Imagine a Place

Social Innovation Through Capitalism | Adam Goodman, Goodman Interior Structures


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In this episode, Doug interviews Adam Goodman— the third generation CEO of Goodmans Interior Structures. The Black Lives Matter movement deeply affected Adam and spurred him to confront systemic racism within his own company. Goodman gives you his game plan on confronting systemic racism inside his company and it comes with a heavy dose of self vulnerability and a heaping side of courage. He uncovered bias in areas like promotions and "occupational sorting," and how he's working to develop individualized growth paths to retain diverse high-potential employees.

Goodman proposes and interesting idea—properly-executed capitalism can help solve societal issues. One example of this is Goodman is engaging his company's surplus resources for community benefit. When Goodman originally brought these ideas to the table, some employees doubted the concept, but this only fueled his commitment to authentically lead with purpose. Goodman emphasizes the power of vulnerable, heart-centered leadership to build trust and reduce stress.

Check out the article Doug mentioned.

Learn more about Adam Goodman.

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Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.


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