Social Geek

The Franchise News Podcast for Wednesday, May 13, 2020.

In the news this week:

The International Franchise Association

Tropical Smoothie Café, Charles Watson

Chipoltle Mexican Grill, Chris Brandt

David Dobrik

Saladworks, Mark Mears

TruGreen

Young Rembrandts, Bette Fetter

Glass Guru, Sean Young

Wingstop, Stacy Peterson Androes

Franchise Update Media

MFV Expositions

Franchise Springboard

Intrepid Direct

Social Joey

The #comebackofalifetime continues with Alesia Visconti, CEO of FranServe and publisher / CEO of Franchise Dictionary Magazine. Alesia discusses the higher purpose she and her Fran-tastic team feel in helping people own a business and become entrepreneurs. 

We also chat about veterans as business owners and the great work done by The International Franchise Association through the VetFran program!

Thanks to Social Joey, The International Franchise Online Expo, and Better.  

This week’s Franchise Spotlight is on Eric Meyer, CEO of Good Life Organic Kitchen, an emerging healthy food brand that is actually growing quickly in the middle of this pandemic. How is that possible?!? 

The GLO Franchising team is investing in the brand in a time when some brands are pulling back. They’re reaching new audiences using local social media influencers and offering a healthy choice for consumers via delivery and pickup. 

Plus, Eric has a VERY special offer for Veterans interested in owning their own business! 

Thanks to Social Joey, VetFran, and Better. 

The Franchise News Podcast for Wednesday, May 6, 2020

In the news this week:

Hilton

Mayo Clinic

Taffer's Tavern, John Taffer

Fransmart

LearningRx, Kim Hanson

Auntie Anne's, Heather Neary

Buffalo Wings & Rings

Little Caesars

Ebert and Gerbert's, Eric Wolfe

H&R Block, Jeff Jones

Mr Handyman, JB Sassano

Molly Maid, Mary Kay Liston

iCRYO, Mark Murdock

Taco John's, Barry Westrum

Franchisors.com

Franchise Update Media

MFV Expositions

Franchise Springboard

Good Life Organic Kitchens, Eric Meyer

Intrepid Direct

Social Joey

Today’s guest is George McGehrin, President of The McGehrin Group, focusing on executive recruitment, branding, and coaching along with helping executives tell their story to further their careers.

George advises execs to “Always Be Networking” -- not just when you suddenly need help. Now more than ever, giving more than you take is the key to building better business relationships!

Text George at 212-658-0801 to connect.

Thanks to Social Joey, Benetrends, and Photofy.

Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward. 

We also discuss the extremely helpful guidance, communications, and webinars from The International Franchise Associations.

Thanks to Social Joey, Photofy, and Benetrends.

The Franchise News Podcast for Wednesday, April 29, 2020.

In the news this week:

Driven Brands

Local Marketing Solutions Group, Al Croke

Money Mailer, Tom Baber

FAT Brands, Fat Burger, Andy Wiederhorn

Jersey Mike's

Feeding America

TITLE Boxing Club, Susan Boresow

Ziebart, Edmund Russell

Chicken Salad Chick, Scott Deviney

Zaxby's, Joel Bulger

Fisher-Zucker, Lane Fisher

Fishman PR, Brad Fishman

Crytal Lizama

Hungry Howie's, Tonya Michael

Focus Brands, Beto Guajardo

Schlotzsky's, Tory Bartlett

MOOYAH Burgers, Tony Darden

Franchise Update Media

MFV Expos

International Franchise Association

Intrepid Direct

Social Joey

Is Covid-19 actually good for marketers?

Kasey Skala leads marketing strategy at The Cerner Corporation. He says the pandemic is causing marketers to rethink what social media means for their organization and reevaluate the role their content is playing in the lives of consumers. 

Connect with Kasey on Twitter at @kmskala

Thanks Social Joey, The International Franchise Online Expo, and Photofy.

Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused. 

We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction. 

Thanks Social Joey, Benetrends Financial, and Better. 

The Franchise News Podcast for Wednesday, April 22, 2020.

In the news this week:

McDonalds

Yum Brands

Inspire Brands

InternationalFranchise Association, Robert Cresanti 

Chik-fil-A

OXXO Care Cleaners

Kolache Factory, Dawn Nielsen

Rave Restaurant Group, Pizza Inn, Pie Five Pizza

Checkers & Rally's, Frances Allen

Subway

Feeding America

 Interim Healthcare, Jennifer Sheets

Massage Envy, Beth Stiller

College HUNKS Hauling Junk & Moving, Nick Friedman

InXpress, Paul Knott

Mexican Restaurants, Inc, Pete Pacuzzi

RE/MAX, Stephen P. Joyce

Jack in the Box, Darin Harris

Naranga, Dmitry Simonov, Tariq Farid 

Intrepid Direct  

Social Joey

Kristen Pechacek