Some very high-profile people have made excellent use of social media to position themselves as experts and to develop a personal brand – and that’s SM being used as a valid strategy and a powerful marketing tool. It helps if you are young, female and good-looking. In this episode Neil discusses how you can use social media to grow your business.

KEY TAKEAWAYS

• We can all learn from their examples if we want to “big ourselves up” and be more visible. SM reaches countless people, so it should be possible to construct a following for yourself, regardless of what niche you are operating in.
• You have to be very consistent for a very long time to grow your tribe, but it’s doable. You’ll be posting regularly and often, dealing with fans and trolls – lovers and haters.
• Weigh up the pros of doing lots of SM – then consider the Cons.
• Social media is a really big deal to a lot of people – we, as tutors need to decide whether we want it to be a big deal for us. Use social media going to give you a commercial advantage or marketing edge

There is way more people consuming content on SM than there are producing it – so the chances are that you will be a consumer rather than a producer. That time could be better spent face to face with clients, marketing, developing IP such as music, writing, courses and so on.

BEST MOMENTS

‘Everything has up/downsides’

‘Getting sucked in to the YouTube vortex is – for me – the kiss of death.’

‘SM is a gold mine, but for the vast majority it is a black hole.’

VALUABLE RESOURCES

The Tutor Podcast on Twitter: https://twitter.com/tutorpodcast

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years of experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

CONTACT METHOD

Neil Cowmeadow

• [email protected]