLawn

        Christian Collucci, Instant Imprints

        Paul Dorsey, Jantize

        Richard Prout, Eat Gather Love

        Brian Glynn, Village Idiot Pizza

        Gavin Lantzy, Daisy

        Joe Colucci, Dirty Dogs Spa & Boutique

        Jamie Brooker, Brooker’s Founding Flavors Ice Cream

        Thanks to our partners at MFV Expositions and Comexposium. We’ll see you next in NYC at IFE 2025!

        Thanks to Vendasta, Franzy, Hughes, and Thunderly.

        http://vendasta.com/franchise

        https://franzy.com/socialgeek
        http://hughes.com/franchise
        https://thunderlymarketing.com/

        1 hr 29 min
      • The AI Sherpa with Robert Mitchell Part 6

        AI Sherpa is back on Social Geek. This month, Robert Mitchell welcomes guest Eric Cook, Franchise Owner with WSI.

        Robert and Eric discuss the consulting side of WSI’s AI work with a focus on how AI is impacting community banks and other local businesses.  

        Also, our monthly update on the latest AI tools for Franchises including Robert’s take on DeepSeek, the completive landscape for apps, and some AI voice agents.

        Thanks WSI!

        Special Guests: Eric Cook and Robert Mitchell.

        27 min
      • Marketing & Innovation: LinkedIn Tips for Franchises

        This is the Marketing and Innovation Update for April 2025 focusing on LinkedIn.

        This special edition features AJ Wilcox, Course Instructor from LinkedIn and founder of B2Linked.  AJ shares the latest tips and best practices for LinkedIn content, ads, and formats for Franchise brands.

        Thanks to Vendasta, Hughes, and Franzy.

        http://vendasta.com/franchise

        http://hughes.com/franchise
        https://franzy.com/socialgeek

        Special Guest: AJ Wilcox.

        19 min
      • Just Jania: Edwards and Gerson

        Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.

        Franchise icons Bill Edwards & Keith Gerson join Jania in a conversation about:

        • Lessons from the experts with insights gleaned over a lifetime of business excellence

        • Operational strategies that businesses can use to foster sustainable growth

        • Their new joint-venture: The Franchise Consortium - helping franchisors find the right suppliers, who actually do what they say they can do

        • Their supplier accreditation program that includes education, awards, and proven results

        • 37 min
        • Live at Franchise Expo Charlotte, Part 1

          Today’s show was recorded live at Franchise Expo Charlotte. We’re talking to franchise development pros, CEOs, and founders about what makes their brand unique and getting their take on the what’s up in franchising for the rest of 2025.

          Host Jack Monson welcomes:

          Tim McCarthy, Rosati's Pizza
          Toni Harris Taylor, Drastic Results
          Scott McDaniel, Logiscool
          Jim DiRugeris, Lightbridge Academy
          Jenny Young, Brooklyn Robot Foundry

          Thanks to Vendasta, Franzy, Hughes, and Thunderly.

          http://vendasta.com/franchise

          https://franzy.com/socialgeek
          http://hughes.com/franchise
          https://thunderlymarketing.com/

          42 min
        • Franchise Rock Stars: Sea Change

          Sea Change – when has something in your life shifted overnight, and what did you do about it?

          Our franchise rock star panel today is: Derrick Abelman, Kristen Pechacek, Scott Greenberg, and Danielle Wright with host Jack Monson.  They’re sharing important changes in their lives and franchising careers, and how they handled it.

          Please join us for a very raw and personal conversation.

          Thanks to Vendasta, Franzy, Hughes, and Thunderly.

          http://vendasta.com/franchise

          https://franzy.com/socialgeek
          http://hughes.com/franchise
          https://thunderlymarketing.com/

          Special Guests: Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.

          33 min
        • The AI Sherpa with Robert Mitchell Part 5

          “The only sustainable competitive advantage we have is the speed at which we learn.”

          • Dan Monaghan
          • The AI Sherpa, Robert Mitchell, is back on Social Geek, live from The IFA Convention where the crowd is chasing him down to answer their AI questions.

            Special guest Dan Monaghan, CEO of Clear Summit Group, also joins the conversation to discuss unlocking the economic impact of AI. Dan shares how their leading AI consulting business is solving problems in AI just like WSI began solving problems in digital publishing 30 years ago.

            Thanks WSI!

            Special Guests: Dan Monaghan and Robert Mitchell.

            17 min
          • One On One with Susan Beth

            Continuing the Social Geek series of One On One Conversations with the top thought leaders in Franchising with Susan Beth!

            Susan is franchising's leading expert in Private Equity and shares her outlook for PE's exponential growth in the space in 20025 and 2026.

            She covers:

            • Why do PE firms love franchising now?
            • How does a brand engage with PE and what are some options to consider?
            • Creative strategies & exit strategies for brands and multi-owner owners
            • Thanks to Susan for joining the podcast live at The International Franchise Association Convention.

              Thanks to Vendasta, Franzy, Hughes, and Thunderly.

              https://franzy.com/socialgeek

              http://vendasta.com/franchise

              http://hughes.com/franchise

              https://thunderlymarketing.com/

              Special Guest: Susan Beth.

              11 min

            About Social Geek

            From the publisher's feed

            Hello Geeks. Social Geek is the most popular Franchise podcast. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.

            More shows like Social Geek

            Franchise News Podcast by Jack Monson

            Franchise News Podcast

            0 Listeners

            Franchise Freaks by Jack Monson

            Franchise Freaks

            5 Listeners