Social Geek

Maresa Friedman is a Fortune 100 marketing strategist who will be presenting at IFA’s MOD Event about how you can show your customers that you care about them via Google!

Brands should ask themselves:

Are you reframing your business model?

Are you communicating outwardly with customers?

Are you taking the time to show you care?

And … what are your customers Googling right now?

Big thanks to today’s co-host Kristen Pechacek of MassageLuxe.

Thanks to Social Joey, Franchise Payments Network, POLN8, Northeast Color, and a shout out to Seniors Helping Seniors.

The Franchise News Podcast for Wednesday, September 23, 2020.

In the news this week:​

International Franchise Association

FRANdata

City Wide, Jeff Oddo

Authority Brands, Rob Weddle

Noddles & Company, Dave Boennighausen

Farmer Boys, Larry Rusinko

Pizza Factory, Mary Jane Riva

No Kid Hungry

Church's Chicken, Grady Walker

Domino's, Kelly Garcia

RLH Corporation, Chris Trick

Taco John's, Greg Miller

CKE Restaurants, Lance Tucker, Phil Crawford

Twin Peaks, Scott Gray, Mike Prentiss

Roto-Rooter, Robert Goldschmidt

Culver's, Joe Koss

Maresa Friedman

MassageLuxe, Kristen Pechacek

Thanks to Benetrends and Social Joey

Register for IFA's MOD event:

https://www.franchise.org/events/marketing-operations-development-mod-virtual-conference

“A Brand is what a business or a person does. A Reputation is what people remember and share.”

Today it’s part one of a conversation Ted Rubin and I had with an audience live on LinkedIn!

Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now.

Thanks to Social Joey, AnswerConnect, OneUpWeb, and Photofy!

Today’s Franchise Spotlight is on Amy Reed, Co-owner and Co-founder of Woofies! Amy shares her thoughts on the most important part of growing a business: team building! And we’re joined by Michele Novy, Woofies’ Director of Marketing and newest team member!   

Plus, a Health & Safety Spotlight featuring TITLE Boxing Club.  Shout outs today to Springboard, Franchise Update Media, and #WoofiesAcademy!

Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.

The Franchise News Podcast for Wednesday, September 16, 2020

In the news this week:​

National Restaurant Association, Tom Bené

Spherion, Daisy Lilley

Primrose Schools, Jo Kirchner

Cousins Subs, Justin McCoy

Baskin-Robbins, Shannon Blakely

Taye Diggs

Habitat for Humanity

Corner Bakery, Donna Josephson

Domino's, Ritch Allison

St Jude's Children's Research Hospital

Massage Envy, Julie Cary

Marco's, Chris Tussing

Jabz, Natalie Straub

MRI Network, Jessica Hollander-Torres

Juice It Up!, Carlo Verdugo

SMB Advisors, Steve Beagelman

ADP

Ted Rubin

Woofies, Amy Reed

Thanks to Benetrends and Social Joey

Register for this week's #Comebakofalifetime live video roundtable with Ted Rubin and Jack Monson!

We’re looking at Franchising – especially Marketing a Franchise – through the Global AND Local lens all at the same time!

Our guests today are from Lift Brands: Carolyn Lane, US Director of Marketing and Stefanie Nicholson, Marketing and Communications Manager, Asia Pacific.  We discuss how technology and video communications have kept their brands moving forward during the pandemic plus trends in the fitness category and for franchise development for the rest of 2020 and 2021.

Thanks to Social Joey, Franchise Dictionary Magazine, and OneUpWeb.

The Franchise Spotlight is on Ericka Garza, Director of Franchise Recruitment at Pizza Hut.

Ericka shares trends that she sees in franchise development including a cultural transformation with increasing diversity and inclusion initiatives.  

We also have a franchise economy update from Tom Epstein at FPN, and an invitation to join Ted Rubin and I for a live video discussion on LinkedIn next week. Register here now!

Thanks to Social Joey, Franchise Payments Network, POLN8, Northeast Color.

Shout-outs today to Home Clean Heroes and Photofy! 

The Franchise News Podcast for Wednesday, September 9, 2020.

In the news this week:​

ServiceMaster, Roark Capital

Tropical Smoothie Café, Levin Leichtman, Charles Watson

International Franchise Association, MOD

Comfort Keepers, Carl McManus

Chipotle, Chris Brandt

Zaxby's, Vanessa Fox

Bojangles, Monica Sauls

H&R Block, Ian Hardman

Regis Corporation, Felipe Athayde

Panera Bread, Debbie Roberts

Popeyes Louisiana Kitchen, Sami Siddiqui

Juice It Up!, Susan Taylor

Qdoba, Peter Ortiz

Thanks to Benetrends and Social Joey

Rob Biesenbach is a world-class keynote speaker and author who wants to put an end to Death by PowerPoint.

His latest book is Unleash the Power of Storytelling – Win Hearts, Change Minds, and Get Results!

With so many people having virtual meetings and presentations, Rob shares great advice on looking and sounding like a world-class presenter and keeping your content fresh and interesting in a world of #ZoomFatigue.

Thanks to Social Joey, AnswerConnect, and OneUpWeb.

“Play chess while your competitors play checkers in revenue management!”

Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands!  Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audiences. And check out the #MixItUp program at Giftcardmix.com. 

Shout-outs today to Maid Right and Pool Scouts!

Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.