The Franchise News Podcast for the week ending March 20, 2020.

In the news this week:

The National Restaurant Association, Mike Whatley

Domino's, Richard Allison

Edible

Assisted Living Locators, Angela Olea

Habit Burger Grill

YUM Brands

Code Ninjas, David Graham

Dunkin Brands, Gagan Sinha

Red Robin, Kristi Belhumeur

Intrepid Direct

Social Joey

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast.

Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. 

Today, Mike McDowell joins to discuss a disturbing trend of increasing ad budgets focusing only on lead generation at the expense of branding. We’ll share strategies to produce strong results long-term and best practices for franchise brands to lead by delivering a strong brand framework. 

THESE ARE EXACTLY THE KINDS OF CONVERSATIONS YOU WILL HAVE AT MITCON! Save the date: Oct 28 – 30 in Phoenix!

Thanks Social Joey and AnswerConnect.

“Small Business Is Dead In San Francisco”

From high minimum wages to extreme rents to regulations killing freelancers, California – and especially San Francisco – is an impossible place to start or grow a business according to Candace and Dave Combs. These entrepreneurs share their stories about keeping a small business going in the country’s most unfriendly business climate.

https://www.combsbusinessconsulting.com

https://insymmetryspa.com

Thanks to Social Joey, Franchise Expo Nashville, and Brand Journalists.

The Franchise News Podcast for the week ending March 13, 2020:

In the news this week:

MVF Expositions

Franchise Update Media, Gary Gardner

Tutor Doctor, Frank Milner

Chipotle

Dickey's Barbecue, Laura Rea Dickey

Express Employment Pros, Bill Stoller

Hy-Vee

Wahlburgers

Jimmy John's, Darin Dugan

Jabz Boxing, Danielle Scott

Filta, Jessy Perrone

Subway, Mike Kappitt

Junk King, Chris Scallan, David Meacham, Ryan Buckles

International Franchise Association, Lauren Smith

Gini Dietrich is the founder of Spin Sucks, author, podcaster, and creator of the industry-standard PESO model. She shares the background of developing the model 7 years ago and walks us through the new updated PESO 2.0! 

Gini has always been the leader advocating that Public Relations is more than a brand enhancer … it’s a business driver.

Also, check out the Certification for the PESO Model through Syracuse University! 

And we start the show by teasing the keynote speaker for October’s MITCon event in Phoenix! Big announcement her next week!

Thanks to Social Joey, Better, and The International Franchise Association.  #MITCon

Franchisors AND franchisees!  Did you know I am on a mission to clear the air on one of the biggest pain points for both franchisors and franchisees of both emerging AND established franchise companies?  There seems to be a lot of confusion about who is responsible for getting people "in the door" i.e. driving leads.  Listen in for my take on this topic, incorporating my perspective from my 18 years as a multi-unit franchisee and some things I learned along the way about marketing.

This week’s Franchise Spotlight brings an update on Government Relations issues from The International Franchise Association’s Matt Haller and Erica Farage.

We’ll cover how franchising is responding to the latest Corona Virus news, last month’s Joint Employer ruling, AB5, the PRO Act, the TLPA, and more. 

If you’re a California franchisee or a franchisor with franchise partners in CA, please join IFA Tuesday, March 17 at the Capital to speak with legislators about AB5. For details and to RSVP, please reach out to Erica at [email protected]. And for everyone in franchising, hold the date for FAN September 15 - 16 in DC!

And to join the Franchise Action Network, text FAN to 52886!

Thanks to Social Joey, Better, and Franchise Dictionary Magazine.

The Franchise News Podcast for the week ending March 6, 2020.

In the news this week:

MFV Expositions, Sheila Fischer

International Franchise Association, Erica Farage

Wendy's

McDonald's

Valvoline 

Blink Fitness

Planet Fitness, Chris Rondeau

Biggby Coffee, Bob Fish

Arby's, Patrick Schwing, Jim Taylor

Taco John's, Kelly Hopper, Brooks Speirs

Marco's Franchising, Steve Seyferth

FlannelJax's, Terry Stewart

Edible Brands, Carey Malloy

Home Instead, Jim Hood

Handyman Connection, Clay McKee

Sport Clips

Cousins Subs, Justin, McCoy

Cristian Brothers Automotive

On the Intrepid Direct Insurance Calendar:

Franchise Update Media

Franchisors.com

Northern Illinois Franchise Association

MFV Expos

Restaurant Franchising and Innovation Summit

Canadian Franchise Association

IFA Women's Franchise Network

Matthew Haller

Social Joey

Naira Perez, Founder of SpringHill Digital in Portland, joins to the show to discuss trends about Instagram Stories for brands. Naira shares best practices in stretching your budget and building your community with elements like polls, quizzes, and checkout. Stories are changing marketing from a one-way street to two-way street!

Naira shares other paid media trends she’s spotting this year on TikTok, WhatsApp, and more.

Also… what’s the definition of a digital agency in 2020? And, did TV informercials from the 90s set the table for digital lead generation now?

Thanks to Social Joey, AnswerConnect, and Franchise Expo Nashville! 

Today’s #FranchiseSpotlight is on Eric Stites, Founder and CEO of Franchise Business Review. 

Eric shares FBR’s latest research in The 2020 Franchise Hiring Guide. The results show the latest employment trends like compensation, employee recognition, culture, and leadership. We also discuss how Gen Z is fitting in the franchise space and how bad the gender wage gap still is. 

Also, there’s still time to register for this year’s Franchising@WORK awards. Finalists from 2019 include:

Thanks to Social Joey and Better.