Today’s guest is George McGehrin, President of The McGehrin Group, focusing on executive recruitment, branding, and coaching along with helping executives tell their story to further their careers.

George advises execs to “Always Be Networking” -- not just when you suddenly need help. Now more than ever, giving more than you take is the key to building better business relationships!

Text George at 212-658-0801 to connect.

Thanks to Social Joey, Benetrends, and Photofy.

Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward. 

We also discuss the extremely helpful guidance, communications, and webinars from The International Franchise Associations.

Thanks to Social Joey, Photofy, and Benetrends.

The Franchise News Podcast for Wednesday, April 29, 2020.

In the news this week:

Driven Brands

Local Marketing Solutions Group, Al Croke

Money Mailer, Tom Baber

FAT Brands, Fat Burger, Andy Wiederhorn

Jersey Mike's

Feeding America

TITLE Boxing Club, Susan Boresow

Ziebart, Edmund Russell

Chicken Salad Chick, Scott Deviney

Zaxby's, Joel Bulger

Fisher-Zucker, Lane Fisher

Fishman PR, Brad Fishman

Crytal Lizama

Hungry Howie's, Tonya Michael

Focus Brands, Beto Guajardo

Schlotzsky's, Tory Bartlett

MOOYAH Burgers, Tony Darden

Franchise Update Media

MFV Expos

International Franchise Association

Intrepid Direct

Social Joey

Is Covid-19 actually good for marketers?

Kasey Skala leads marketing strategy at The Cerner Corporation. He says the pandemic is causing marketers to rethink what social media means for their organization and reevaluate the role their content is playing in the lives of consumers. 

Connect with Kasey on Twitter at @kmskala

Thanks Social Joey, The International Franchise Online Expo, and Photofy.

Kristen Pechacek of Self Esteem Brands returns to share digital marketing best practices for Franchise Development in the Covid-19 era. We chat about the delicate balance of where in the buyer’s journey Franchise brands should currently be focused. 

We also discuss fran dev messaging strategies beyond the value proposition and point of differentiation, and now including more compelling content about the brand’s culture and direction. 

Thanks Social Joey, Benetrends Financial, and Better. 

The Franchise News Podcast for Wednesday, April 22, 2020.

In the news this week:

McDonalds

Yum Brands

Inspire Brands

InternationalFranchise Association, Robert Cresanti 

Chik-fil-A

OXXO Care Cleaners

Kolache Factory, Dawn Nielsen

Rave Restaurant Group, Pizza Inn, Pie Five Pizza

Checkers & Rally's, Frances Allen

Subway

Feeding America

 Interim Healthcare, Jennifer Sheets

Massage Envy, Beth Stiller

College HUNKS Hauling Junk & Moving, Nick Friedman

InXpress, Paul Knott

Mexican Restaurants, Inc, Pete Pacuzzi

RE/MAX, Stephen P. Joyce

Jack in the Box, Darin Harris

Naranga, Dmitry Simonov, Tariq Farid 

Intrepid Direct  

Social Joey

Kristen Pechacek

Today’s guest is Sean McCaffrey, CEO of GSTV.  Sean shares the story of the boom of location-based video advertising and content. We discuss how his team, advertisers, and brands are pivoting to due to Covid-19 and what trends and consumer behavior might linger. 

Thanks to Social Joey and The International Franchise Online Expo.

Jennifer Jackson is the Vice President of Development at Hungry Howie’s Pizza. She shares her story of growing up in the franchise and pizza industry and becoming a leader in what were traditionally male-dominated spaces. 

Jennifer also takes us through how the current pandemic crisis is changing the franchise business today and what changes will stay with us long term.

Thanks to Social Joey and Better. 

The Franchise News Podcast for Wednesday, April 15, 2020

In the news this week: 

Franchise Update Media, Therese Thilgen

NRD Capital, Aziz Hashim

Franklin Junction

Pet Suppliers Plus, Chris Rowland

Soccer Shots

McDonald's

Biggby Coffee

Fatburger

CareerPlug

Seniors Helping Seniors, Daniel Jan

MOD Pizza, Josh Guenser

Global Franchise Group, Paul Damico

McDonald's, Mason Smoot

Potbelly, Steve Cirulis

Hungry Howie's Pizza, Jennifer Jackson

Intrepid Direct

Social Joey

Richie Huffman, CEO of Celebree School, joins the show today to share ideas on leading a team of educators as well as franchisees and business owners. 

We’ll also discuss team building and leadership during and after the pandemic crisis

Thanks to Social Joey and Better.