In this episode of the Starline Equine Bodywork Podcast, I sit down with Averill Pessin, a social media, communications, and business development expert specializing in the equine industry. We explore how bodywork business owners can thoughtfully define their social media ethics and create a responsible online presence that builds trust while protecting everyone involved.

Averill shares practical guidance on balancing social proof with client privacy, what to include in client agreements (including sample wording), handling comments and negative feedback, representing sale horses and before-and-after images, deciding whether to tag owners, navigating kids on social media, and maintaining professional interactions… even when opinions differ. Whether you’re growing an equine bodywork practice or simply want to show up more ethically online, this conversation offers clear strategies to check the boxes of education, advertising, and social proof without compromising integrity.

LINKS RELATED TO THIS EPISODE:

Contact Averill Pessin: [email protected]

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DISCLAIMER:
The ideas expressed in this podcast are opinions only, and are not substitutes for proper veterinary care, veterinary medicine and other forms of bodywork. The opinions are not intended to be prescriptive or diagnostic in nature.