Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!

Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!

We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!

Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.

Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.

We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.

It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!

We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.

Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!

Are your Tweets TLDR or is more really better?  Let's find out on today's Social Media Lab.